Newspaper Page Text
2 B
TTEARST’S RT7>mAT AMERICAN, ATLANTA, 0A„ SUNDAY, AUGUST 3, 1913.
HOSTS OF CONVENTION ARE CITY'S PROGRESSIVES
‘QUIETLY EFFECTIVE,’
MOTTO OF WORKERS
H.
T MOORE, secretary of
the “M. & M.” Associa
tion, traffic man, and all-
around worker.
To Make Atlanta Supreme as Market and to
Advertise Its Advantages to the World Is
Task Which Body Undertakes—Has Two Al
lied Organizations to Combine Best Efforts.
Host to the great convention of Southern merchants which
will be called to order Tuesday morning is the Atlanta Merchants
and Manufacturers’ Association.
“Quietly effective’ 9 might appropriately be the inotto over
the doors of its offices in the Rhodes Building. Three are, perhaps,
many residents of Atlanta, in the ordinary walks of life, who
would have trouble in telling what the Merchants’ and Manufac
turers’ Association is, or what it does.
BUT—
Pick out, at random, any mer
chant in southeastern territory,
even the keeper of the “general
store” near the Florida Ever
glades or the Carolina moun
tains. Ask him what the Mer
chants’ and Manufacturers’ As
sociation of Atlanta is—and he
will tell you promptly.
Th* object of the association Is to
advertise Atlanta to the world as. a
market.
Not content with this work, which
they do thoroughly and well, its mem
bers strive all the while to make At
lanta a better market. The success of
advertising depends to a very large
extent upon the merit of the thing ad
vertised. In a dozen very efficient and
vigorous ways the Jobbers, whole
salers and manufacturers In this or
ganization strive to keep Atlanta, as a
market, even a little ahead of its well-
advertised excellence.
Their Chain of Logic.
Debating ways and means of Im
proving Atlanta aa a market, the as
tute Atlantans some years ago began
to reason in a way that seems to be
pioneer in the business world—-per
haps because of; its simplicity.
Her© is the chain of logic:
1. The pre-eminence of any city as
a market depends upon the buying
power of the surrounding territory.
2. The buying power of the territory
depends largely upon ths efficiency of
its merchants.
Conoluslon:
Let us increase the efficiency of the
merchants In Atlanta’s territory.
Thus was the Southern Merchants’
Convention born. Next week will be
held the third annual gathering of the
kind.
Retailers from all over the South
Atlanta Jobbera and manufacturers
would profit, would they not? And
Atlanta prospers in direct ratio as
this ideal la approached.
The conventions work to the ad
vantage of Atlanta in others ways.
They build up friendships between
dealers and Jobbers, and they intro
duce buyers to Atlanta's great re
sources as no other method could.
This is all by way of advertising
Atlanta. Other means used are news
paper space, and the mulls. During
the year Just closed the association
used 4,000 Inches of newspaper space.
In newspapers throughout the South
having an aggregate circulation of
250.000 copies.
Besides this, 50 pages in periodical
trade papers were used. During the
year 160.000 pamphlets, In all 2,000,000
pages of reading matter, were mailed
from the sssoclatlon's offices.
With almost Identical membership
meet at these conventions. Here is a
dry goods man from South Carolina
who has perfected a system of ac
counting which enables him to detect
and stop the tiny leaks, which, un
checked, drain the life out of any
business But he never has developed
a good system of buying stock.
From Florida comes a hardware
man whose accounting system con
sists of one dog-eared book. He is the
shrewdest buyer In his State. He
seems to have an uncanny divination
of what people will want, and In Just
what quantity. He turns his money
over faster than anyone in his baili
wick. But the 40 tiny wastes around
his store prevent him from making
the profits he should.
Clearing House of Ideas,
Bring these men together at the
Merchants' Convention and let them
advise each other—that Is the princi
ple of the thing.
If every merchant in Atlanta’s ter
ritory were capable as Marshall Field,
and so closely interlocked in its pur
poses as to be inseparable, is the At
lanta Freight Bureau. This bureau.
In fact, antedates the Manufacturers’
Association. It was organized in 1902.
Its duties are to keep rates lined up
with all competing markets. It han
dles overcharge claims for its mem
bers. All things told, it no doubt has
done as much for the business of the
city as any other one body.
For instance. In 1905 it secured a
horizontal cut of 10 per cent In rates
to and from all points north of the
Potomac and west of the Ohio and
Mississippi Rivers.
A conference of a full month direct
ly preceded this voluntary concession
on the part of the railroads. The con
ference was not exactly a "love feast."
