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HEARST’S SUNDAY AMERICAN, ATLANTA, GA', SUNDAY, AUGUST 3, 1033.
15 D
Old Saw About Rivalry Aidmg Trade True TWay lL® FIEHT.
Orr Says He Welcomes New Shoe Factory
Continental Trend Gives Rise to
Belief That Style Will Turn
to Raven Effects.
NEW YORK, August 2.—So far as
prices on spring lines of dress goods
are concerned, selling agents are just
as uncertain as ever. Progress ha:
been made in the preparation of
sample lines, but when it comes to a
question of prices, agents admit that
they do not know yet at just what
level they will open their goods.
It is admitted in a good many
quarters that prices will be lower
than last season, but not as low as
some statements made recently. Sev
eral members of the trade state that
goods will not be reduced 10 per cent,
as has been claimed in some quar
ters, and that in a good many cases
there will be a few changes from
prices quoted at the closing of the last
spring season. On other lines, agents
are not prepared to say just how
much of a reduction their mills will
be willing to name.
Serges Are Prominent.
When it comes to a question of
styles for next spring, opinions dif
fer considerably. Some believe that
“fancies” will be favored, while oth
ers are just as positive that the de
mand will turn to plain goods.
Opinions agree that serges are going
to occupy a prominent position in
suiting lines, and will be in larger
demand than any other fabric.
Those who have followed fashions
abroad, and in this country, are of the
opfriion that black will be taken for
the next season in preference to blue.
Black has taken a strong hold on
the Continent this spring and sum
mer, and the well dressed woman in
this country will, it is believed, pre
fer black to the more or less common
blue serge.
There is also a belief in some quar
ters that cream serges are to come
in strong again, although they did
not have as large a run the past
spring and current summer as was
generally expected.
Checks Take Lead.
Checks, which became very popular
the past spring and summer, promise
to be even more so next year, and will
occupy a prominent position in many
lines. .
TheGsmali black and white effects
or gray and black are expected to be
the leaders for tailored suits. Some
authorities predict that plaid designs
will be in larger demand than has
been the case for several seasons, as
these are being shown to quite an
extent in the early sample lines of im
ported fabrics.
FOreign lines are being looked over
for novelty fabrics, but importers
are said to be holding back their
most important novelties until later
in the season, to avoid having do
mestic manufacturers copy their best
designs.'
Tariff Delay Pleasing.
While fear of competition is still
felt by domestic manufacturers, they
jane not as uneasy on this score as
thVv were before it was learned that
*tai'iff changes were not likely to go
into effect before the first of the
years.
7 foreign dress fabrics can be
jbrought forward in time for the
spring season, but not in sufficient
liipe to unsettle greatly the market
Inf domestic goods. Knowing the
jtn§ck changes in demand in this
country, foreign manufacturers will
not be in any hurry to rush goods
here, until they are fairly certain that
the demand for any particular style
orifabric Is likely to hold.
there has been further talk of
preparations for shipping large quan
tities of foreign goods here imme
diately the tariff goes into effect, but
the date of arrival for these goods
•will be late for spring needs, and can
hardly cut down much of the trade
on domestic lines.
STEEL COMPANIES RAISE
PRICES OF COTTON TIES
PITTSBURG, Aug. 2.—The Carnegie
Steel Company has set 84c, Pittsburg,
as its price for cotton ties per 45-lb.
bundle. This is slightly higher than
last year's price. It is understood that
some makers are quoting 85c a bundle.
This year’s estimated cotton crop of
15,000.000 bales will require 3.000.000
bundles'of cotton' ties. Much of the sup
ply for the season has already been
shipped to Southern warehouses. The
price for the product is held up each
year by the steel companies until a
fairly accurate estimate of the cotton
crop is Mad.
By J. K. ORR.
It’s been a long lime since some wise trader
of the East wrote that old saw about competi
tion helping trade, hut it’s just as true to-day
as it was then.
When a market gets a reputation of making
a specialty on some particular line, it attracts
similar industries and greatly strengthens that
market over the whole country.
No matter how varied may be the answers as
to “Why is Atlanta?” every one knows that
her early growth and importance was due to
the fact that this was recognized as an active
commercial and distributing center.
Then, one by one, factories began to come
here, until to-day they number something like
600 varieties. The history of the Merchants'’
Association in Atlanta bears this out.
Two years ago the attendance was about 900,
which was considered great. Last year over
2,000 registered, and to-day it looks like 4,000
are coming this year.
The harder the competition, the greater in
volume has grown the shoe trade, until to-day
Atlanta shoe wholesalers distribute over the
entire South.
Six years ago we ventured into the shoe
manufacturing field, and we gladly welcome
a new factory which is now being built near
Atlanta. Atlanta shoes in a few years will be
sold around the world. The merchants com
ing to Atlanta are the best evidence that this
market fears no competition from any source,
nor is there any legislation needed'to keep its
merchants from giving the best possible values
to their customers.
P
Smart Set Abandons
Tight Skirt Styles
Still Narrow at Feet, but Looseness
Around the Knees Is the
Latest Fashion.
