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ITEARST’S SUNDAY AMERICAN, ATLANTA, OA . ST T NDAY, AUGUST 3, 1913.
HOSTS OF CONVENTION ARE CITY'S PROGRESSIVES
‘QUIETLY EFFECTIVE,’
MOTTO OF WORKERS
To Make Atlanta Supreme as Market and to
Advertise Its Advantages l<> the World Is
Task Which Body Undertakes—Has Two Al
lied Organizations to Combine Best Efforts.
Host to the groat convention of Southern merchants which
will be called to order Tuesday morning is the Atlanta Merchants
and Manufacturers' Association.
“Quietly effective’’ might appropriately he the motto over
the doors of its offices in the Rhodes Building. Three are, perhaps,
many residents of Atlanta, in the ordinary walks of life, who
wouid have trouble in telling what the Merchants’ and Manufac
turers’ Association is, or what it does.
BUT—
Pick out, at random, any iner
chant, in southeastern territory,
even the keeper of the “general
store’’ near the Florida Ever
glades or the Carolina moun
tains. Ask him what the Mer
chants’ and Manufacturers’ As
sociation of Atlanta is—and he
will tell you promptly.
The object of the asportation is to
advertise Atlanta to the world as a
market.
Not content with this work, which
they do thoroughly and well, its mem
bers strive all the while to make At
lanta a better market. The success of
advertising depends to a very large
extent upon the merit of the thing ad
vertised. In a dozen very efficient and
vigorous ways the Jobbers, whole
salers and manufacturers in this or
ganization strive to keep Atlanta, as a
market, even a little ahead of Its well-
advertised excellence.
Their Chain of Logic.
Debating ways and means of im
proving Atlanta as a market, the as
tute Atlantans some years ago began
to reason In a way that seems to be
pioneer in the business world—per
haps because of Its simplicity.
Here is the chain of logic:
1. The pre-eminence of any city ns
a market depends upon the buying
power of the surrounding territory.
2 The buying power of the territory
depends largely upon the efficiency of
its merchants
Conclusion:
Let us Increase the efficiency of the
merchants In Atlanta’s territory
Thus was the Southern Merchants’
Convention born. Next week will be
held the third annual gathering of the
kind.
Retailers from all over the South
Atlanta jobbers and manufacturers
"Would ^profit, would they not? And
Atlanta prospers In direct ratio as
this Ideal Is approached.
The conventions work to the ad
vantage of Atlanta In others ways
They build up friendships between
dealers and Jobbers, and they Intro
duce buyers to Atlanta's groat re
sources as no other method could.
This is all by way of advertising
Atlanta. Other means used are news
paper space, and the mails. During
the year Just closed the association
used 4.000 Inches of newspaper space
In newspapers throughout the South
having an aggregate circulation of
250.000 copies.
Besides this, 50 pages in periodical
trade papers were used During the
year 160,000 pamphlets, in all 2,000,000
pages of reading matter, were mailed
from the association's offices.
With almost identical membership
meet at these conventions Here is a
dry goods man from South Carolina
who has perfected a system of ac
counting which enables him to detect
and stop the tiny leaks, which, un
checked, drain the life out of any
business. But he never has developed
a good system of buying stock.
Prom Florida comes a hardware
man whose accounting system con
sists of one dog-eared book, lie Is the
shrewdest buyer in his State. lie
seems to have an uncanny divination
of what people will want, and in Just
what quantity. He tume his money
over faster than anyone In his baili
wick. But the 40 tiny wastes around
his store prevent him from making
the profits he should.
Clearing House of Ideas.
* Bring these men together at the
Merchants’ Convention and let them
advise each other—that is the princi
ple of the thing.
If every merchant in Atlanta’s ter
ritory’ were capable as Marshall Field,
and so closely Interlocked in its pur
poses as to he inseparable, is the At
lanta Freight Bureau. This bureau.
In fact, antedates the Manufacturers’
Association. It was organized In 1902.
Its duties are to keep rates lined up
with all competing markets. It han
dles overcharge clatritf for its mem
bers. All things told. It no doubt has
done as much for the business of the
city as any other one body
H T MOORE, secretary of
• the “M. & M. " Associa
tion, traffic man, and all-
around worker.