Nor was it particularly easy to
bring the railroads to the point where
they were ready to compromise. But
the victory saved Atlanta $250,000 a
year, It Is estimated.
The battles and glories of the
Freight Bureau are not all In the past.
Pending before the Supreme Court of
the United States is a case which, if
the Freight Bureau wins, will mean
thousands of dollars of business for
Atlanta grain dealers—by removing
the discrimination which now favors
Nashville.
Argued in April, early decision is
expected In the case before the Inter
state Commerce Commission wherein
the Freight Bureau seeks readjust
ment of class and commodity rates
East and West to Atlanta. In effect.
Atlanta demands rates no higher than
Birmingham's from the West, and
rates no higher than Tennessee’s from
the East. Unreasonableness and dis
crimination are charged.
There is a third organization, in
dissolubly linked with the two already
described. It is the Credit Men’s As
sociation. Among other things the
Credit Men’s Association was instru
mental In securing the passage of the
bulk sales bill, which prevents over-*
night "flitting'’ of Insolvent merchants
without notice to creditors
The credit men, too, are believed
to have been more help than any oth-
-r organization in getting the bill
passed which abolished bucket shops
in Georgia—and anyone who was in
Georgia a few years ago knows what
an evil they had grown to be.
Just now the credit men are foster
ing the fraudulent check bill before
the present Georgia Legislature
Organized in 1906, with J. K. Orr
president and Harry T. Moore, secre
tary, these officers have been in har
ness for the Merchants and Manu
facturers’ Association ever since. The
Freight Bureau dates back to 1902. W.
A. Parker is its chairman, while H.
T. Moore is traffic manager. E. L.
Adams is president of the credit men
and Harry T. Moore is secretary. The
credit men date back to 1905. Mr.
Moore, it may be inferred correctly,
Is busy.
The full lists of the directorates of
the three organizations follow:
Merchants and Manufacturers’ As
sociation, J. K. Orr, chairman: A. C.
McHan, vice chairman; H. B. Wey,
treasurer; H. T. iMoore, secretary; di
rectors. L. B. Floyd, I. A. Hlrschberg,
C. W. McClure, A. C. McHan. Garnet
McMillan, J. K. Orr, R. W. Peeples,
Willis E. Ragan, Meyer Regenstein,
E. L. Rhod-ea, W. O. Stamps, H. B.
Wey.
Credit Men’s Association, E. L.
Adams, president; C. L. Elyea, vice
president; S. F. Boyfcin, vice presi
dent; E. L. Rhodes, treasurer; H. T.
Moore, secretary; directors, L. E.
Floyd, S. F. Freitag, J. W. Harlan,
Bolling H. Jonea, C. V. Logan, Ralph
Rosenbaum.
Atlanta Freight Bureau, chairman,
W. A. Parker; vice chairman, C. H.
Keeley; treasurer, J. R. Mobley; traf
fic manager. H. T. Moore; directors.
S. C. Dinkins, Gordon P. Kiser, Louis
Gholstln, Clyde L. King, E. C. Cal
laway. J. L. Duncan, E. M. Hudson,
Bolling H. Jones, E. R. DuBose, J.
R. Mobley, C. H. Kelley, W. H. Camp,
E. L. Rhodes. W. A. Parker, R. Rosen
baum, I. A. Hlrshberg, Charles I. El
yea. H. B. Wey, Wylie F. West, O.
R. Strauss, S. A. Ward law.
NECESSARY IN
Twenty Years’ Experience Repre
sented by Atlanta Firm Which
Has Become Trade’s Leader.
Platinum Brought
Here From Russia
Atlanta Firm Usee Large Supply of
Metal More Precious
Than Cold.
The perfervid orator who speaks In
rounded period® of Atlanta Bearchlng
the world for material for Its factories
Is not "(rotnB too strong,"
To give Just one Instance, there Is
the Vollmer Manufacturing Company,
which usee thousands of dollars worth
of platinum yearly, the supply of this
metal, more precious than gold, com
ing from Russia.
Platinum Jewelry, of late, has been
growing in favor untii. in high-class
goods. It exceeds gold In favor. The
Vollmer company makes a specialty of
individual designs in platinum—la-
vallieres. rings and brooches.
FREE
TRIP
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
H. T. Moore
SECRETARY.
Building,
Atlanta.
