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TTEARST’S SUNDAY AMERICAN, ATLANTA, UA., SUNDAY, AUGUST 3, 1973.
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Continental Trend Gives Rise to
Belief That Style Will Turn
to Raven Effects.
NEW YORK, August 2.—So far a*
prices on spring: lines of dress good*
are concerned, selling: agents are Just
as uncertain as ever. Progress has
been made In the preparation of
•ample lines, but when It comes to a
question of prices, agents admit that
they do not know yet at Just what
level they will open their goods.
It is admitted In a good many
quarters that prices will be lower
than last season, but not as low as
soma statements made recently. Sev
eral member* of the trade state that
goods will not be reduced 10 per cent,
as has been claimed In some quar
ters, and that In a good many cases
there will be a few changes from
prices quoted at the closing of the last
•prlng season. On other lines, agents
are not prepared to say Just how
much of a reduction their mills will
be willing to name.
Serges Are Prominent,
When It comes to a question of
■tylee for next spring, opinions dif
fer considerably. Some believe that
“fancies" will be favored, while oth
ers are just as positive that the de
mand will turn to plain goods.
Opinions agree that serges are going
to occupy a prominent position In
suiting lines, and will be In larger
demand than any other fabric.
Those who have followed fashions
abroad, and in this country, are of the
opinion that black will be taken for
the next season in preference to blue.
Black has taken a strong hold on
the Continent this spring and sum
mer, and the well dressed woman In
this country will, It Is believed, pre
fer black to the more or less common
blue serge.
There is also a belief In some quar
ters that cream serges are to come
in strong again, although they did
not have as large a run the past
•prlng and current summer as was
generally expected.
Checks Take Lead,
Checks, which became very popular
the past spring and summer, promise
to be even more so next year, and will
occupy a prominent position in many
lines.
The small black and white effects,
or gray and black are expected to be
the leaders for tailored suits. Some
authorities predict that plaid designs
will be in larger demand than has
been the case for several seasons, as
these are being shown to quite an
extent In the early sample lines of im
ported fabrics.
Foreign lines are being looked over
for novelty fabrics, but Importers
are said to be holding back their
most important novelties until later
In the season, to avoid having do
mestic manufacturers copy their best
designs.
Tariff Delay Pleasing.
While fear of competition is still
felt by domestic manufacturers, they
are not as uneasy on this score as
they were before It was learned that
tariff changes vwere not likely to go
Into effect before the* first of the
yea rs.
Foreign dress fabrics can be
brought forward In time for the
•prlng season, but not in sufficient
time to unsettle greatly the market
in domestic goods. Knowing the
quick changes In demand in this
country, foreign manufacturers will
not be In any hurry to rush goods
here, until they are fairly certain that
the demand for any particular style
or fabric Is likely to hold.
There has been further talk of
preparations for shipping large quan
tities of foreign goods here Imme
diately the tariff goes into effect, but
the date of arrival for these goods
will be late for spring needs, and can
hardly cut down much of the trade
on domestic lines.
STEEL COMPANIES RAISE
PRICES OF COTTON TIES
PITTSBURG, Aug. 2.—The Carnegie
Bteel Company has set 84c, Pittsburg,
as its price for cotton ties per 45-lb.
bundle. This Is slightly higher than
last year’s price. It Is understood that
? ome makers are quoting 85c a bundle.
'his year’s estimated cotton crop of
16,000,000 bales will require 3,000,000
bundles of cotton ties. Much of the sup
ply for the season has already been
shipped to Southern warehouses. Tho
price for the product Is held up each
year by the steel companies until a
fairly accurate estimate of the cotton
v •"»D Is had.
Old Saw About Rivalry Aiding Trade True To-day
+•+ +•+ +•+ +•+ +•+ +•+ +•+ +•+ +•+
Orr Says He Welcomes New Shoe Factory
By J. K. ORR.
It’s been a long time since some wise trader
of the East wrote that old saw about competi
tion helping trade, hut it’s just as true to-day
as it was then.
When a market gets a reputation of making
a specialty on some particular line, it attracts
similar industries and greatly strengthens that
market over the whole country.
No matter how varied may be the answers as
to “Why is Atlanta?” every one knows that
her early growth and importance was due to
the fact that this was recognized as an active
commercial and distributing center.
Then, one by one, factories began to come
here, until to-day th^,v number something like
600 varieties. The history of the Merchants’
Association in Atlanta bears this out.
Two years ago the attendance was about 900,
which was considered great. Last year over
2,000 registered, and to-day it looks like 4,000
are coming this year.
The harder the competition, the greater in
volume has grown the shoe trade, until to-day
Atlanta shoe wholesalers distribute over the
entire South.
