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Merchants and Manufacturers’ Bulletin
Gifts Thursday Bring Many Orders to Frank E. Block Company
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ADVERTISING GAIE CITY
I miustrial and Statistical < )rganization of < Cham
ber of Commerce to Herald City’s Many Ad
vantages—Figures Show Big (Trowth.
The caAch phraae "Atlanta Alwaya
Ahead" will continue to be a lire reality
If W. H. Leahy, secretary of the In
dustrial and Statistical Bureau of the
Chamber of Commerce, can make it so.
Mr. Leahy has evolved a scheme for
setting forth Atlanta's resources In such
a way aa to leave an indelible impres
sion. He has placed in every hotel,
hank and raHroad station in the city
fmme-printed cards telling of the city’s
resources. These displays are about
three feet srruare. the bright particu
lar feature being a comparison in pic
tures of Atlanta's skyline in 3893, 1903
and 193 3. A .
Factories In Atlanta 548.
The card states that there are 548
factories in Atlanta, employing 15,877
wage earners. 2,281 salaried employees,
with a capital of $44,094,782 and prod
ucts worth $42,977,883. The laborers
draw $0,948,233 and the salaried ipen
*3.257.284.
The number of buildings erected in
1*12 was 3,911, at a cost of $9,982,825.
There are 3 40 passenger trains each
dt'- in and out of Atlanta.
Atlanta is the third Insurance center
In the. United States, with 227 com
panies of all kinds, and is the fourth
premium center.
There are eighteen skyscrapers and 22
firm-class hotels, with 3,391 rooms.
Financial Status Fine.
Bank clearings for 1912, says the bul
letin are $691,941,254, and for 1903 were
only ’ $131,200,457 a gain for the decade
of $500,740,797
BaiiA deposits In November. 1913.
were $35,3 33,098, and 1n November, 1903,
.419,
difference of $20,-
only $15,1
906,679
The capital stid surplus of Atlanta
banks in November, 1913. was $11,374,-
*95, and ton years ago only $3,504,825, a
difference of $7,780,170
Oood Population Showing.
For the fiscal year ending June 30,
If)8, post office receipts were $1,322,011,
aad for the same period last year only
$012,006 a difference in favor of 1913
of $116,005
Atlanta ha* 61 public schools, with a
total enrollment in 1913 of 28,678
There, are 800.000 people within a
radium of 60 miles of Atlanta.
The assessed value of propel ty Is
$154,827,487. There are 200 miles of
electrb street railway and 34 of iuter-
urban electric lines. Railroad lines
radiate in 14 directions.
It is the Idea of the officials In the
Industrial and Statistical Bureau that
to place these cards permanently around
the public buildings will Tiring them
graphically to the attention of the trav
eling public and to native Atlantans as
well Thousands of people passing year
ly through local hotels and railroad
stations will -see the figures and tell
th»*ir friends at home about them
Not only in the hotels and stations,
but in other public places like office
buildings the placards will go.
The Bureau received 50 cards Thurs
day and the officials have begun hav
ing them framed.
Leahy Seeking to Bring
Large Factories to City.
W. II. Leahy, secretary of the Indus
trial and Statistical Bureau of the At
lanta Chamber of Commerce, Is prepar
ing circular letters to send hundreds of
factories in the principal cities .of the
United States calling their attention to
the advantages of Atlanta as a manu
facturing center and inviting them to
locate here. The letters are expected to
be ready for the malls this week and
there will be stacks of them.
It Is Mr. Leahy's idea to set forth the
advantages which exist in the (late City
for manufacturing enterprises of all
sort ; and to assure these organizations
that they can find unusually good loca
tions. with or without railroad frontage,
at very reasonable prices.
Concerns not satisfied In their present,
locations will be invited to move here
"lock, stock and barrel '' Others which
don't want to move headquarters will be
asked to establish Southern branches,
and a third kind of establishment will
be the independent concern.
There arc now some 550 different
"made-in-Atlanta” articles, and the of
ficials of the Industrial and Statistical
Bureau are seeking to increase the
number materially by pointing out the
city’s good transportation facilities and
other advantages.
McCLURE TEN CENT COMPANY
Importers, Jobbers, Distributor*
GOODS TCURETAIL AT 5c TO $1.00
Write n» about SfNnfcig ■ star* or department of tfiti kind for you
the: EDISON DICTATING MACHINE
«AV"ER. HALF THE TIME. EXPENSE AND TROUBLE OF LETTER
WRITING
Mad* tieAOranif* by Thomas A Edition. Sold, damonatratod and *«*r-
* antoed In Georgia by
BAYLLS OFFICE EQUIPMENT CO.