It must have surprised many of the
women who still cling to the tight
bodice and skirt to see how com
pletely the smart set abandoned the
fad. Not that skirts are wide at the
foot, far from it, but the looseness
prevails from the knee up, and there
are extremely easy lines to the w'aists
of all fashionable costumes What
ever the reason, women are gowned
o be thoroughly comfortable in tor
rid weather. The thinnest of supple
silks, crepes, and cottons are worn
for all occasions.
Flounced skirts in two, three or
more rows are especially liked, hut
the flounces are all floppy and cling
ing, except those that form peplums,
and these often set well out from the
narrow skirt beneath, some of them
even stiffened at the hem to give the
only flare that fashion permits. Very
tall, slender women find this mode
becoming, and it accords well with
the Medici ruffs and sweeping lines
obtained in headwear by the aigrette
like arrangement of plumes attached
to Just enough hat to give them a
base.
Waists, gowns, ruffs and garnitures
of all sorts are all built of shadow
lace, which was never more popular
though it has long ceased to be novel.
Tulles and nets have quite left chif
fons behind, though this soft fabric
still plays an important part as a
lining and backing that brings out
the pattern of the lace webs delight
fully. Dance and dinner frocks are
especially dainty in the laces, the
flounced skirts and fichu lines of the
newest bodices being exactly right
for development in this filmy weave.
Double skirts in whiclr two or more
materials are used are growing in fa-
,-or. and one sees very smart models
in tailored skirts where the double
effects are simulated cleverly by va
rious cuts and empiecements.
Mesh Bags Made in
Balearic Islands
Vogue of Articles Develops Industry
From Village Shops to Large
and Complete Factories
BARCELONA. Aug. 2.—The manu
facture of silver and gold mesh bags
and purses is a long established in
dustry peculiar to the Balearic Islands
and is centered in the islands of Ma
jorca and Minorca.
Up to a few years ago the industry
was confined to small establishments
in the country towns,, wheije women
were engaged in weaving the mesh at
wages ranging from 18 to 27 cents a
day, according to the quantity of
mesh made. Keen competition, how
ever, has led to the erection of facto
ries, and the industry has been con
siderably benefited. Formerly the gold
and silver wire, as well as the moubt-
imrs, , were mostlv imported from
sFranc£. but at present the entire
process of manufacture is carried on
in the islands. .
There are twelve factories of note
iri the islands of Majorca and Minor
ca, which not only supply nearly the
entire home demand, but also expou
articles to France and other European
countries and to some extent to Amer
ica, Africa and Asia. The annual
value of the output Is officially esti
mated at $180,000. The output con
sists of over 200 different styles, sil
ver bags and purses selling at 36
cents to $36 and the "old articles at
63 to 77 cents a gram. Owing to the
prosperous state of the industry, the
manufacture of related articles, such
as chains, etc., has'been attempted.
Want No Coupons in
Goods From Factory
Dry Goods Retailers Meeting With
Success in Efforts to Stop
the Practice.
NOVEL TEST FOR LEATHERS.
Shoe manufacturers and dealers
will doubtless be interested in the
tests of 50 variously treated kinds of
leather which have been made up into
sandals for as many Boy Scouts of
Washington. D. C. The.boys will keep
a daily record of the wear to which
the sandals are subjected, and will
report as to the condition of the foot
wear every two weeks. Cards have
been provided which will show, for
each pair of sandals, the number of
hours worn each day, how much >f
thfs time was spent out of doors and
under what weather conditions, as
well as the distance covered over
ground or pavement in the case of
any long "hike.”
NEW YORK, Aug. 2.—The National
Retail Dry Goods Association is meet
ing with continued success in its cam
paign against the practice of some
manufacturers in giving coupons with
th^ir merchandise.
In a letter just sent to members of
the association. Its manager, F. Col
burn Pinkham. says that one concent,
which had been informed of the pppol
sltion to coupdn'-giving, has promised
to discontinue packing coupons with
ito goods after October 15. Two other
manufacurers who still make use of
this method of increasing sales are
mentioned In Mr. ham’s letter
with the
merchants ,_ v .
ers upon them.
“We are confident.” srif-g Mr. Fink-
ham, “that* jgieJrpianujiacturerB in
question- tg their custo
mers. rind t nev become con
vinced that the majority of the trade
considers the giving of coupons an
evil they will take the same action as
the manufacturer above mentioned.”
Cottonseed Prices
Due to Come Down
Movement of New Crop Will Bring
Change, Is Belief of At
lanta Dealers.
Li in mr
suggestion flat the retali
s use their po&uasive pow
Present high prices for cotton seed
products can not continue long, • ip
the opinion of Taylor Brothers, brok
ers and commission merchants in
tfyese commodities.
“Spot oil. spot hulls and spot meal
are very high at present.” says Mr.
Taylor. “When the new crop begins
to move, moreover, which, in our
opinion, will be In about 30 days,
there is bound to be a decline.
“We had an excellent season, de
spite the small crop, and expect even
better business this season; in fact,
we are thinking of opening a branch
house in another city.”
T
Perfume Trade Hampered by
Serious Shortage of Flowers
Grown in Balkans.
