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10 c
n KARST'S SUNDAY AMERICAN, ATLANTA, OA.. SUNDAY, DECEMBER 21, 1913.
A Merchants and Manufacturers’ Bulletin A
DIRECTORS OF M. AND
M. ELECT OFFICERS;
CONVENTION ASSURED
The new board of directors of tbe
Atlanta Merchant® and Manufactur
ers’ Association, as elected at the an
nual banquet, held recently, is com
posed of the following: L. W. Brown,
H K. Choate, FI. M. Hudson, Saunders
Jones, J. R. IAttlo, A ll. McHan, Wil
lis K. Ragran, Mover Regensteln, FI L.
Rhodes, E. G. Thomas, If. B. Wey,
Henry Wyatt, J. K. Orr.
The first meeting of the board was
held last Thursday for tlie purpose of
electing officers and to perfect or
ganization. The election of officers
resulted In the . lection of Colon*!
Willis F/. Ragan, as chrlrman; E. G.
Thomas, vice chairman; ft. B. Wey,
treasurer, and Harry T. Moore, see.
NATURAL GAS CONSUMPTION.
Natural gas consumption In the
United States In 1912 la estimated at
f»H2,000,000.000 cubic feet, at an av
erage cost of 15.04 cents a thousand.
Oil the assumption that 28,000 cubic
feet of gas equals the heating power
of one ton of coal, the natural gas
used last year was equivalent to 20,-
000,000 tons of coal.
Erec*9 Attractive Sign.
A. P Baylis, president of the Bay-
11s office Equipment Company on
South Broad street, ha® had a hand
some new sign painted on the north
side of his building advertising Globe-
Wernicke bookcases and other things
that the concern carries. The sign
has attracted great attention.
retary-
A general discussion on arrange
ments for “Merchants’ Week” was
the most important issue, following
the elertion of officers, and a special
committee was appointed to make a
thorough investigation of details and
to report back at the next board
meeting:, which is to be held on De
cember .10. After tills report has been
made and passed on, the chairman
will Appoint n general committee to
handle plans and arrangements for a
spring “Merchants' Week.”
The spring convention is a cer
tainty. and uhile there has been no
definite announcement as to date
will in all probability be held during
the month of February.
A
FREE
TRIP
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
H. T. Moore
SECRETARY.
Rhodes Building,
Atlanta.
Jobber's Job Is Very
Necessary to Public
Without the Jobber, frequent orders
of small amounts filled completely
would be an impossibility; and while
it is attractive to retailers to be
known as purchasing from manufac
turers direct, they frequently lose
money by buying large quantities—
oftentimes more than they should
buy, and stocking up for a long period
of time, when by buying from their
Jobber frequently and In much small
er quantities, they could keep their
stocks much more complete, turn
their capital much more often and at
the end of the year make much more
money than by giving their business
In large volume to the manufacturers.
The Jobber’s profit in comparison
with the amount of„ business that he
does and the expense contingent
thereon is extiemely small, as he does
hlH business on a narrow margin,
maintaining an organization in order
II to enable the retailers to turn their
capital quickly and often during the
year. The Jobber is not a philan
thropist, ho is an important and a
very necessary “cog in the wheel.”
Merchants Should
Buy Goods Early
Members of The “John Silvev Sales Force’’ hearing City Salesman J. H. Roberts tell how h e became expert in the manipulation of his little buzz-wagon.
Sales Manager R. K. Rainbo, F. H. Corry, If. H. Siegel, II. 1. Burton, R. R. Jackson, R. C. Jones, Banks Whiteman, J. H. Roberts, Turner Lassetter, J. W.
Hughes, D. M. Braswell and D. M. Braswell, Jr.
For some time past there has ap
peared to be a general disposition on
the part of the larger retailers to
withhold purchases to the last possi
ble moment, evidently assuming that
the merchandise will be found avail
able as soon as ordered. This atti
tude of procrastination, if long con
tinued. is bound to have a bad effect
upon the business generally, accord
ing to a local dealer.
Many merchants who ordinarily
display foresight and good Judgment
are to-day positively Jeopardizing
their business by an apparent indif
ference to the need of well-appointed
stocks, and It is to be feared that tbe
procrastination which is now always
epidemic may become a serious draw
back to the success of many ambi
tious and energetic merchants.
There is no necessity whatever for
this statu of affairs. Retail stocks are
in most cases reduced to below the
safety point, and merchants generally
are in a position to purchase liberally,
and they can be positively assured
that what they buy now Is on a firmer
price basis than has been the case
for many years past.
THE EDISON DICTATING MACHINE
RAVES HALF THE TIME. EXPENSE AND TROUBLE OF LETTER
WRITING
Made in Orange by Thomas A Edison. Sold, demonstrated and guar
anteed In Georgia by
anteea in Georgia by
BAYLTS OFFICE EQUIPMENT CO.
