Newspaper Page Text
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A car so much out of the ordinary; so beautiful; and
with such obvious advantages, for both pleasant and
unpleasant weather, that the supply will
_. . unques
tionably fall short of the insistent demand. If you
are interested you had better see your Studebaker
dealer at once.
The Studebaker “SIX” Sedan $2250
A live-passenger dosed car on the superb Studebaker “SIX”
chassis—supplying a degree of dignity and elegance unpre
cedented at the price.
Studebaker
Detroit
ATLANTA BRANCH
Peachtree and Harris Sts.
%t Cor $1056
m-Road net $1200
“SIX” Mm - J
Mod,l “25” Touring Cm
Model - jr Touring Cm
Stx-Pm tenger “SIX'"
Model “35“ Coupe
m SIX“ Touring
“SIX** Landau-Roadster
$2250
- $its
’ $1290
$1550 Atfrg
$1150
wajm
•-Vv
Mileage and Safety
Epuip j our car now with theic Original Effector* Noo-XWd Tir**-
thc beat tire made.
THE REPUBLIC RUBBER CO.,
237 Peachtree, Atlanta, Ga. G. A. 8ohl, Manager.
REPUBLIC
s t a g g a r d TREAD TIRES
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HKARST’S
AMERICAN, ATLANTA, (iA.. SUNDAY, NOVEMBER 30, 1913.
Ilf TO SEE
Demonstrations Are Coming Back in Style (JH|||[S[ [AST
Well-Known Studebaker Official Discusses Trend TO IAK[ STOCK TIRE
General Sales Manager To Be the
Guest of Charles H, Booth.
Big Business Reported,
T. Ftoddeu, general sales majia-
ger of the Maxwell Motor Company,
will arrive in Atianta Monday to be
the guest of Charles H. booth, South
ern district manager of the Maxwell.
Mr. Redden has been so much Im
pressed with the exceptional show-
njj made by the Southern Maxwell
dealers under Mr. Booth that he has
decided to make a visit to Atlanta
and the South and personally meet
with and talk to the concern’s men.
In Atlanta Monday will be dealers
from several Southern States, and a
meeting will be held at which Mr.
Redden will tell the salesmen of the
improvements made in the Maxwell
factory facilities and give to them a
general idea of the sales policies of
the company.
Big Demand South.
In explanation of the situation,
Manager Booth said:
“There has been such an over
whelming demand for our line since
the announcement of the 1914 models
that my time has been largely taken
op ordering cars out of the factory
and trying to divert shipments from
other channels to supply the demand
in the South.
“The job has not been an easy one,
for, although the factories have been
working to capacity, it has been an
impossibility to turn cars out right
and fast enough for the ever-increas
ing demand throughout the country.
Will Meet Men.
“Now the whole mammoth Maxwell
plants and factories are in full swing
ard are able to keep up with orders,
so I have asked Mr. Redden to come
South and meet my men face to face,
telling them how well we can now |
rake charge of their needs and filling
them with his own enthusiasm.
“The dealers who will talk with Mr.
Redden will gain exceptionally good
knowledge of the automobile situa
tion in this country, and also obtain
many on sales value He is a man of
rare insight, wide knowledge and
broad experience."
From Atlanta Mr. Redden will ac
company Mr. Booth on a trip to Jack
sonville and thence to Charlotte.
TO DUPLICATE TRACK.
Anxious to regain the laurels
snatched from her brow by Goux,
Boillot, Dawson and others, Ger
many is contemplating the erection
of a race course similar to that of
the Indianapolis motor speedway; at
least that in what a letter received
at the Indianapolis track from Adam
Opel, a prominent automobile manu
facturer of Ruesslesheim, seems to
indicate.
FEW PEDESTRIANS LEFT.
The steadily Increa.Mng proportbwi
of motorlrts in California’s population
la shown In recent statistics compiled
from the Htate's registration figures
Some counties sl^pw one automobile
for every 30 or 35 of populates
There are 187 makes of cars In aer*toe
of which nearly 13 per rent are Studs
bakers.
Out of Own Country, However,
Celestial Is Heavy Purchaser,
Says Official.
Local Manager of Goodrich Com
pany Says Lower Cost Won’t
Affect Quality.
"The Maxwell Motor Company (Inc.)
