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HEARST'S SUNDAY AMERICAN, ATLANTA, GA., SUNDAY, AUGUST 3, 101G.
CLOTHIERS TP
TO REGULATE
Illegitimate Returning of Mer
chandise by Retailers Grows To
Be Really Serious Evil.
NEW' YORK, Aug 2. A strong
effort is being: made by the National
Association of Clothiers to minimize
and regulate the cancellation of or
ders and illegitimate returning of
merchandise. While, according to
William Goldman, president of the as
sociation, moat retailers do not can
cel at all and are seldom guilty of
the return evil, the practice has grown
so rapidly that it is not a rare thing
to have the cancellations and returns
together equal more than 10 per cent
of tlie gross business done. A well-
defined plan is being worked out by
an association committee, and Presi
dent Goldman is confident that In the
course of a few years one of the
most necessary trade reforms will be
satisfactorily accomplished. Describ
ing the association plan, he said:
“The association has had a com
mittee analyzing the question of can
cellations and returns for some time,
and it has been settled definitely that
the first point in controlling the evil
Is to Install a uniform record in all
houses showing a retail firm’s can
cellation record for a period of years.
“Some members of the association
have kept private records of the re
turns and cancellations of their ac
counts in the past, but others have
not. After this record Is obtained th*
association will establish a system of
<ancellntlon reports along the same
line as the present system of credit
reports.
“When association members make
application for a report on any re
tailer, the association will send to
all members Interested In that firm
to get hia cancellation record. This
will, of course, be taken from the card
system installed under the association
agreement. A condensed record will
then be made up, which will show
how that particular retailer handles
cancellations generally. Tills will as
sist materially in giving manufac
turers information needed when new
accounts ore taken on. If the man
ufacturer finds that a retailer Is a
moderate canceller generally, he will
know that he is not to process any
thing until orders have been revised
or confirmed. If. on the other hand,
the retailer Is found to be an abusive
canceller, the manufacturer can re
fuse to take on the account.
Mesh Bags Made in
Balearic Islands
Vogue of Articles Develops Industry
From Village Shops to Large
and Complete Factories.
BARCELONA, Aug. 2.—The manu
facture of sliver and gold mesh bags
and purses Is a long established in
dustry peculiar to the Balearic Islands
and is centered in the islands of Ma
jorca and Minorca.
Up to n few years ago the industry
was confined to small establishments
in the country towns, where women
were engaged in weaving the mesh at
wages ranging from 18 to 27 cents a
day. according to the quantity of
mesh made. Keen competition, how
ever, has led to the erection of facto
ries. and the industry has been con
siderably benefited, formerly the gold
and silver wire, as well as the mount
ings. were mostb imported from
France, but at present the entire
process of manufacture is carried on
in the islands.
Then 1 are twelve factories of note
In the islands of Majorca and Minor
ca, which not only supply nearly the
entire home demand, but also export
articles to France and other European
countries and to some extent to Amer
ica, Africa and Asia. The annual
value of th » output is officially esti
mated at $180,000. The output con
sists of over 200 different styles, sil
ver bags and purses selling at 36
cents to $ 6 and the ''old article® at
63 to 77 cents a gram. Owing to the
prosperous state of the industry, th*'
manufacture of related articles, such
as chains, etc., has been attempted.
BUYER IN NEW YORK.
W. F. Jones, representing Marbut &
Minor, of East Atlanta is In New York
buying their fall and winter dry goods,
ready-to-wear and holiday goods
In August, Buyers
See Santa’s Line
Aeroplanes, Autos and Innumerable Dolls
Already on Hand for the (ilad Christmas
Season.
Toy aeroplanes and dirigibles which
really fly, ladder trucks and fire en
gines w hich run under their own pow
er. pay-as-you-enter cars, circus w ag
ons, gymnasts of marvelous ability,
automobiles of all descriptions—these
are among the toys which go to make
the display room of Montag Bros, a
real paradise for children.
These hot days it seems strange to
think of Christmas. But Christmas is
coming and someone must prepare for
It. The wholesalers are show ing their
holiday lines, and the retailers w r ho
will be in Atlanta for the great rner-
chuntH* convention will make their se
lections for the happiest season of
the year.
Some historian remarked, once upon
a time, that modern printing ma
chinery was the supreme product of
man’s Ingenuity This may be true
but man’s Ingenuity was not exhaust
ed when the linotype, the rotary press
and the stereotyping devices were
perfected. Almost as much has been
devoted to the grateful task of mak
ing life happier for the youngsters.