I Office Furniture—Commercial Stationary
fHo4 i t <*oufh Broad Rtn-et
Phono 241
CAPITAL CITY TOBACCO CO.
ITO-ttfr Marietta St Atlanta, Qa.
■xroanM *mo jobmm
The Only Exclusive Tobacco House In Georgia
When ta town oome to tee us or write ns for sew price Hit.
It wCl be worth your while
E. L. ADAMS CO.
WHOLESALE GROCERS
OUR MOTTO: First Quality Merchandise
and Prompt Service.
Voilmer Manufacturing Co.
We Cater to the Retail Jeiveler Only
Mancfaetawirs and Pesiffners of Fine Jewelry. Bnentw-
ing, Diamond Setting and Watchmaking a specialty.
Special Designs in Platinum, Let us do yow diamond
monotisg. and repair work.
Bell Phone
Ivy 1670
Moore Bldg.,
Atlanta, Ga.
Atlanta-Made Goods To Be Extensively Advertised in This Manner
1 0N T J. DANIEL, head of
—> Daniel Urol,hers Com
pany, who negotiated pur
chase of crackers and cakes
from Block concern.
Twenty Thousant
! I angry Pedestrians
Boxes, Wort I
-Publieitv
i $1,()(H), Feed
Helps Finns.
As a result of the gift of 20,000
boxes of crackers and cakes to At
lanta public Thanksgiving Day from
the store of Daniel Bros., Nos. 45 and
•17 Peachtree street, the Frank E.
Block Company, manufacturers, have
received a number of large orders,
and the lesson in the situation, ac
cording to Brooks Morgan, of the
Block concern, Is that it pays to ad
vertise.
On the other hand, the Daniel store
did a big business and will probably
hear responses from its "bread line’’
for weeks to come.
Hungry Crowds Satisfied.
Lon J. Daniels, head of the con
cern, arranged to purchase a big
stock of crackers and cakes from
the Block concern, and to give the
.same away to the public, without any
strings whatever attached to the
gifts. Thousands of Atlantans re
sponded and there were few hungry
people on the streets by 1 o'clock,
when the crackers and cakes gave
out and the store closed for the day.
There were animal crackers, oyster
crackers, soda crackers, lemon and
vanilla wafers and every other kind,
and Mr. JJaniel declared that in giving
them away he did so with the knowl
edge that there were none b€:tter
made. Atlantans need not go out
side the city for such products, he
said.
$1,000 Given Away.
The packages retail at G cents
apiece, and the 20,000 packages there
fore, represented a value of $1,000.
They were eagerly snapped up by
the crowds.
It was Intended to open the doors
at Daniel Brothers at 9 o’clock, but
the crowds were so large and blocked
the sidewalks to such an extent that.
the police ordered the 'oors opened
half an hour earlier. Street cars
had been stopped and automobiles
passed with difficulty.
A motion picture mar came along
and ground out severs yards of
film, and the pictures ill probably
be seen this week along Peachtree.
Harry Lindburg, A. W Long, .John
A. White, D. M. Meador and Thomas
Robinson assisted Mr Daniel and
Mr. Morgan in distributing the boxes
Many Things Given Away.
Gifts of Atlanta-madD goods, say
local merchants, are oi y beginning
Never before in the history cf the city
has the necessity been g eater for get
ting local products before the public.
"Patronize us and we’ll i itronize you,”
is the slogan, and Atlai a people are
catching on.
The merchants and anufactusers
who handle and make Atlanta prod
ucts do not ask any undue discrimi
nation, but they want he patronage
of Atlantans when sue 1 , goods and
products are as high-class as can be
found elsewhere and a e offered at
the same or a lower price.
Hundreds of Atlanta a seized the
opportunity which Georgia Products
Day presented to find out more about
Atlanta-made goods. They took their
coupons from the Auditorium dinner
tickets and redeemed them at grocery
stores, bake shops, shoe stores, cloth
ing stores and other plar*-s. The goods
have in every instance given satis
faction.
More extensli’e displays are being
planned by the makers of things in
Atlanta. Extensive advertising cam
paigns are being planned, and the ad
vertisers feel sure they will reap a
golden harvest in increased local
trade.
B rooks Morgan, of the
Frank . E. Block Com
pany, who helped give away
thousands of boxes of crack
ers and cakes Thursday.
I those days the individual purchases
were much larger than they are now.
despite the increased population of
the country and the greater number
of retail outlets. Then a whole sea
son’s merchandise was often contract
ed for at one time, and If the mer
chant were not a good buyer he paid
for his ignorance or ill-luck
With the separation of stores Into
departments and the resultant in
crease In the number of buyers per
store, the Individual purchases be
came smaller and more frequent. Buy
ers used to come to market twice a
year, or they came three or four
times if they were not too far from
New York.
