Newspaper Page Text
=
HE \RST ,C? ^ TT N T n \V AMEftTC \ X1
a /pr \' •' * *
i
'XT) A'
M'fjrST 17 101S.
15 A
>!.
074,4 7~ ATLANTA MANUFACTURERS, AND JOBBERS ARE DOING
\\l AJxf) TRJTIT PUMi'AXVS building, decoratud in liQilyft of‘thtvvisjligjf (ubrchaiits, *»s
were many of the wholesale houses.
Many Attracted to City Who Never
Came Before, but Who Now
Will Make Semi-Annual Trips
and Become RegularCustomers.
Attendance Surpasses All Expec
tations, as Does the Volume of
Business Transacted as Direct
Result of the Fine Gathering.
The Southern Merchants’ Conven
tion is over.
Registration reached the imposing
total of 2,500, Secretary H. T. Moore
reported Saturday. Several hundreds
did not register. Probably 3,000 is
none too liberal an estimate of the
number of retailers from Atlanta ter-
i ritory who visited the city during the
* two weeks.
i With a theater party at the For
syth Monday night, a barbecue Wed
nesday, and the Atlanta-Chattanoo-
ga ball game Friday, the visiting dele
gates enjoyed the second week of their
stay, and the Atlanta merchants who
pushed the convention to success be
lieve they have made enduring friends
of their guests, friends who will come
again In February and every half
year after that.
. The purpose of the convention was
-twofold. First, the retail dealers
from all over the South were given
an opportunity to meet and discuss
the problems which confront them in
the everyday conduct of their busi
ness. Second, every effort was made
to emphasize Atlanta’s advantages as
a buying center for all the South.
Both Objects Achieved.
Both these objects were achieved.
The speeches during the first week
bf the convention threw' ‘valuable
help In the way of those who found
perplexities in buying, selling, man
agement of stores, credits, or any of
the multitudinous things which go to
make up a merchant’s work.
It is a good thing that the pro
ceedings are to be published. All of
the speeches are well worthy of
preservation for future reference.
Some cf the speakers gave plain talks,
just the simple, practical expression
of what they had learned through
years of experience.
Others spoke with scholarly finish
—-their speeches really were erudite,
of studied completeness and finish.
Still others were inspirational—they
pointed out the Intellectual and spirit
ual significance of the merchant’s
work. They made him feel that his
Is A noble calling, that the great
prizes of the world are for the busi
ness man.
New Friends Made.
From the other point of view, the
results attained were no less notable.
Hundreds of buyers came to Atlanta
who never had been here before, and
who would not have come this time
had it not been for the convention.
To them the completeness, the
cheapness, the quality and the diver
sity of things sold by Atlanta manu
facturers and Jobbers must have been
a revelation—indeed, they so expressed
themselves.
Some of them bought big bills.
Of LAST YEAR S
j Honduras Quoted at VA Cents to
Jobbers by Big Atlanta
Brokerage House.
New rice is being shown by H. H.
Whitcomb & Burke Co., Atlanta’s
foremost grocery brokers, and the
price is “sky high.” higher than any
of the grocers remember, the figure
quoted being 7 1-2 cents for full head
Honduras clean. Japan sells for 3 1-2
and 4 cents. These are quotations to
wholesalers.
The market is bare of old crop rice
of good grades. Those who demand
the fancy article have had to deny
themselves. The new crop, it seems,
Is moving slowly, and indications are
that the high levels will be main
tained for some time, although a
break Is possible later on. At the
present time, even samples are hard
doughnut flour. The powder contains
Hour, eggs, spices and all the other in-
gredjepts of doughnuts. All that i*
necessary Is to add water, roll the
dough, cut It and fry the doughnuts
Suftli ient to make two dozen dough
nuts is sold for 15 cents.
New pack sweet potatoes are due
In a few weeks, with a fair-sized crop
of excellent quality in prospect. This
is $in all-Southern product unknown
in the North a few years ago. Bu>
the Juicy Southern yellow pumpkii
yam is so much superior to the kiln-
dried,* mealy Jersey sweet potato of
Jhe l^orth that it is believed a very
short time will serve to make the
more palatable product supreme In j
the market.
Every day there’s a new condiment.
This time it is onion salad, a Boston
product with a peculiar tang which !
makes a hit on first trial. Louisiana ■
the home of tabasco peppers, is put
ting out a new tabasco sauce which
the Whitcomb-Burke (’ompany is in
troducing with considerable success.
to get from New Orleans, which, of
course, is the center of the rice trade.
Cheese also Is high, considering the
season. The usual fall advance is
coming very early. Plymouth, Wis.,
Amreican full cream cheese is quoted,
daisy, 15 cents, and twin daisies,
14 3-4 cents.
Great Lakes salt herring will be
gin to come In next month, and this
most palatable fish promises to be in
unparalleled demand. This is the va
riety known for years as “white fish,”
but the real white fish Is as scarce as
prairie chicken, and by a recent gov
ernment ruling It Is made an offense
to brand fresh water herring by this
name. The Whitcomb-Burke supply
comes frojn the great fisheries at
Green Bay, Wls.
Every week, it seems, some new
product appears on the market to
make the housewife’s work lighter.
The woman who so desires could feed
her family for months at a time and
never do a bit of cooking, with bak
ers’ broad, canned brown bread, cof
fee which needs only the addition of
water, tinned roast beef, lemon pie
filling, lemon sugar, onion salad and a
multitude of ready-prepared articles
The latest in this line is prepared
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
H. T. Moore
SECRETARY.
Rhodes Building,
Atlanta.