Very Real Auto®.
Take toy automobiles—here Is one
In which the youngster sits, propelling
it with his feet. It is equipped with
real lumps, a real horn which honks
most effectively, steering wheel, an
engine hood, and every other device
to give verisimilitude. There are
toy nutos, too, which run with springs,
perfected In every detail, and equipped
even with a diminutive liveried
chauffeur.
For the boys of mechanical turn of
mind the latest thing is the “Dyna-
moblle.” A few turns of a little crank
and with a most realistic droning, a
model of a big electric motor speeds
up. It can be belted to miniature
flour mills, trip hammers or pumps,
and. In fact, usually is equipped with
these things.
Another toy shows two monoplanes
circling about a pylon, passing and
repassing each other, and performing
other spectacular evolutions in the
air. There are dirigible balloons, too,
which make remarkable flights.
Miniatures of circus menageries cages
are filled with very ferocious looking
wild beasts, and as the cages run
along the floor the animals move
about in lifelike fashion.
A “pay-as-you-enter” trolley car
about eight Inches long has real doors
which open and close with a lever,
and a cash register which rings as
the doors swing shut.
Automaton Plays Pool.
Can you imagine an automaton
playing pool? Just such a toy has
been made, and it is likely to amuse
adults as much as tDeir children. A
doll stands at one end of a pool table,
his left hand “bridged," his right
w ielding the butt of a tiny cue. Wound
up, the doll begins to shoot pool balls
the size of peas which drop into num
bered pockets at the far end of the
little pool table, and which are re
turned by clever machinery, so that
the pool player always has a supply
of balls before him.
Then there are cats chasing strings,
clog dancers, acrobats and dolls—
dolls of every kind; rag dolls, sawdust
dolls, china dolls. Indestructible dolls,
Japanese dolls, dolls grotesque, dolls
beautiful, dolls w hich talk, dolls which
go to sleep, dressed dolls and un
dressed dolls—there are more kinds
than this, but let this list suffice.
Many are the beautiful things for
the grown ups, as well. The traveler
seems to get. an unusual amount of
attention this season. For him there
are “Cubist” toilet sets, which fold
into unbelievably small space—even
the toothbrush folds, though this may
sound like a joke.
Silk hats to wear on the Journey are
sold in tiny pockets—the hats crush
into a flat wad the size of a man’s
pulm. Pullman slippers, too, fold in
to small leather pocket. For those—
presumably a very few—who are in
terested there are poker sets small
enough to 4 slip Into any satchel. Auc
tion bridge sets come in the same
style.
Another novelty for men is matched
cigarette case and match safe in sil
ver.
For the ladies there are cut glass in
new designs, brass goods, fancy sta
tionery in elaborate boxes, and a big
line of novelties in toilet goods, mir
rors and tlie like.
Smart Set Abandons
Tight Skirt Styles
Still Narrow at Feet, but Looseness
Around the Knees Is the
Latest Fashion.
It must have surprised many of the
women who still cling to the tight
bodice and skirt to see how com
pletely the smart set abandoned the
fad. Not that skirts are wide at the
foot, far from it, but the looseness
prevails from the knee up, and there
are extremely easy lines to the walsUi
of all fashionable costumes. What
ever the reason, women are gowned
to be thoroughly comfortable In tor
rid weather. The thinnest of supple
silks, crepes, and cottons are worn
for all occasions.
Flounced skirts in two, three or
more rows are especially liked, but
the flounces are all floppy and cling
ing, except those that form peplums,
and these often set well out from the
narrow' skirt beneath, some of them
even stiffened at the hem to give the
only flare that fashion permits. Very
tall, slender women find this mode
becoming, and it accords w’ell with
the Medici ruffs and sweeping lines
obtained in headwear by the aigrette
like arrangement of plumes attached
to Just enough hat to give them a
base.
Waists, frowns, ruffs and garnitures
of all sorts ar e all built of shadow
lace, which was never more popular
though it has long ceased to be novel.
Tulles and nets have quite left chif
fons behind, though this soft fabric
still plays an important part as a
lining and backing that brings out
the pattern of the lace webs delight
fully. Dance and dinner frocks are
especially dainty in the laces, the
flounced skirts and fichu lines of the
newest bodices being exactly right
for development in tills filmy weave.