WASHINGTON, Aug. 2.—"The war
in the Balkans is likely to have a
more intimate effect upon the women
of America and Europe than one
would believe at this time,” re
marked Henrik Scallger, a rose
grower of Boskoop, Holland. “Wom
en must use perfumes and extracts
from flowers for the toilet and not a
few men sometimes make use of toi
let waters.
“Bulgaria has been for a number
of years the chief producer of roses
for commercial purposes. Trade
roses have been grown in the afcres
about Kasanalik, Bulgaria, and
Grasse, France, for a great many
years, and while these two places
have been among the chief sources
of supply there are many small vil
lages in Holland which are the cen
ters of vast districts devoted almost
exclusively to the raising of roses
and other flowers for commercial
purposes.
“With the long continued war in
the Balkans and Bulgaria faring per
haps worse than all the other States
of that region, the great rose indus
try of Kasanalik must necessarily
suffer. The output of roses from
Bulgaria this year probably will be
so small that attar of roses and other
perfumes will be exceedingly scarce
and the price of course must soar.
“Boskoop, in Holland, is known as
the rose garden of that country. Th e
supply from Boskoop and other vil
lages in Holland doubtless will be
used to make up the deficiency from
Bulgaria, but it will not be enough.
“The whole area of Boskoop Is
about 2,000 acres and there are about
350 proprietors, so that the average
holding of each proprietor is six
acres. The production of roses, how
ever, is so great as to give every
rose grower a tidy income. Of course
the world knows of the fame of Haar
lem, the nursery of the tulip and
hyacinth. What ‘my lady’ may lose
from the war in Bulgaria possibly will
be supplied by Holland, but there is
small chance that the manufacturers
of essences and perfumes can get
enough roses this year to meet the
demand for extracts.”
Women Expected to Wear Shoes
With Heels To Be Called
“Louis-Cuban” Style.
Manufacturers of women’s shoes are
showing by their spring, 1914. samples
that they expect a big demand next
season for wooden-heeled oxfords and
pumps. They also indicate that there
is a decided return to the Louis heel,
or to a compromise between tlie Louis
and the Cuban heel, which will be
called the Louis-Cuban. This heel
wiil have a wider base than that
found in the Louis heel, and will not
have quite as extensive an Inward
curve as the LduIs heel has. And yet
this inward swing will not be on as
Mtralght a line as found in the Cuban
heel.
Manufacturers are not saying why
they believe shoe merchants will de
mand wooden heels or heels of the
Louis-Cuban type. Thus far not one
of the manufacturers has said that n •
has been asked .by shoe merchants to
include in the line of samples the
Louis-Cuban wooden heel. Several
manufacturers, however, have Indi
cated that manufacturers of heels
have urged this type of hed upon
them, with the statement that other
manufacturers are buying it. This
probably is the real reason why they
are including them in the spring. 1914,
line of samples, and is no doubt the
basis of their confidence in the prob
able demand for this new feature of
next year’s line of footwear
Will customers swing entirely away
from the low. flat heel effects of this
year to the high Louis-Cuban heel ef
fects, which manufacturers are now
predicting for next year? If thin
change in demand should result in the
short space of two seasons, it surely
will be a swing of the pendulum.
One manufacturer is arranging to
make Louis-Cuban heels of eithe*
wood or of leather. His purpose is to
have both wooden and the leather
heels of this Louis-Cuban type, thus
giving the shoe merchant a selection.
JOHN B. DANIEL
Wholesale
Druggist and Dealer in Surgical Instruments
34 Wall Street,
ATLANTA, - GEORGIA/
FREE
TRIP
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
H. T. Moore
SECRETARY.
Rhodes Building,
Atlanta.
CANDIES
ATLANTA
Of Quality in Keeping With the Name
Chocolates and Bonbons
In Attractive Packages
at 50c the Pound
Made Fresh Every Day of the Purest Materials in Our
Own Sanitary Factory at
217 PEACHTREE
Other Candies of Superior Quality at Modest Prices
/
THE NAME ITSELF SETS THE STANDARD
FOR THE PRODUCT
<y “You’ve Never Tasted Anything So vjood”
ON SALE AT AGENCIES, AND AT
“THE ARBOR
217 Peachtree Street
A
Hill
AN I N VITATION
TO VISITING MERCHANTS:
While in Atlanta attending the Southern
Merchants’Convention, August 4-15, we want
you to make our store your headquarters.
Our salesmen will be here to meet you.
You are invited to visit our show rooms
and examine our immense line of foreign and
domestic Dry Goods, Dress Goods, Notions,
etc., one of the most complete ever offered.
We want you to go to our Modern Shirt
Factory—the only one in the South—and
there, at first hand, see our famous “Aragon
Brand” line of shirts made; visit our Factory
No. 2 and see cut and finished hundreds of
dozens of “Aragon Brand” Trousers, Overalls
and Work Shirts.
A CORDIAL WELCOME AWAITS YOU
A. M. ROBINSON COMPANY
DRY GOODS JOBBERS AND MANUFACTURERS
Nos 59-61 NORTH PRYOR STREET
ATLANTA, GEORGIA
mm