Now they come more frequently,
and it is not a rare thing for many
out-of-town buyers to visit this m*j -
ket every month. Never before have
the hotel registers borne the names
of so many buyers at this time of
the year.
It Is admitted generally that the
uncertainty attendant on the passage
of the tariff bill had a deterrent ef
fect on many buyers, but there aro
some wholesalers who are waiting fof
spring to prove their contention or
the passing of'the seasons as a fsc-
tor In retail merchandising.
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THE MAIL ORDER COFFEE ROASTERS
ATLANTA COFFEE MILLS COMPANY
Blenders «f HigtvQrade Coffer*
Special Blends
EUREKA. ATCO, SQUARE DEAL
Rich in Flavor, Freah and Roe*
Ask Your Grocer.
Bay Your Coffee Direct From
the Mid—Roasted Daily
402 Edgewood Avenue, Atlanta, Ga
Big Force Is Busy
Developing Tracts
For 30,000 Trees
Red ‘Hills of Habersham’ Converted
Into Blooming Orchards—Land
Values Going Up.
Over in Habersham County, near
Clarkesville, a development in apple
lands Is going on that promises to as
sume large proportions. Tb« Hab
ersham Orchard and Improvement
Company has already planted 126
acres In trees, which are now two
and three years old, arid as fast as
practicable will continue the work
until 1,700 acres will have been
planted.
There are 6,GOO trees on the 125
acres, and there will eventually be a
total of 80,000 on the entire tract.
Officers of the orchard company
are: Norman T. Pool, president;
J. R. Collier, vice president; L. A.
Dottier, secretary and treasurer, and
F. A. Qullllan, attorney. These men
have the indorsement of C. C. New
man, horticulturist of the South Car
olina Experiment Station, and many
other well-known citizens, and the
orchard land is commended by O. B.
Brackett, pomologi t of the Federal
Department of Agriculture.
Apple land In Habersham County
has Increased wonderfully; It Is on
the market at prices up to $800 an
acre for four-year trees.
Speaking of the development. Mr.
Pool said:
"The officers of the company are
Atlanta business men who are bent
on raising apples, not going Into the
stock or bond business and selling
shares on undeveloped property. We
are selling bonds on what we have
already set out, however, and people
have taken $25,000 worth, which are
secured by the Trust Company of
Georgia, trustees for the bondhold
ers. |
"We have, a large force of men at
work clearing up the land and expert
tree officials in chafe** of the or
chards.” w
Costly Improvements.
The Municipal Board of Catania,
Italy, has submitted to the Municipal
Council of that city a plan for pro
viding better sanitation and other im
provements in the city of Catania at
an estimated cost of $5,790,000.
Dutch Engineer’s Work.
The Vice Consul of Callao, Peru,
reports that the Peruvian Government
has contracted with a Dutch engineer,
who will be assisted by two other ex
perts from Holland, to carry out the
contemplated improvements of the
port of Callao.
Atlanta-Made Goods
1 riumph in Pad Award
An estimated saving of at least
$75,000 a year will be made to the
patrons of the common achools of
Georgia as a result of the adoption by
the State School Book Commission
Thursday of uniform Ink and pencil
writing tablets for the school children
of the State.
The tablets are the work of J. R
McRee, of Atlanta; Professor A. P.
Griffin, of Stone Mountain, and Pro
fessor R, C, Little, of Atlanta, and
are made In Atlanta by Montag
Brothers, stationery manufacturers.
The pencil tablet contains 340
pages, while the Ink tablet for com
position and examination contains 80
pages. They will retail for 5 cents
apiece. ’ Heretofore pencil tablets o'
the same grade of paper have con
tained not more than 200 pages, while
ink tablets have contained anywhere
from 36 to 60 pages, according to the
retailer handling them There will
be a saving of nearly 7 per cent In
the pencil pads and from 50 to 30
per cent in the ink tablets.
Instead of the usua: fan^v pic
tures on the fronts of the tablets,
there will be model figures and smn-'
of the simple rules of arithmetic on
the pencil tablets and rules and punc
tuation and capitalization on the Ink
tablets. To prevent imitation and
substitutes these front leaves have
been copyrighted.
Both Governor John M. Slaton and
Superintendent of Schoe * M. L. Brit
tain are enthusiastic over the saving
which will result to the State by the
use of these tabletB, as they repre
sent a far greate.* value than mer
chants are usually able to give the
school children.
This will also mean an increased
pay roll for Mon tag Brothers, and
will result In money being circulated
In this section which otherwise would
go to Northern or Eastern factories.