CAREFUL 11
NECESSARY II
Georgia a few years ago knows what
an evil they had grown to be.
Just now the credit men are foster
ing the fraudulent check bill befon
the present Georgia Legislature
Organized in 1906, with .1. K. Orr
president and Harry T. Moore, secre
tary, these officers have been in har
ness for the Merchants and Manu
facturers’ Association ever since The
Freight Bureau dates back to 1902. \V.
A. Barker Is its chairman, while H.
T. Moore Is traffic manager. E. L.
Adams is president of the credit men
and Harry T Moore Is secretary. The
credit men date back to 1905. Mr.
Moore. It may be Inferred correctly,
Is busy.
The full lists of the directorates of
the three organizations follow:
Merchants and Manufacturers’ As
sociation, .1. K. Orr, chairman; A. C.
Mo Han, vice chairman; H. B. Wey,
treasurer; H. T. Moore, secretary; di
rectors. Ia. E. Floyd. I. A. Hlrschberg,
1J. W Mo( ’iut*. a < ■ Mel (an I Iirnei
McMillan, .1. K. Orr, R. W. Peeples,
\\ iills E. Ragan. Meyer Regenstein,
E L. Rhodes, W. < >. Stamps, H. B.
Wey.
Credit Men’s Association. E. L.
Adams, president; O. L. Elyea, vice
president; S. F. Boykin, vice presi
dent; E. L. Rhodes, treasurer; H. T.
Moore, secretary; directors, 1.. E.
Floyd, S. F. JFreltng. J. \Y Harlan,
Bolling H. Jonfe. C. V. Logan, Ralph
Rosenbaum.
Atlanta Freight Bureau, chairman,
W. A. Parker; vice chairman, (\ H.
S C. Dinkins, Gordon P. Kiser. Louis
Gholstin. Clyde L. King. E. C. Cal
laway. J. L. Duncan, E. M. Hudson,
Bolling H. Jones. E. R DuBose, J.
R. Mobley, C. H. Kelley, W. H. Camp,
Rhodes, W. A. Parker, R. Rosen
baum. I A. Hirshberg, Charles I. El
yea. H. B. Wey, Wylie F. West, O.
R. Strauss, 8. A. Wardlaw.
Pile Fabrics Lead
In Women’s Coats
Garments Are Fifty-four Inches Long.
Variegated Collars Seen on
Coat Suits.
Long coats, made fron pile fabrics.
In cutaway design, are to predomi
nate In the styles for women this win
ter, according to the advance showing
made by Ridley-Williamson-Wyatt
Company.
Some of the coats are 54 inch Q s
long, and they range in price up to
$25. retail. The pony coat takes the
lead again, holding the popularity it
enjoyed last season. The staple col
ors, blue, black, brow’n, tan. and
purple, are easily the most popular,
though some novel shades are shown.
In general, it may be said that the
linings contrast vividly with the outer
material.
The pile fabrics embrace velvet,
astrakhan. caracule, boucle, and
“bear skin.” Corduroy and »erg v s
also are used. Herring bone patterns
In black and white are noticeable in
the assortments.
In coat suits the spectator notices
at once the variegated collars, some
thing on the Bulgarian order. Serges
and fancy mixtures are made up in
long cutaway coats and rather nar
row skirts. The coats range in length
from 36 to 45 Inches. Some of the
fabrics also are In brocaded effects.
These are the latest things from
Broadway. They came a few days
Keeley; treasurer. .1. R. Mobley; traf- ago by express and there is nothing
fie manager. H. T Moore; directors. ‘ newer.
Twenty Years’ Experience Repre
sented by Atlanta Firm Which
Has Become Trade’s Leader.
"W'hat is it every man wears and
fevw men know much about?”
The answer is, "a necktie.’’
Of the thousands of buyers who will
gather In Atlanta this week for the
Southern Merchants’ Convention
there probairfv is not a dry goods deal
er, a general store keeper or a clothier
who does not keep men’s neckware in
stock. Yet it is a safe guess that not
ten of the whole gathering have any
idea of the careful handling, the elab
orate process. Involved in making
this, almost the only ornamental ar-
tiol# of men’s wear.