!!il
I
WELCOME
Southern Merchants
Visit our wholesale house, comer Broad and Hunter
streets, during your stay here. We have specials by the
carloads for you. Let us help you select a 5c and 10c bill
of goods for a department in your general store, and
watch the results you get from these.
You could not carry a present home that would be
more highly appreciated as to be able to tell your town
upon your return that you bad arranged to give them a 5c
and 10c department.
Then let us give you our plan for opening this while
here. Make our store your h eadquarters. Have your mail
sent in care of us.
McCLURE TEN CENT CO.
47-49 South Broad Street
Plan National Fame
For Georgia Syrup
Garner-Blakely Co. Boasts Nothing
Is Subtracted, Nothing Added,
to ‘Wire Grass’ Brand.
"What is It every man wears and
few men know much about?”
The answer Is, "a neqktle.”
Of the thousands of buyers who will
gather in Atlanta this week for the
Southern Merchants’ Convention
there probably is not a dry goods deal
er, a general store keeper or a clothier
wfoo does not keep men’s neckware in
stock. Yet it is a safe guess that not
ten of the whole gathering have any
idea of the careful handling, the elab
orate process, involved in making
this, almost the only ornamental ar
ticle of men’s wear.
The oldest necktie manufacturers in
the South are in Atlanta—now known ,
as the All Star Manufacturing Com
pany. Twenty years of experience Is I
represented by this firm, which is a I
consolidation, effected June 21, of the
Robinson Neckwear Company and the
Warren Manufacturing Company. Be
sides neckties, the All Star Company
makes garters, belts and suspenders.
A Timely Hint.
And here is a timely tip for the
young men—bright figures and gay
colors are to be the "rage” this fall,
with more wide ends and fewer nar
row' tics than during the two seasons
Just passed through.
But to turn to the making of a
necktie. It begins, of course, at the
cutting. This is not intrusted to an
unskilled hand. M. L. Minor, who has
been practicing twenty years, wields
the knife at the All Star plant.
Laying the beautiful silks in piles
50 to 100 lasers deep, he lays a wood
en model on the goods and carves the
neckties with a sharp blade. Machines
can not be used on silk. They have
been tested and found wanting From
the cutter they go to the operators,
skilled girls, who work with amazing
rapidity, considering the accuracy
and care required of them.
Made Inside Out.
A necktie Is made wrong side out.
With a peculiar contrivance other
skilled girls turn the ties and line
them with the peculiar fabric used to
give "body" to the articles. Thence
the ties go to the finishers and press-
ers. In pressing, gas flatirons are
used, burning a mixture of 75 per
cent air and 25 per cent gas, this .o
insure clealiness. From the finishers
and pressers the ties are passed to a
who arranges them in boxes. Five
pairs of skillful hands are required for
the making of each necktie.
The capacity of the All Star factory
is between 300 and 400 dozen ties each
day, and the goods retail at from 25
cents to $1.50 each.
W. O. Steele Is president of tne
company and M. L. Minor is secre
tary "treasurer. Both men give their
full time to the business.
A force of salesmen cover* all tsho
Southern States.
"Nothing taken out and nothing
added’’ is the boast the Garner-Blake
ly Company makes for "Wire Grass”
syrup, an all-Georgia product, which,
It is planned, shall be nationally
known In a few seasons.
All Georgians know' the "wire
grass’’ country of the southern pare
of the State. From this the syrup
gets its name—a trade-mark as apt
aa "Blue Grass" w'ould be for a Ken
tucky product.
' The light, loamy soil of the "wire
grass" section has proven ideal for
growing red sugar cane, the variety
best adapted for syrup making. Green
cane is lighter In color, but has not
the necessary saccharine content, so
all the "Wire Grass” pack is from
red cane.
The Garner-Blakely concern con
trols what are claimed to be the finest
cane plantations in Georgia, in the
vicinity of Cairo. November 1 the
season begins, and from that time to
January 1 two carload* a day of
syrup are shipped. The syrup, like
California canned goods, Is *old six
months in advance.
The process of manufacture is as
simple as possible. Every effort is
made to keep it as pure as the home
made "open kettle" product, than
which nothing the bees made ever
was more delicious. The cane is
crushed and the Juice is boiled down
and canned. That's all—no bleach,
no adulterant, and no sugar subtract
ed.
John S. Garner and John D. Blake
ly are the heads of the firm.
FROM FRANCE
Hartford (Conn.) Corporation
Brings Machinery and Work
men to Start New Industry.
An entirely new Industry has been
opened up in Yhe United States at.
New Hartford, Conn. This is the
making of maline and of an allied
product called “application work.” In
discussing this new undertaking, Mr.