Invites Correspondence with
Experienced Salesmen
This oar is a refinement of the six-cylinder model which Studebaker has built in such
numbers the past season. Noteworthy improvements are left drive, center control, a separate-
unit starting, lighting and ignition system, streamline body and auxiliary tonneau seats, fold
ing into a recess in the back of the front seat when not in use. Its body has been enlarged
to full seven-passenger capacity. It lists for $1,575, f. o. b. Detroit.
New Delivery Car
Has Self-Starter
Commercial Vehicles fer First Time
To Be Equipped With Electrical
Device—Here Soon.
Confidential information lias been
furnished Studebaker dealers of the
Impending advent of a new delivery
car, embodying for the first time in a
gasoline motor used commercially the
principles of electric starting and
electric lighting.
Work on these new cars baa al
ready been begun, and deliveries are
promised In a few weeks.
Capital of Premier
Increased $500,000
Easy Way Provided
To Replace Wires
Indianapolis Concern Has Grown Un
til It Occupies Two City Blocks.
‘Little Six’ Popular.
Mitchell’s Owners Not Required to
Have Intricate Knowledge
of Mechanics.
QUEER LETTERS
TQ
The capital of the Premier Motcr
Manufacturing Company of Indian
apolis ha,s been increased $500,000 to
take care of a rapidly growing busi
ness. This concern was organized ten
years ago on a comparatively small
scale, and its output has grown to
such an extent that the plant now
covers two city blocks.
The Premier was one of a few con
cerns which several yearn ago real
ized the necessity of the six-cylinde!
car. The “Little Six” therefore has
the advantage of the longest time in
manufacture. H. O. Smith, president
of the concern, predicts an unusually
heavy demand for this car.
MISS RICE WITH BUICK.
Miss Ethel Rice, of Flint. Mich.,
has joined the local office force of
the Buick Motor Company.
In order to make certain that the
owner of a Mitchell car need have no
intricate knowledge of mechanics or
electrical practice to replace wires
used in the ignition system, should it
be necessary after fording a creek to
remove drops of water or otherwise
eliminate short-circuiting troubles,
•the Mitchell-Lewis Motor Company
has mounted the magneto on the loft
side of the engine in a very accessible
place.
This magneto is driven through a
flexible universal joint from the dis
tribution gear box. A fiber distribu
tion tube Is utilized, and all the R3C-
ondary wires are marked at born
ends.
The faring order of the cylinders is
conspicuously indicated on a little
place mounted on the distribution tube.
This guides the owner in replacing
the wires and makes it almost Impos
sible for him to have trouble with
them.
Regal President Tells of How
Correspondents Try to Get
Something for Nothing.
“To And points of similarity be
tween an Irishman and a Chinaman
would appear a hopeless undertaking,''
said E. G. Benriet, vice president of
General Motors Export Co., who has
charge of the Oakland foreign busi
ness, “yet as far as the automobile
exporter is concerned, Ireland and
China come under the same classifi
cation.
“Their common ground lies in the
fact that both the Irishman and the
Chinaman in his home country is a
non-purchaser of motor cars. An au
tomobile driven by a Chinaman in the
cities of China is an unufual sight,
yet away from his home surroundings
the Lhinaman is a h* u.vy purchaser.
The same is true of ilie Irish people.
Cars Sent to Japan.
China, one of the largest coun
tries in the wjrid, is a poor export
country. We .ship more Oaklands to
Java than we do to the whole of
China, and this holds true with other
manufacturers.
“R does not follow that we do not
ship Oaklands to China, for we do,
but they are practically all bought by
foreigners, the Oakland being popular
w ith the English, French and German
people, who reside in China.
“But the Chinese business man who
dwells in the Malay States or the
Dutch East Indies is a ready pur
chaser, taking practically all of the*
cars shipped to these countries.’’
Going Soon to Russia.
Mr. Bennet’s headquarters are in
New York City, and, he recently vis
ited the home office in Pontiac, ac
companied by H. M. Salisbury, comp
troller. Mr. Rennet will leave in a
few weeks for Russia, to superintend
the placing of agencies throughout
that country. He will go direct to
St. Petersburg, and thence to Vladi
vostok.
“1914 Oaklands are in good demand
for export," says Mr. Bennet. “While
I was at the factory a rush order for
Model 36 touring cars came in from
Brisbane. Australia. The dealer was
allowed only one car on the order
and this was shipped overland by way
of Vancouver, instead of the water
way through the Suez, in order to
save a few days’ time.”