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Buying Hosts Seek
New York Marts
Earlier This Year
•
Cause Is Generally Supposed To Be
Due to Recent Tariff
Legislation.
NEW YORK, Nov. 29.—One of the
mosf interesting results of the recent
I passing of the tariff law is the large
number of buyers it has brought to
this market in a period which ordi
narily is more or less noted for its
si aujpun „jods„ st> jbj os ssoutetnb
concerned.
Twenty years ago, according to ex
perienced local wholesalers, it was
only on the rarest occasions that a
retail merchant came to this market
more than twice a year. At that
time, they say, there was by no
means the number of individual buy
ers' there are to-day, which usually
meant that the merchant himsqlf did
all. or nearly all, of the buying. In
Here We Are Again
You may have noticed that we
held up our advertising for the
past few weeks.
It looked like folks were buy
ing more Red Seal' Shoes than
our factories could make.
We have now pretty well caught,
up with our at-once orders. We
are in good shape to fill orders
promptly.
Now this is the time to get
ready for the holiday trade.
J. K. ORR SHOE CO.
RED SEAL SHOE FACTORY
Atlanta
Look through our catalogue for
the season s best sellers. If you
haven’t one, say so on a postal.
GEORGIA PRODUCTS DAY
' EVERY DAY WHEN YOU WEAR
ARAGON
SHIRTS-—PANTS---OVER ALLS
MAN! FACTI RED BY
A, M. ROBINSON COMPANY
W Nertli Pryor St. Atlanta, Georgia
Value of Exports.
The value of exports to the United
| States declared through the London
I Consulate General In the first nine
! months of the present year was $101.-
035,661, a decrease of $19,128,591 from
the figures for the corerspondtng pe
riod of last ye£r.
Activity in Neckwear.
There is noticeable activity in the
high neck types of women's neckwear,
and silk combinations with lace are
j also moving well. The demand for
celntures and girdles continues strong,
! and indications are that these goods
will be good holiday features.
Merchants Are Using
Cry of ‘Shop Early’
Only nineteen more shopping days!
Atlanta merchants are urging their
customers to hurry uo and buy
Christmas things in order chat every
body—shopgirls and clerks as well as
buyers -may enjoy the glad tidings cf
the holiday.
There will be thousands of things
bought in these nineteen days, and
thousands of dollars spent for them,
and the merchants are expecting the
heaviest trade In many years. Shop
windows are already being gayly dec
orated in anticipation of many calls
for the articles that are displayed.
The merchants are making a spe
cial effort this year to put forth to
best advantage Atlanta-made goods,
demands for these lines having *n-
creased wonderfully since last Christ
mas. Extra store forces will soon he
added, and no stone will be left un
turned to give customers the very best
and quickest service.
Above all the din and clamor of the
situation, however, rises the chorus
of the merchants, "Shop early.”
Salesmen Go Out
With Spring Goodsj
The force of salesmen of the Dough-
erty-Little-Redwine Company ten in
number have been on'the road for the
past ten days with the new spring sam
ples of this concern, and they report
much interest among merchants.
The generally good weather of the
past week bus enabled the salesmen to
get about over a wide territory, and or
ders for the spring goods will soon be
gin coming in fast.
FREE
TRIP
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
H. T. Moore
SECRETAFY.
Rhodes Building,
- Atlanta.
THE HJRSfiBERG CO.
QUA
LWSTT3
H&mt
:':^t;or..:r-eoiA!)rB^}f3t3Su»l4des
tf. < * - f7 WCt AON STfc
Dougherty ■ Little-Redwine Company
“They Sell Because They Satisfy
Reads the Sign That Hangs Over the Door
When you come to Atlftnta. drop in and let us show you
through our new home, the most modern and thoroughly equipped
jobbing house In the South.
Here you will find a stock of wholesale Dry Goods and No
tions of the season’s latest styles and designs. A showing c om
plete In every detail and you will certainly tind what you v ant.
If you can’t come to see ns, write us for salesman with com
plete line of samples.
Dougherty=Little*Redwine Company
92-94 South Pryor Street
Atlanta, Ga.
Your Last Chance
For Holiday Goods
Own up—
You intended to handle Christmas Goods
this season, didn’t you?
Time slipped by—
Now, it’s the 1st of December and that order
is not placed yet.
We expected some of our friends would find
themselves in your fix, and prepared for them
with a good stock of
Toys, Dolls, Cut Glass,
Stationery, Novelties, Etc.
These goods can be sent out at once—in one
shipment—from Atlanta.
Come to see us this week, sure.
Our sample room is just around the corner
from the Terminal Station; you can’t miss it.
Wire or write when you can come.
MONTAG BROTHERS
WHOLESALE ONLY
10 to 20 Nelson St. ATLANTA