Office Furniture
No. 1 South Broad Street.
-Commercial Stationery
Phone 241
McCLURE TEN CENT COMPANY " L 0 A ™
Importers, Jobbers, Distributors
GOODS TO RETAIL AT 5c TO $1.00
Write us about opening a store or drpartment of this kind for you
E. L. ADAMS CO.
WHOLESALE GROCERS
OUR MOTTO: First Quality Merchandise
and Prompt Service.
Implements Capable of a Wide
Range Is Demand—Big Four
Gas Tractor.
Vollmer Manufacturing Co.
We Cater to the Retail Jeweler Only
Manufacturers and Designers of Fine Jewelry. Engrav
ing Diamond Setting and Watchmaking a specialty.
Special Designs is Platinum. Let us do your diamond
mounting and repair work.
Bell Phone
Ivy 1670
Moore Bldg.,
Atlanta, Ga.
THE MAIL ORDER COFFEE ROASTERS
ATLANTA COFFEE MILLS COMPANY
Blenders of High-Grade Coffees
Speoial Blends
EUREKA. ATCO, SQUARE DEAL
Rich In Flavor, Fresh and Pure
A^k Your Grocer.
Buy Your Coffee Direct From
the Mill—Roasted Daily
402 Edgewood Avenue, Atlanta, Ga.
“Methods of production to-day are
such as to demand farm machinery
capable of a wide range of capacity
and power,” says Mr. G. G. Shipp, of
the Malsby Company, State agents for
the Big Four gas tractor. “Not only
must a machine be able to stand up
under a long, steady grind of heavy
work, but It must be ready to do an
extraordinary amount of work in a
limited time.
"Farms would yield substantially
larger dividends than are common if
more mechanical power were applied.
A variety of hard, expensive work on
the farm can be done rapidly and
economically with machinery operat
ed by motive power. More and more,
farming is becoming a keen business
operation. More and more it is nec
essary that every acre be farmed in
the most intelligent, careful, busi
nesslike way. The labor problem
and the cost of production are prob
lems that ‘are becoming more vital
with each season.
“Farming has to do with factors that
are beyond man’s control. It is more
complex than any other occupation;
it refuses to be standardized and cut-
arid-dried. Nevertheless, modern
farming is amenable to an elastic,
di finite business administration. In
w hich brain power brings to its aid all
the supplementary .forces at Its com
mand. And prominent among these
is physical power, obtained from trac
tors or motors, capable of doing w ell
and cheaply n vast amount and a
great variety of wo'rk.
The South has learned that power
farming pays, both in economy and In
increased yield. Through the use of
power machinery, the result, of deep
and thorough plowing has opened a
new era of efficiency or productive
ness and prosperity.
“Yes, sir, power machinery seems to
be what it takes to make profitable
farming possible.”
Tariff Will Bring
Normal Competition
The tariff will not affect the oper
ations of favorably situated factories,
which can "turn out goods at a cost
of production that is probably lower
than that which exists anywhere else
in the world;’’ but there are a few
establishments which will “have to
| introduce a new order of things into
their business methods unless they
are willing to be squeezed out of the
competition." These have maintained
themselves by "raising domestic
prices to excessive levels in times of
unusual demand or unexpected scarc
ity.’’ which carried them over inter
vening periods when prices were low
and business was dull. Now they
will have to adjust themselves to a
different condition, so as to make
enough to cover expenses at all times
and on the whole obtain a sufficient
return for continued operation. The
result will be more economy and ef
ficiency in production and marketing
and a much steadier business. There
will be a lower level of profits for
some, but a wider diffusion of pros
perity and greater stability in the
industry. On the whole there is hard
ly 9 doubt that the last state of that
industry will he sounder and safer
than the first, and that will he equalty
true of other protected industries
which are made less dependent upon
the tariff or are quite independent
of it.
There w ill be much attention given
to economizing costs and increasing
efficiency, which will bring a health
ier condition for all. Some badly lo
cated. ill-equipped or run-down es
tablishments may have to go. but that
w ill only be because they are outdone
by ethers and the aggregate result
will be improvement for the indus
tries and benefit to the
Many Important
Subjects for Dry
Goods Convention
Greater Efficiency in Merchandising
Methods, Principal Theme to
Come Before Meeting.