The oldest necktie manufacturers in
the South are In Atlanta—now known
as the All Star Manufacturing Com
pany. Twenty years of experience i3
represented by this firm, which is a
consolidation, effected June 21, of the
Robinson Neckwear Company and the
Warren Manufacturing Company. Be
sides neckties, the All Star Company
makes garters, belts and suspenders.
A Timely Hint.
And here is a timely tip for th*>
young men—bright figures and gav
colors are to be the “rage” this fall,
with more wide ends and fe'fcer nar
row ties than during the two seasons
Just passed through.
But to turn to* the making of a
necktie. It begins, of course, at the
cutting. This is not introsted to an
unskilled hand. M. L. Minor, who has
been practicing twenty years, wields
the knife at the. All Star plant.
Laying the beautiful silks in pile*
50 to 100 layers deep, he lays a w'ood-
en model on the goods and carves the
neckties with a sharp blade. Machines
can not be used on silk. They have
been tested and found wanting. From
the cutter they go to the operators,
skilled girls, who work with amazing
rapidity, considering the accuracy
and care required of them.
Made inside Out.
A necktie is made wrong side out.
With a peculiar contrivance other
skilled girls turn the ties and line
them with the peculiar fabric used to
give "body” to the articles. Thence
the ties go to the finishers and press
es. In pressing, gas flatirons are
used, burning a mixture of 75 per
cent air and 26 per cent gas, this .o
insure deallness. From the finishers
and pressers the ties are passed to a
, i who arranges them in boxes. Five
pairs of skillful hands are required for
the making of each necktie.
The capacity of the All Star factory
1s between 300 and 400 dozen ties each
day. and the goods retail at from 25
cents to $1.50 each.
W. O. Steele is president of the
company and M. L. Minor Is secre
tary-treasurer. Both men. give their
full time to the business.
A force of salesmen covers all the
Southern States. *
Platinum Brought
Here From Russia
Atlanta Firm Uses Large Supply of
Metal More Precious
Than Gold.
The perfervld orator who speaks in
rounded periods of Atlanta searching
the world for material for its factories
Is not 'going too strong."
To give Just one Instance, there is
the Vollmer Manufacturing Company,
which uses thousands of dollars' worth
of platinum yearly, the supply of this
metal, more precious than gold, com
ing from Russia.
Platinum Jewelry, of late, has been
growing In favor until. In high-class
goods. It exceeds gold In favor. The
Vollmer company makes a specialty of
individual designs In platinum—la.
vallleres. rings and brooches.
Plan National Fame
For Georgia Syrup
Garner Blakely Co. Boasts Nothing
Is Subtracted, Nothing Added,
to 'Wire Grass' Brand.
"Nothing tak*»n out and nothing
added" is the boast the Garner-Blake
ly Company makes for "Wire Grass"
syrup, an all-Georgia product, which,
it is planned, shall be nationally
known In a few .reasons.
All Georgians know ^the “wire
grass" country of the southern part
of the State. From this the syrup
gets its name—a trade-mark as apt
as “Blue Grass" would be for a Ken
tucky product.
The light, loamy soil of the "wire
grass” section has proven ideal for
growing red sugar cane, the variety
best adapted for syrup making. Green
cane Is lighter 1n color, but has not
the necessary saccharine content, so
all the "Wire Grass” pack Is from
red cane.
The Garner-Blakely concern con
trols what are claimed to be the finest
cane plantations in Georgia, in the
vicinity of Cairo. November 1 the
season begins, and from that time to
January 1 two carloads a day of
syrup are shipped. The syrup, like
California canned goods, Is sold six
months in advance.
The process of manufacture is as
simple as possible. Every effort !s
made to keep it as pure as the home
made "open kettle" product, than
which nothing the bees made ever
was mpre delicious. The cane is
crushed and the juice is boiled down
and canned. That’s all—no bleach,
no adulterant, and no sugar subtract
ed.
John 8 Gamer and John D. Blake
ly are the heads of the firm.
‘Winnie Davis'Candy Department Store
New Line on Market Has Branch Library
Southern Candy Company Makes Its Many Dealers Do Not Think Well
_ v„ . . . « n4 Plan Fear nn ijrnn
FROM FRANCE
Hartford (Conn,) Corporation
Brings Machinery and Work
men to Start New Industry.