Six years ago we ventured into the shoe
manufacturing field, and we gladly welcome
a new factory which is now being built near
Atlanta. Atlanta shoes in a few years will be
sold around the world. The merchants com
ing to Atlanta are the best evidence that this
market fears no competition from an}’ source,
nor is there any legislation needed to keep its
merchants frem giving tho best possible values
to their customers.
'Winnie Davis’ Candy
New Line on Market
Southern Candy Company Makes Its
Product in 'Spick and Span'
Factory.
The Southern Candy Company has
made a departure Jn placing on the
market a line of candies under the
name of a distinguished daughter of
the South—Winnie Davis. There are
so many products bearing noteworthy
names that this feature in itself
would not be subject to comment. In
this Instance the Idea has been to
select a name and set it up as a
standard of excellence to which the
product must attain.
The candles are packed in Individ
ual cups In a most attractive box
which bears the title name In script
and also a reproduction of Beauvoir,
the home of the Davises.
An unusual feature of the package
is a small folder showing a half-tone
of a memorial tablet to Miss Davis,
and containing a pleasing apprecia-*
tion of Miss Davis. The folder also
contains a guarantee of the goodness
of the candles.
All of the candles are manufac
tured In a spick and span factory at
No. 217 Peachtree street.
Pile Fabrics Lead
In Women’s Coats
Garments Are Fifty-four Inches Long.
Variegated Collars Seen on
Coat Suits.
Long coats, made from pile fabrics,
in cutaway design, are to predomi
nate In the styles for women this win
ter. according to the advance showing
made by Ridley-Williamson-Wyatt
Company.
Some of the coats are 54 inches
long, and they range In price up to
$25. retail. The pony coat takes the
lead again, holding the popularity It
enjoyed last season. The staple col
ors, blue, black, brown, tan, and
purple, are easily the most popular,
though some novel shades are shown.
In general, it may be said that the
linings contrast vividly with the outer
material.
The pile fabrics embrace velvet,
astrakhan, caraoule, boucle, and
"bear skin.” Corduroy and serges
also are used. Herring bone patterns
in black and white are noticeable <n
the assortments
In coat suits the spectator notices
at once the variegated collars, some
thing on the Bulgarian order.
SHEPHERD CHECKS POPULAR.
The most worn skirt of the season
for general use Is the shepherd’s
check in black and white, quite small
blocks being reckoned smartest.
Worn with a black or blue cloth coat,
built In loose cutaway lines, these
make a trig and becoming rig. Waists
of cotton voile, crepe or the washable
silks made on loose simple lines with
turned tack collars and frills finish
ing the front complete these get-ups,
which are as practical as they are
stylish.
BULGARSFIGHT.
CROP OF ROSES
I
Perfume Trade Hampered by
Serious Shortage of Flowers
Grown in Balkans.
WASHINGTON, Aug. 2.—"The war
in the Balkans is likely to have a
more Intimate effect upon the women
of America and Europe than one
would believe at this time,” re
marked Henrik Scaliger, a rose
grower of Boskoop, Holland. "Wom
en must use perfumes and extracts
from flowers for the toilet and not a
few men sometimes make use of toi
let waters.
"Bulgaria has been for a number
of years the chief producer of roses
for commercial purposes. Trade
roses have been grown in the acres
about Kasanalik, Bulgaria, and
Grasse, France, for a great many
years, and while these two places
have been among the chief sources
of supply there are many small vil
lages in Holland which are the cen
ters of vast districts devoted almost
exclusively to the raising of roses
and other flowers for commercial
purposes.
"With the long continued war in
the Balkans and Bulgaria faring per
haps worse than all the other States
of that region, the great rose indus
try of Kasanalik must necessarily
suffer. Th© output of roses from
Bulgaria this year probably will be
so small that attar of roses and other
perfumes will be exceedingly scarce
and the price of course must soar.
"Boskoop, in Holland, is known as
the rose garden of that country. Th©
supply from Boskoop and other vil
lages in Holland doubtless will be
used to make up the deficiency from
Bulgaria, but it will not be enough.
"The whole area of Boskoop is
about 2,000 acres and there are about
350 proprietors, so that the average
holding of each proprietor is six
acres. The production of roses, how
ever, Is so great as to give every
rose grower a tidy income. Of course
the world knows of the fame of Haar
lem, the nursery of the tulip and
hyacinth. What ‘my lady’ may lose
from the war in Bulgaria possibly will
be supplied by Holland, but there is
small chance that the manufacturers
of essences and perfumes can get
enough roses this year to meet the
demand for extracts.”