All-Weather Treads
Double-Thick
Treads Immensely
Flat-Top
Enduring
P „ Wide-Base
OOPS Sharp-Cut
Very Deep
Like a Smooth Tread on Dry Roads—A Resistless Grip on Wet Roads
Buy Nothing Else
This Winter
You men who investigate will this
winter buy nothing but All-Weather
treads.
Here is all the advantage, all the
economy of the plain-tread tire. And
here is the last word in efficient anti
skids. It is the greatest of Good
year inventions.
The tread is double-thick. The
rubber is extra tough — toughened
by a secret process. The blocks
are deep and enduring. They
last for thousands of miles.
The tread is flat. The projec
tions are broad and regular. Thus
we avoid vibration and give you the
smooth-tread effect.
The blocks have sharp edges, facing
the skidding direction. And those
edges stay sharp. Their grip on wet
roads is tenacious.
The blocks widen out so they meet
at the base. Thus the strains are dis
tributed just as with plain-tread tires.
It was separate projections, centering
the strain at one point in the fabric,
which made anti-skids short-lived.
Come, see aud compare them,
man who does this will ever
buy the old-type anti-skids.
There is no comparison, iu
efficiency, in economy, in all-
around, long-time service.
You can see this at a glance.
Yet most anti-skids cost more
than these because of smaller
output.
The Most Popular
Tires Ever Made
All-Weather treads now come, if
wanted, on Goodyear No-Rim-Cut
tires. They outsell our smooth
treads with users. And these great
tires are now, by long odds, the
largest-selling tires in the world.
No-Rim-Cut tires first won top place
because they cannot rim-cut. They
have saved motor car owners many
millions of dollars by this one great
economy.
They ai^ also the only tires which
are final-cured on air bags, under actual
road coudltions. This is done at an
extra cost of $1,500 daily. It is done to
save the countless blow-outs due to
wrinkled fabric.
They are the only tires in which
hundreds of large rubber rivets are
created to prevent tread separation.
Rim-cutting is made impossible.
Blow-outs and loose treads are
minimized in way’s that no rival
employs. Because of this fact, no
other tire compares in sales with
Goodyears.
No-Rim-Cut Tires
With All-Weather Treads
Now comes this All-Weather tread.
A tread which safety demands on all
wheels at all seasons. An anti-skid
tread which has no competi-
tion with men who know the
facts.
So there are now four econ
omies— four enormous advan
tages—to win you to No-Rim-
Cut tires. You will join the
legions who buy these tires
when you once find them out.
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
I hi* Company ban no connection whatever with any other rubber concern which uses the Goodyear name.
Toronto, Canada London, England Mexico City, Mexico
Branch** and Agencies in 103 Principal Cities Dealer* Evervwhr.re
Atlanta Branch: 223 Peachtree Street
Write U* on Anything You Want in Rubber
Phone Bel', Ivy 915; Standard 797
FOR SALE BV ALL DE ALE RS-—STOCK ED BY
o 4. Gasoline Company Dixie Garage Company. Day A Night Service Company. Drbbs Tire Repair Company.
Johnson-Grwlnner Company. Sanders Speer Vulc. Compny. Southern Dorris Company, Southern
Fo som Garage.
Rubber Company.
“Once in a while our sales depart
ment gets a sudden shock and a good
laugh over a peculiar letter from a
prospective buyer," said Fred W.
Haines, president of the Regal Motor
Car Company, the other day.
“Last week we received a check and
an order for one of our touring cars
from a man out West. The joke lay
in the check, which was for $11.25.
It seems that we had recently run an
New Auto Literature.
A new viewpoint in automobile lit
erature is afforded by the Stude
baker Proof Book, just issued, which
describes in detail the mechanical pro
cesses through which raw* material
passes in its trip to completion in a
Studebaker car.
At the psychological moment, when
the tire user Is feeling the need of
equipping his car with safety tread
tires, and when the Goodrich "Safety
First" slogan is becoming almost a
household word, the B, F. Goodrich
Company announces a reduction in
tire prices to the user.
"This notion Is characteristic of
the Goodrich Company’s policy of
giving the greatest possible service
and maintaining its leadership," said
H. A. Price, local manager of the
Goodrich Company. "It is our policy
to deserve and hold the confidence of
our customers by always sharing
with them the benefits derived from
improved methods of manufacture
and changed conditions in the rubber
and other markets.