DRESS AND WAIST MAKERS
WIN FIGHT ON DUTY
The Dress and Waist Manufac
turers' Association has won an Im
portant point in its fight to get model
gowns into this country for its mem
bers without paying the duty that is
required under the present tariff.
In sub-section 4, paragraph J, sec
tion 5 of the tariff bill, as reported
by Senator Simmons of the Senate
Finance Committee, the following line
has been inserted among the articles
that may be admitted without pay
ment of duty under bond for their
exportation within six months from
the date of Importation: Models of
women’s wearing apparel Imported by
manufacturers for use as models in
their own establishments. There is
said'to be little fear of the amend
ment failing to be enacted into the
law. The original attempt of the as
sociation wras to obtain a drawback
allowance on model gowns when re
exported or surrendered to the Treas
ury Department for destruction, but
under the bonding arrangement the
1 per cent duty required by the draw
back allowance will be done away
with.
An entirely new industry has been
opened up in the United States at
New' Hartford, Conn. This Is the
making of mallne and of an allied
product called "application work." In
discussing this new undertaking. Mr.
MclrfOughlin, sales manager for these
mills, said:
"The direct benefit accruing to the
American consumer will be In deliv
ery of materials Hitherto the quick
est delivery on oablc* order from Lvon«*
_ to the New York or American mer-
j chant has been from five to nine weeks.
Now the delivery can be made in two
I weeks. This will give him his goods
while the fashion on which his order
is nlnged is* still at its height.
“There will also be a small advan
tage in pri~e in the Americanization
of this French industry, for maline,
which has been welling for 25 cents a
yard by the retailer, may now be had
at a figure which will enable the re
tailer to sell It at 17 cents a yard, or
even less, if he is content with a
small profit This mallne is already
being made in 125 shades, and new
colors are added as they develop. It
Is manufactured 180 Inches wide, and
can be delivered in this width on de
mand. Twenty-seven inches is the
regulation width, but any width less
than five yards can be supplied to
order. Mallne is woven of raw' silk
and then dyed. The finishing process
is secret
"The new American plant Is an Im
portation. The entire French mill
from Lyons, together with the looms
and all machinery, including the fin
ishing plant, was brought over and
wet up in Connecticut. Even the own
ers and all their foremen were
brought along. The law forbids the
importation of labor, but the French
foremen and chiefs of departments
are rapidly teaching the work to
Americans One machine alone took
eight months to wet up. and in order
to get It in running condition 10.000
yards of material were spoiled. The
plant occupies eight buildings.”
Product in ’Spick and Span'
Factory.
The Southern Candy Company has
made a departure in placing on the
market a line of candies under the
name of a distinguished daughter of
the South—Winnie Davis. There are
so many products bearing noteworthy
names that this feature in itself
would not be subject to comment. In
this instance the Idea has been to
select a name and set it up as a
standard of excellence to which the
product must attain.
The candies are packed in individ
ual cups in a most attractive box
which bears the title name In script
and also a reproduction of Beauvoir,
the home of the Davises.
An unusual feature of the package
is a small folder showing a half-tone
of a memorial tablet to Miss Davis,
and containing a pleasing apprecia
tion of Miss Davis. The folder also
contains a guarantee of the goodness
of the candies.
All of the candies are manufac
tured In a spick and span factory at
No. 217 Peachtree street.
A retail store known as The Arbor
at the same address is the principal
place of sale, but the candies may
be obtained at regular agencies.
of the Plan, Fearing Drop
in Book Sales.
A large department store in Ta
coma, Wash., has made space for a
branch of the city’s public library, and
customers can now turn in library
books and take out new ones without
visiting the library building itself.
About 300 or 400 volumes of the most-
in-demand literature are kept at the
store, if a snopper turns in a book
at' 10 o’clock in the morning and re
quests another book which does not
happen to be in the store, a boy is
sent to the library and has the re
quired volume waiting when the cus
tomer is ready to leave.
The buyers for the book department
of one of the department stores in
this city said yesterday: "While a
branch of the public library would at
tract the public to a store, it would
decrease the sales of the book depart
ment. Such a step w’ould not meet
with my approval.” This same buyer
estimated that if a branch were
placed in the store, the sales of books
would prooably drop about 15 or 20
per cent. The book department chief
of another store seemed to think well
of the branch library idea, as a means
of attracting customers, but ventured
the guess that the Tacoma store had
no book department of its own.