FOR HIGH HEELS
NEXTJEASON
Women Expected to Wear Shoes
With Heels To Be Called
“Louis-Cuban” Style.
Manufacturers of w omen’s shoes are
shqwing by their spring 1914. samples
that they expect a big demand next
season for wooden-heeled oxfords and
purnpp. They also Indicate that there
Is a decided return to the Louis heel,
or to a compromise between the Louis
and the Cuban heel, which will be
called the Louls-Cuban. This heel
will have a wider base than that
found In the Louis heel, and will not
have quite as extensive an Inward
curve as the Louis heel has. And yet
this Inward swing will not be on
straight a line as found In the Cuban
heel.
Manufacturers are not saying why
they believe shoe merchants will de
mand wooden heels or heels of the
Louls-Cuban type. Thus far not one
of the manufacturers has said that he
has been asked by shoe merchants to
include In the line of samples the
Ijouls-Cuban wooden beel. Several
manufacturers, however, have Indi
cated that manufacturers of heels
have urged this type of heel upon
them, with the statement that other
manufacturers are buying It. This
probably Is the real reason why they
«re Including them In the spring. 1914,
line of samples, and is no doubt the
3 B
basis of their confidence in the prob
able demand for this new featuas of
next year's line of footwear.
Will customers swing entirely away
from the low, flat heel effeats of this
year to the high Louls-Cuban heel ef
fects. which manufacturers are now
predicting for next year? If this
change m demand should result in the
short space of two seasons, it surely
will be a swing of the pendulum.
One manufacturer is arranging to
make Louls-Cuban heels of elthe *
wood or of leather. His purpose U to
have both wooden and the leather
heels of this Louls-Cuban type, thus
giving the shoe merchant a selection.
£?tel
HOTEL ANSLEY
ATLANTA
Southern Merchants and other
Visitors to Atlanta will find the
HOTEL ANSLEY the ideal place to
stop at when in Atlanta.
Rooms without bath, $1.00 per
day.
Rooms with connecting bath,
$1.50 per day.
Rooms with private bath, $2.00
per day and up.
J. B. Pound, Pips.; J. F. Letton,
Mgr.; C. O. Day, Ass’t. Mgr.
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THEHlRSHBERGCO. ATLANTA,GA.
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Attention, Merchants
Since coming to the South to find a broader
market for our products, this company’s business
has grown so rapidly that we have found it neces
sary to open a sales office and warehouse in At
lanta to facilitate prompt service for our cus
tomers.
We are now carrying a complete stock of our
Famous Miami Valley Winter Wheat Flours. Our
warehouse at 149 Madison Avenue is a model of
the “Down to the Minute” flour storage, where the
Pure Food Idea rules supreme. Our flour is un
touched bv human hand from the time it leaves the
rolls until it reaches the customer.
NO DIRTY HANDS
resacking in filthy warehouses and rehandling rooms. We
are here to stay and to servo you. Don’t buy flour again
until you see us and get our prices.
THE ALLEN & WHEELER CO,
TROY, OHIO.
WARREN & HOWELL, Sales Agents
149 Madison Avenue.
Atlanta 395. Atlanta, Ga. Main 2249.
CANDIES
ATLANTA
Of Quality in Keeping With the Name
Chocolates and Bonbons
In Attractive Packages
at 50c the Pound
Made Fresh Every Day of the Purest Materials in Our
Own Sanitary Factory at
217 PEACHTREE
Other Candies of Superior Quality at Modest prices
THE NAME ITSELF SETS THE STANDARD
FOR THE PRODUCT
"You’ve Never Tasted Anything So Good"
ON SALE AT AGENCIES, AND AT
“THE ARBOR”
217 Peachtree Street
AN I N V I TAT I O N
TO VISITING MERCHANTS:
While in Atlanta attending the Southern
Merchants’Convention, August 4-15, we want
you to make our store your headquarters.
Our salesmen will be here to meet you.
You are invited to visk our show rooms
and examine our immense line of foreign and
domestic Dry Goods, Dress Goods, Notions,
etc., one of the most complete ever offered.
We want you to go to our Modern Shirt
Factory—the only one in the South—and
there, at first hand, see our famous “Aragon
Brand” line of shirts made; visit our Factory
No. 2 and see cut and finished hundreds of
dozens of “Aragon Brand” Trousers, Overalls
and Work Shirts.
A CORDIAL WELCOME AWAITS YOU
A.
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Nos. 59-61 NORTH PRYOR
ROBINSON COMPAN
DRY GOODS JOBBERS AND MANUFACTURERS
STREET
ATLANTA, GEORGIA
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2E5£k2&I.