Double skirts in which two or more
materials are used are growing in fa
vor. and one sees very smart models
in tailored skirts where the double
effects are simulated cleverly by va
rious cuts and empiecements.
Department Store
Has Branch Library
Many Dealers Do Not Think Well
of the Plan, Fearing Drop
In Book Sales.
Allies of H. H. Whitcomb Co. Plan
to Give Atlanta Flour Which
Never Has Been Touched.
Newcomers in Atlanta are W. W.
Warren and W. J. Howell, represent
ing the Allen Sz Wheeler Company, of
Troy, Ohio millers. Warren and
Howell have allied themselves with
the H. H. Whitcomb Co., Atlanta’s
foremost grocery brokers, No. 14’J
Madison avenue.
This marks something of an Inno
vation In the flour trade. For the
most part Atlanta Jobbers bring flour
here in jute sacks from the mills,
buying by specified grades wherever
prices are “right,” and re-**acking un
der their o vn brands.
Warren Si Howell are handling flour
which Is sacked by machinery at the
mill, and which comes here ready for
the housewife’s use. All handling and
re-handl!ng Is done away with. Noth
ing but machinery ever touches the
flour.
New crop soft wheat flour now is In
the market, and prices are off about
$1 in consequence. The quality this
year, according to W. M. Burke, of
the H. II. Whitcomb Co., is excellent.
Soft wheat, of the present crop Is
better than It has been in many years
Several cars of the new crop have
come to Atlanta. Whereas, not long
ago. soft wheat was selling at a con
siderable premium over hard wheat
conditions now are reversed—that is.
they are normal again, instead of ab
normal.
“New pack" California asparagus
also has arrived at the Whitcomb
warehouses. The beds from which it
was cut now are three years old, and
the quality, therefore, is at its very
best. A carload of tips is Just In.
Tinned meats are advancing, as is
dried beef, says Mr. Burke.
For some reason, tripe has leaped
up in popularity, and several thou
sands of cases have moved within the
month. Strangely enough. w r hile tripe
is so popular in Georgia, it is hard
to sell in adjoining States.
MercantilePrecepts
Full of Wisdom
E. P. Lewis, one of the right-hand
men in the McClure organization, has
compiled a booklet called “Mercantile
Precepts,” which Is w’ell worth the
study of any retailer. Himself thor
oughly experienced in mercantile
lines, Mr. Lewis has condensed In
pithy paragraphs the most valuable
advice to small storekeepers. Ex
cerpts below give a better Idea of the
book than a yard of description:
“Almost every merchant carrier
more stock than is necessary. When
ever a retail merchant decides to let
the wholesale house be his stockroom
and use his store as a display stand,
he will And it easier to sell more
good.*, Jie will turn his money over
oftener and will always have a nice.
clean stock of goods.”
• • •
“The store that is using male help
exclusively, In my opinion, makes a
mistake. Salesladies serve to draw
trade to a store and usually are
quicker to wait on customers than
men. This Is especially true In notion
departments.”
• • •
“If a customer has been coming to
your store regularly and you feel a
personal interest in him, always make
It a point to keep him well informed
on new goods that you have received
Frequently after he has bought all
that he intended, you can sell some
thing elsp b.v suggesting such things
a? vou think he would likely need."
• • •
“There is no stronger drawring card
to a store than 6, 10 and 26 cents
counters. If you wish to draw trade
to your store, dress up a few' counters,
carrying ns many different items of
merchandise as possible in as small
quantities as possible, and place sign
card marked In plain figures: ‘Choice
of any article on this counter for
10c/ "
• • •
“In storing glassware, when barrel
lots are broken the contents should
be put In bins. The bins should be 36
Inches deep by 24 Inches in width.
Tumblers should be stacked on end,
with bottom up. After first tier, card
board should be used, placing between
each tier; In this way tumblers can be
stacked to top of bln. There la no
chance for them to damage, fall out or
break."
Cottonseed Prices
Due to Come Down
Movement of New Crop Will Bring
Change, Is Belief of At
lanta Dealers.
Present high prices for cotton seed
products can not continue long, In
the opinion of Taylor Brothers, brok
ers and commission merchants in
these commodities.
“Spot oil. ppot hulls and spot meal
are very high at present,” says Mr,
Taylor. "When the new crop begins
to move, moreover, which, in our
opinion, will be in about 30 days,
there is Pound to be a decline.