DiXIE PICKLE AND PRESERVING CO.
Manufacturers of
Pure Apple and Distilled Vinegar, Catsup, Pickles, Mustard, Pepper
Sauce, Sauer Kraut, Jelly, Etc.
CANNED GOODS
364 to 378 Marietta Street, Atlanta, Ga.
Every large jobbing house reports a
splendid fall trade. The crop proM-
pects are such as to make everyone
optimistic. There will'be a good de
mand for merchandise in the fall, and
the buyers prepared to meet it.
There were others who did not buy
so much. They are just as welcome,
for the Atlantans feels that their
goods, their prices and their service
are right, and that every customer
who buys here once w’ill come again
A noteworthy result of the meeting
was the organization of a permanent
body—the Southern Statas Merchants’
Association, headed by J. W. Vaughn,
of Cartersville. Ga.
This, it is hoped, will bring very
tangible benefits to the retailers of the
South in general. It may prove to
be the parent of scores of local or
ganizations, which can do worlds of
good in watching credits, preventing
price-slashing and equalizing freight
rates.
Write for oar latest Catalogue. The leading merchants are adding
the 5c and 10c departments. Why not one for your town?
McCLURE 10c CO., 47-49 S. Broad SI.
Give Your “DIMES** a Chance
TOYS FROM WASTE WOOD.
. A toy company in Sheboygan, Wis.,
has begun to use only the waste wood
from other mills. It has even worked
out a system of using all small pieces,
as well as the larger ones, so that
practically nothing is lost but saw
dust.
Fate of Exhibit to
Be Sealed Tuesday
I 3k I 0. I 7 NRLSON STREET
ATLANTA
Atlanta manufacturers will seal tbe 1
fate of the proposed permanent ex- !
hibit of Atlanta-made goods Tuesday. I
A luncheon will be held at the Ans- j
ley at 10 o’clock that day. If suffi- j
clent support can not be secured by j
that time to guarantee the rental jof 1
four floors for two years, the attempt |
will be dropped, at least for a year.
Thirty-one manufacturers had
signed by Saturday, an each of the
31 was commissioned to bring in an
other. Including the cotton exhibit,
three floors seemed to be assured. j
VOLLMER MANUFACTURING COMPANY
Moore Building
ATLANTA, GEORGIA
MAKERS OF FINE JEWELRY
Special Designs in Platinum
Engravers Diamond Setters Watchmakers
Specialists in Jewelry Repairing
Have You Bought Your
SCHOOL SUPPLIES?
Schools will be opening again in
September--be sure you are ready
for them.
Send for our new 500-page Cata
log illustrating the most complete
line of School Supplies in the
South.
We Sell to Dealers Only
MONTAG BROTHERS
Manufacturers—Importer!—Jobbers
ATLANTA
At What Rate Do You
Do Business?
Fire insurance rates on a building are based
not only on the chances of that building
catching fire, but to a larger extent on the fa
cilities at hand for putting out the fire, should
it occur.
The more convenient the Fire Service, the
lower the rate.
Just so in merchandising; the cost of doing
business is directly governed by the conven
ience of a itierchant’s source of supply.
Take shoes, for instance; the Southern mer
chant who buys his stock in the distant mar
kets of New England and the West is paving
a mighty high rate to do business.
Here are the extra costs he pays:
1st. Excess freight charges.
2d. Interest on half the stock he now car
ries that would be unnecessary with a near-by
efficient factory connection.
3d. Loss on accumulation and depreciation
of dead styles.
4th. Sales missed by being out of the right
styles and sizes when he needs them.
The RED SEAL Shoe Factory right here in
Georgia offers QUICK SHIPMENTS, LOW
FREIGHTS, THE BEST KNOWN A N D
BEST SPOKEN OF LINE IN THE SOUTH.
Its Mail Order Service is the best remedy
for the High Cost of Doing Business.
Postal brings catalog or salesman.
Mail orders on way same day.
J. K. Orr Shoe Co.
RED SEAL FAC TORY, Atla.nta.
“True Friendship's Laws Are h\j This Rule Expressed-
Welcome the Coming, Speed the Parting, Guest."
The good word that’s passing up and down the line to-day, anent the conven
tion, is “All’s well.”
We believe everybody had a good time. We tried to make it so, and without
laying any unduly flattering unction to ourselves we feel that we have had a pair
of mighty pleasant weeks.
The prospects for the coming season are brightening every sixty seconds.
The smile is chasing away glum doubt. The step that yesterday was fearsome
and cautious is to-day strong and steady. The mists are rolling up and away and
the good old sun makes genial shining for us all. *
Lock about you and see what’s happening. Get ready for the reaping. And
while you do it. have this thought in your mind, you Men who Merchandise:
We Southern folks are bound together in peculiarly close business relations.
Our section is our empire! We can make it. We can shake it!
I 1
If we who WHOLESALE and you who RETAIL will pull together, push to
gether, work together, trade together, we will PROSPER together.
Good sentiment, but better business!
ATLANTA is the logical Base of Supplies for you Southern merchants. She’s
your best bet when it comes to the goods you need. She’s your surest ally in the
upbuild of your own particular section, because her vision is broad and her inter
est is not selfishly local—it’s all-Southern.
Come to see us just as often as you can. The right hand of fellowship will
greet you every time. We want you to know us and to like us and to feel sure of
us and to make us your MARKET.
ATLANTA will measure up with the best in America and make a proud show
ing. WE ARE SEEING TO THAT EVERY DAY. Come here to buy, and we will
prove it to you.
MERC
EES ASSOCIATION