McLoughlin, sales manager for these
mills, said:
"The direct benefit accruing to the
American consumer will be In deliv
ery of materials. Hitherto the quick
est delivery on cable order from Lyons
to the New York or American mer
chant has been from five to nine weeks.
Now the delivery can be made In two
weeks. This will give him his goods
while the fashion on which his order
is hinged is still at Its height.
"There will also be a small advan
tage In price in the Americanisation
of this French industry, for maline,
which has been selling for 25 cents a
yard by the retailer, may now be had
al a figure which will enable the re
tailer to sell it at 17 cents a yard, or
even less, if he is content with a
small profit. This maline is already
being made in 125 ."hades, and new
colors are added as they develop. It
Is manufactured 180 inches wide, and
can be delivered in this width on de
mand. Twenty-seven inches is the
regulation width, but any width less
than five yards can be supplied to
order. Maline is woven of raw silk
and then dyed. The finishing process
Is Becret.
“The new American plant Is an Im
portation. The entire French mill
from Lyons, together with the looms
and all machinery, Including the fin
ishing plant, was brought over and
set up In Connecticut. Even the own
ers and all their foremen werj
brought along. The law forbids the
importation of labor, but the French
foremen and chiefs of departments
are rapidly teaching tho work tat
Americans. One machine alone tool?
eight months to set up, and In order
to get It In running condition 10,009
yards of material were spoiled. Th«
plant occupies eight buildings.”
NOVEL TE8T FOR LEATHER8.
Shoe manufacturers and dealer^
will doubtless be Interested In tha
tests of 50 variously treated kinds ofl
leather which have been made up Into
sandals for as many Boy Scouts of
Washington, D. C. The boys will keep
a dally record of the wear to whlci,
the sandals are subjected, and will
report as to the condition of the foot
wear every two weeks. Cards have
been provided which win show, tor
each pair of sandals, the number of
hours worn each day, how much j<
this time was spent out of doors and
under what weather conditions, aa
well as the distance covered over
ground or pavement in the ossa of
any long "hike.”
TAYLOR BROS. CO.
- DISTRIBUTORS
COTTON SEED MEAL. A HULLS
SPECIAL PRICES UPON INQUIRY
Visiting Merchants Cordially
Invited to Call on Us. :: ::
808-9-10 Empire Building, Atlanta, Ga.
DRESS AND WAIST MAKERS
WIN FIGHT ON DUTY;
The Dress and Waist Manufac-1
turers’ Association has won an im
portant point in its fight to get model j
gowna into this country for its mem- !
bers without paying the duty that Is I
required under the present tariff.
In sub-section 4, paragraph J, sec- !
tlon 5 of the tariff bill, as reported |
by Senator Simmons of the Senate i
Finance Committee, the following line !
has been inserted among the articles i
that may be admitted without pay- |
ment of duty under bond for their j
exportation within six months from
the date of importation: Models of j
women's wearing apparel Imported by !
manufacturers for use as models in j
their own establishments. There is |
said to be little fear Of the amend- j
ment failing to be enacted into the
law. The original attempt of the as- I
sociation was to obtain a drawback
allowance on model gowns when re
exported or surrendered to the Treas
ury Department for destruction, but
under the bonding arrangement the
1 per cent duty required by the draw
back allowance will be done away
with.
DOUQHERTY=LITTLE=REDWINE COMPANY
WHOLESALE DRY GOODS AND NOTIONS
NOW AT 32-34 SOUTH PRYOR STREET
Invite you to make their store your
headquarters during
SOUTHERN MERCHANTS’ CONVENTION
AUGUST FOURTH-SIXTEENTH, NINETEEN THIRTEEN
Come around to Montag’s
When you attend the Convention
You are cordially invited to come to our sample rooms
at Nos. io to 20 Nelson street (just around the corner
from the Terminal Station) and see our display of
Toys, Dolls and Christmas Gifts for i9!3
Here you will find new and original gift articles gath
ered from all over the world—gifts that are useful as well
as ornamental~at prices that mean a saving to you.
Come and get acquainted
Make yourself at home with us—we are not so anxious
to have you buy this week as we are to have you get ac
quainted with us and with our line.
Our Georgia traveling men will all be here, ready and
willing to show you a good time.
BROTHERS
1MP0RTE«3=J0BBERS===MANUFACTURERS
10 to 20 Nelson Street
Our new 500-page catalog will be out in a few
days. Ask for a copy.