HOTEL
HSLEy
liiiSUSli Si-iuiMiuuUiiua
3KKii[itt:ju,uJUuM2U«i
it j?
HOTEL ANSLEY
ATLANTA
Southern Merchants and other
Visitors to Atlanta will find the
HOTEL ANSLEY the ideal place to
stop at when in Atlanta.
Rooms without bath, $1.00 per
day.
Rooms with connecting hath,
$1.50 per day.
Rooms with private bath, $2.00
per day and up.
J. B. Pound, Pres.; J. F. Letton,
Mgr.; C. G. Day, Ass’t. Mgr.
TAYLOR BROS. CO.
- DISTRIBUTORS
SOUTHERN RAILWAY IN
MARKET FOR 1,500 CARS
WASHINGTON, Aug
-The South
ern Railway is asking bids on 1.000 gon
dola and 500 hopper cars. This is the
largest car inquiry that has been put out
for many weeks. y.G new orders for
cars have been reported recently.
COTTON SEEP MEAL A HULLS
SPECIAL PRICES UPON INQUIRY
Visiting Merchants Cordially
Invited to Call on Us. :: ::
808-9-10 Empire Building, Atlanta, Ga.
For inmtance, in 1905 it secured a
horizontal cut of 10 per cent In rates
to and from all polrfts north of the
Potomac and west of the Ohio and
Mississippi Rivers.
A conference of a full month direct
ly preceded this voluntary concession
on the part of the railroads The con
ference was not exactly a "love feast
Nor was It particularly easy to
bring the railroads to the point where
they were ready to compromise. But
the victory' saved Atlanta $250,000 a
year, it is estimated.
The battles and glories of the
Freight Bureau are not all in the past
Pending before the Supreme Court of
the United States is a case which, if
the Freight Bureau wins, will mean
thousands of dollars of business for
Atlanta grain dealers—by removing
the discrimination which now favors
Nashville.
Argued in April, early decision is
expected in the case before the Inter-
Arar# Commerce Commission wherein
me Freight Bureau seeks readjust
ment of class and commodity rate
Fast and West to Atlanta In effect,
Atlanta demands rates no higher thar.
Birmingham's from the West and
rates no higher than Tennessee’s from
the East. Unreasonableness and dis
crimination are charged.
The Credit Men.
There is a third organization. In
dissolubly linked with the two already
described. It is the Credit Men’s As
sociation. Among other things the
Credit Men's Association was Instru
mental in securing the passage of the
bulk sales bill, which prevents over
right "flitting” of insolvent merchants
without notice to creditors
The credit men. too. are believed
to have b»en more help than any oth
er organization in getting the bill
passed which abolished bucket shops
Georgia—and anyone who was in
WELCOME
Southern Merchants
Visit onr wholesale house, corner Broad and Hunter
streets, during* your stay here. We have specials by the
earloads for you. Let us help you select a 5c and 10c bill
of goods for a department in your general store, and
watch the results you get from these.
You could not carry a present home that would be
more highly appreciated as to be able to tell your town
upon your return that you had arranged to give them a 5c
and 10c department.
Then let us give you our plan for opening this while
here. Make our store your headquarters. Have your mail
sent in care of us.
McCLURE TEN CENT CO.
47-49 South Broad Street
ITT”
Come around to Montag’s
When you attend the Convention
You are cordially invited to come to our sample rooms
at Nos. io to 20 Nelson street (just around the corner
from the Terminal Station) and see our display of
Toys, Dolls and Christmas Gifts for 1913
Here you will find new and original gift articles gath
ered from all over the world—gifts that are useful as well
as ornamental—at prices that mean a saving to you.
Come and get acquainted
Make yourself at home with us—we are not so anxious
to have you buy this week as we are to have you get ac
quainted with us and with our line.
Our Georgia traveling men will all be here, ready and
willing to show you a good time.
MONTAG BROTHERS
IMPORTERS===JOBBERS===iVlANUFACTURERS
10 to 20 Nelson Street
Our new 500-page catalog will be out in a few
days. Ask for a copy.