“At this time a lowering in the cost
of tires means & lot to the user. It
means a genuine help to him In re
ducing the expense of operating his
car.
“The price reduction Is considera
ble, and every man who has to buy
tires is going to appreciate it. A
price reduction on Goodrich tires is
important because It Involves no sac
rifice of intrinsic value. Every tire
user knows that in every Goodrich
tire there Is 44 years of experience In
rubber manufacture—and all the rep
utation and responsibility such a rec
ord means.
“The fact that the lower prices af
fect Goodrich Safety Tread tires
shows that this is no half-way meas
ure. And It means that the motorist
can get the tire with ‘the tread that
makes the brake effective’ just when
It will do him the most good."
East spring the Goodrich Company
led the tire makers o? the world in
reducing prices to the consumer as it
did last year. The reduction in prices
at tliis time comes os a pleasant sur
prise to the motorists of the country.
Splendid Opportunity for Live Men whose Records Will
Bear Investigation and who are Ambitions to Advance
WE ARE RAPIDLY INCREASING our production, which
means increased distribution.
WE CAN USE MEN of the right caliber, not only at head
quarters but in the various districts—in every State, far
fact.
ALSO: WE WILL BE GLAD TO HEAR from men experi
enced in quantity production and of suitable qualifications
for Department Heads, Inspectors, Tool-makers, Fore
men, etc.
WRITE giving all the facts in first letter—what you have
done, what your ambitions are, and what salary you expect.
WRITE DIRECT to Walter E. Flanders, President, and your
communication will be treated as confidential.
Sells to Studebaker* Only.
A highly-developed stage of speelall-
zation is afforded by the lar^e sales
room, service station and repair shop
of the Coburn Motor Car Company,
of Norfalk, Va., Which will not even
sell xasoline and oil to the owner of
a car that does not bear the Stude
baker brand.
A REMARKABLE CAR.
G. K. Fullaiter, of New York, after
driving tbe same automobile five
years and 50,000 miles, says that the
motor will start on compression,
thre- time* out of four, within a rea
sonable time (after stopping. The
ear lias never required new hearings
and the transmission gears show no
wear.
MAXWELL MOTOR COMPANY, INC
Detroit, Michigan.
advertisement In his local paper and
an error had been made in setting
the type. The price should have read
$1125, but the misplacement of the
period made it read $11.25.
“A short time ago a party i/.i Texas
sent us 840 and requested that a car
be forwarded Immediately. He was
willing to pay up the balance in
monthly payments, but neglected to
state just how many years he would
j require to do so.
“Then there was another man from
down there somewhere who ordered a
cur. This man wanted to become our
agent for his county and. though he
liad no money, he assured us that he
could sell some Regal cars by having i
one with which to demonstrate.
“Another peculiar order came in
from Western Canada. It was from
a man In a locality where we were
running a series of advertisements
describing our underfilling construc
tion and referring to it as an extra
feature of Regal csrs. Although no
money accompanied thin order, the
writer warned us not to forget the
extra feature—underfilling construc
tion—but to Fend It along sure.”
FOUK
Landau
adster
New 'W-M" Non-Skid
Shown by G. A. Sohl;
No Price Increase
Republic Product Sure To Be Popu
far. Says Local Representative.
Tire Larger and Heavier.
A. Ho hi, of the Republic Rub
ber Company, is busy showing the
new “W-M” non-pkid tire made by'
his company.
The “W-M" is somewhat lighter in
construction than’the regular Repub
lic, but is irinde of the same quality \
rubber and fabric. It is designed for
light cars, and appeals to owners who!
are anxious for a longer- lived tire.
In speaking of the new Republic
product, Mr. Sohl said
"This non-skid tire has rrifide quit©
a lilt so t«r. and is sure to become
ver> popular when fully introduced, i
It is the only non-skid tire sold at .
the same price as plain treads, and
comparison shows that It is larger !
and heavier than any on the market, i
With Republic reputation back of it. j
the “W-M" will surely pfove a good |
investment, especially to owners of
light cars."
$50,000,000 BUSINESS
; WILLYS-OVERLAND RECORD
The Willys-Overland Company
munuiactured and sold 40.000 cars
during the 1913 season, this amount
representing a grow* business of more
than $50,000,000.
This wag the best recofd of any
member of the Automobile Chamber
of Commerce and gives the concern
choice in spare ai tho New York