The convention of the National
Wholesale Dry Goods Association, to
be held in New York City in Janu
ary, ought to prove a valuable one
from a business standpoint. Among*
the topics which will be brought be
fore the meeting are several interest
ing subjects, as follows: “Education
al Work on Cost of Distribution and
Practical Means for Instituting Such
Work,” “Consideration of Plans for
Widespread Movement to Demon
strate the Value of the Services Per
formed by Wholesalers of Dry
Goods,” “Discussion Concerning
Methods of Compensating Traveling
Salesmen Which Will Make for
Greater F^fficlency,” “Cost of Doing
Business—What Items Should Be
Taken Into Consideration in Making
Up the Same.” Blind ballot will be
taken in order to arrive at the aver
age expense of distributing dry goods
and kindred lines throughout the
country.
From these subjects it would seem
that the convention is intended to be
successful in bringing about marked
Improvement in the methods of mer
chandising. The meeting should re
sult in much general good in trade
circles.
More Suitable Name
Wanted for ‘Sweater'
Textile Manufacturers’ Journal Opens
Live Question as to Origin
of Garment's Name.
A new and more suitable name has
recently been suggested for “sweat
ers.” Commenting on the proposed
change. The Textile Manufacturers'
Journal says, in part: “The word
’sweater’ or ’sweater coat,’ used to
describe a knitted outer garment of
more or less warmth, has had an
honest origin and is well fixed in
the vocabulary of the trade and of
the consumer, yet the word in its lit
eral meaning is by no means attrac
tive, and in this sense it has been
completely outgrown.
“It Is evident that a change to a
more suitable and euphonious term
would be of general advantage, and
In this connection the word ’out?r’
has been suggested as a substitute
The term ’sweater’ had its origin in
the heavy turtle-neck garments of
years ago. which were worn chiefly by
athletes to prevent their getting
chilled after exercise. The last ten
or even five years have witnessed a
marked change.
“From the V-neck circular sweater
has developed the sweater vest or
coat, and It Is now produced in so
many fabrics, colors and styles that
there is a knitted garment under the
generic name ‘sweater’ to fit almost
every occasion. Even if many manu
facturers refuse to change their no
menclature. simply one, by adopting
the name ‘outer,’ would gain advan
tage for himself and for the indus
try.”
Protection for
Home Products
L TO
Secretary Houston Says Good
Staple Grower Suffers Linder
Present System.
The suggestion of Secretary Hous
ton, of the Department of Agricul
ture, regarding a standardization of
cotton and corn should meet with
favor of Southern folk. He says:
“Several different standards of cot
ton classification are in use. Some
markets have adopted the official
gardes and use them. Others have
adopted them, but do not trade on
them. Liverpool has one set of
grades; New York another. The
former is a great market for both
spots and futures; the latter almost
purely a future market.
“Atlanta has its own grades; Au
gusta’s are different. Savannah, han
dling largely the same character of
cotton as the two foregoing, trades
on Liverpool grades, using Liverpool
middling as a basis. Atlanta middling
Is equal to Liverpool good middling.
In other words, at the present time
the same grade name is applied to
two qualities that differ in market
value as much as $2.50 per bale.
"The adoption and application of
one uniform standard would result In
a great simplification of all cotton
transactions, doing away with the
complex method of figuring buyer's
limits.
“It would not be sufficient to have
uniform grades, but the grade se
lected as the basis grade should be
the same in all markets.
“The local buyer knows the mar
ket cotton grades, the farmer does
not. Too frequently the local buyer
gets the cotton at practically a flat
rate basis on lower grades, grades the
cotton himself and sells it for what it
is worth. The middleman alone profits
from this transaction, the producer
is defrauded as well as the consumer.
“There Is not only no Incentive for
placing a good product on the mar
ket, but, as a matter of fact, a penalty
attaches to the cotton grower who
takes the pains to improve his prod
uct.
Uniform standards throughout the
coton belt would result in the rapid
building up of a body of common
knowledge on the part of the farm
ers, students in agricultural colleges
and others interested in the universal
set of grades.
“Practically the same results would
follow' and the same evils would be
removed if standard grades for corn
were universally adopted. Definite
standards for the grading of commer
cial corn and the uniform application
of such standards in all markets un
der suitable Government supervision
would be of direct value to our corn
growers, In that such standardization
would encourage the marketing of
dry com of better quality.
"Heretofore it has been the common
practice to pay practically the same
price for all corn delivered at country
stations regardless of its water con
tent or of its soundness. Farmers
have not be*n slow to grasp the situ
ation. and under such a system have
naturally' made but little effort to
market corn In a dry and sound con
dition. The system has placed a
premium on poor and careless farm
ing at the expense of farm methods
and practices.
“Under a definite system of grading
and the elimination of such terms as
‘reasonably dry’ and ‘reasonably
clean,’ the farmer, as well as the grain
dealer, will be able to know and fully
understand the requirements for the
different grades. With a knowledge
of the grade requirements the farmer
who markets dry corn of good quality
will be in a position to demand a
premium for such com. It will not
be necessary for him to accept a $4
price for com which he sells under a
grade designation of $3. He will then
have some encouragement to exercise
greater care.”