“We tfad an excellent season, de
spite the small crop, and expect even
better business this season; in fact,
we are thinking of opening a branch
house in another city."
SOUTHERN RY. TO BUY CARS.
WASHINGTON, Aug. 2.—Thr South
ern Railway is asking bids on 1,000 gon
dola and 600 hopper cars. This is the
largest car Inquiry that has been put eat
for many weeks. No new orders for
cars have been reported recently.
PALACE HOTEL
36 Madison Avenue
Oppoaita Terminal Station
Phone Main 904. '
P. W. Breitenbucher, Prop.
REASONABLE RATES BY DAY OR WEEK
A large department store In Ta
coma, Wash., has made space for a
branch of the city’s public library, and
customers can now turn in library
books and take out new ones without
visiting the library building itself.
About 300 or 400 volumes of the most-
in-demand literature are kept at the
store. If a snopper turns In a book
at 10 o’clock In the morning and re
quests another book which does not
happen to be In the store, a boy Is
sent to the library and has the re
quired volume waiting when the cus
tomer Is ready to leave.
The buyers for the book department
of one of the department stores In
this city said yesterday: “While a
branch of the public library would tit-
tract the public to a store, It would
decrease the pales of the book depart
ment. Such & step would not meet
with my approval.” This same buyer
estimated that If a branch were
placed In the store, the sales of books
would probably drop about 15 or 20
per cent. The book department chief
of another Rtore seemed to think well
of the branch library idea, as a means
of attracting customers, but ventured
the guess that the Tacoma store had
no book department of Its own.
Ward-Tmitt Company
Going Out of Business
We have decided to discontiue the Dry
Goods and Notion Business and will begin
Monday, August the 4th, to sell our entire
stock of Two Hundred and Twenty-Five
Thousand Dollars ($225,000.00). We will
offer special prices, terms and discounts.
This is an opportunity seldom offered
the retail merchants—all new, fresh mer
chandise, and must be sold in sixty days.
It will be to the interest of all merchants to
see us before placing their fall orders.
Our salesmen will be in the house, that
buyers may be waited on promptly.
Very truly,
WARD TRUITT COMPANY.
M.KUTZ COMPANY
Announce their first Fall Showing
of Fall Millinery to the Trade
Beginning Monday, August 4th
And Continuously Thereafter
7
HARRY BICKFORD
a
The Dixie Tenor
ft
AT
THE MONTGOMERY
Greatest Feature Bills of Motion Pictures
ever presented and in the
THE STOCK IS FULL
AND COMPLETE NOW
Work Room opens August 8th to
accommodate visiting Milliners.
Corner Pryor and Mitchell Streets
ATLANTA
FINEST PICTURE HOUSE
SOUTH
You see at this theater the very Best Pic-
hires, presented in the very best style,
and you enjoy them in comfort.
♦
Warm weather has no terror for the patrons of
THE MONTGOMERY
5c from 10 A, M, to 7 P, M. Night 10c
i
Merchants Welcome
WALLSTAR^
Sr ^ Vi
AT THE
ALL STAR MFC. CO.
66-68-70 West Mitchell Street
; MANUFACTURERS OF;
Neckwear, Suspenders, Garters and Belts
PROSPECTS
Are bright for a good crop and a lively Fall
business.
Are you ready to get your share? Maybe we
can help you. Here’s how:
During the Southern Merchants’ Convention,
August 4th to 15th, we will close
Three Hundred Cases
of floor goods at a big slice off their real value.
These are all clean, new goods which we own
in small lots.
Some in odd sizes, large and small, a few lots
of unused samples, and some factory seconds.
Out of the lot you are bound to find several
kinds you can use at a big saving. THE SAF
EST WAY TO GET EXTRA PROFIT IS IN
THE BUYING.
In our regular lines we have a half-million-dol-
lar stock ready for your call.
A Glance Ahead
We will have on display a full line of RED
SEAL styles for next Spring.
These are the handsomest—both in design
and workmanship—that we have ever produced,
and we are naturally proud of them. Even if
you’re not ready to place your Spring order at this
time, an inspection of these samples will be a help
ful “look ahead” into the ever changing style
situation.
Put these three dates on your Convention
schedule—a visit to our Clearance Sale, a look at
next season’s RED SEAL Models, and last, but
not least, a trip through the RED SEAL Shoe
Factory.
J. K. ORR SHOE COMPANY
RED SEAL FACTORY
ATLANTA
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