Most of Them Just Make Their
Living Nowadays, With Ex
penses Rising Steadily.
Replying to the charge that travel
ing men are the most overpaid and
underworked set of men In the coun
try. I/eon Meyer, writes:
Most traveling men work on »
commission basis, paying their
expenses out of their earnings.
It is true that there are some
who make big money, but the
majority just make a living these
days.
Owing to modern methods of
merchandising and the competi
tion we meet, the commission on
which we work can not be raised.
Our expenses, however, have gone
up By leaps and bounds. A few
years ago we could get accom
modations in any first-class hotel
for $3 to $4 a day on the Ameri
can plan. To-day we pay for the
same accommodations from $3.50
to $5 on the European plan.
There Is some reason for this
advance on account of the higher
cost of living and other general
expenses, and we are willing to
stand it, but the overpaid and
underworked salesman Is forced
to pay the arbitrary advances of
railroads and transportation com
panies
THE HIR5HBERG C0l
QUA!
-WAY3
POUND
HERE
StaUonqyaajA. Dro^btJ Smuiria
JB-W-I7 NELSON St,
ATLANTA
CAPITAL CITY TOBACCO CO.
170-178 Marietta St. Atlanta, Ga.
IMPORTERS AND JOBBER*
The Only Exclusive Tobacco House in Georgia
When in town come to see ns or write us for new price list.
It will be worth your while.
GEORGIA PRODUCTS DAY
EVERY DAY WHEN YOU WEAR
ARAGON
SHIRTS—PANTS—OVERALLS
MANUFACTURED BY
A. M. ROBINSON COMPANY
69 North Pryor St. Atlanta. Georgia
No. matter how high the tariff wall
may be. goods* will come in over it if
the local price Is boosted still higher.
No matter how low the tariff wall
may be, low domestic prices will keep
out foreign good®. Where commerce
is entirely untrammeled, low prices
for home products can make profit
able importing impossible. This is a
point overlooked by thos»e who think
that the benefits of tariff relief can
be obtained only by importing exten
sively The fear of such importing
renders them doubly timid. But it is
quite possible for the public to enjoy
material relief through tariff reduc
tion without any importation what
ever. Tariff relief renders it incum
bent on local producers* to reduce
their prices in order to prevent for
eign competition. It is not chiefly
through large imports, but through
tic prices, that tariff removal relieves j
oimnunity. 1 the public of needless burdens.
Which will it be, Little Kings or
Little Queens who will win the splendid gifts
to
be awarded next
Wednesday night to the most popular Tots in Hearst’s Sunday American and Atlanta Georgian’s con-
test? Final efforts will tell—only three more days to work. Turn in your subscriptions promptly, as
they must be verified before prizes can be awarded.
DICTRICT NO. 1.
Lillian Greye 0 ’Connor
26.090
Fred Moon
15,000
Ruth Sorrow's
16.500
Paul Phillips
10,000
Fred Lichtonwater
8,000
Estell Price
18,000
Willie Lee Wilson
17,000
Mary Cloud
19,000
LeGrande Murphy
17,500
Howard Roberts
20,000
Virvial Baxton
16,500
Beuford McDennwood
16,000
Clara Adams
. .25,000
Clyde Wood
16,000
Irene Georgia
26,000
Harry Gilen
17,000
Elizabeth Bender
24,500
Archibald Little
19,000
Doris Freeh
.17,000
W. B. Ware
19,500
Frederick Schoen
15.000
Davis MeCollough
20,500
Jimmie Warner
. .25.500
Robert Ililderbred
.: 15,000
Annie Bell Long
12 000
DICTRICT NO. 2.
Jack Rooker
26,000
Frank Lichtenwalter
14,500
Eddie Sinclair
• • • .
25,500
Elizabeth Carr
16,500
DISTRICT
NO
4.
Charles Jones
16,000
Annie Grady McDade
26,000
Charles Stanton
15,500
Thomas Crow
16,000
llarrv Hill
21.000
Prank Holloway .
17 500
Morris Cuinberworth
28,000
Fred Lyon
15 000
Eugene Walker
14.500
Ellis Alexander
14.00(1
Reginald Rives
25,000
Holland Goodroe .
1 2 000
Edwin Welsh
14,500
Reggie Evans
15 000
Mabel Ilartsfield
24,000
Nell Brantlev
25 500
Rebecca Mav Moses
11.000
Katie Barrett
19 500
Dorothy Lawshe
25.000
llarrv McLaughlin
18 00<1
Marion Smith
1.000
Nellie Kate Butler
15.500
Sadie Gordon
12,000
Ward Dimsey
14,000
Joe Deitch
17,000
Fred Pittman
14 500
Margaret Miller Ur....
21,000
Ruth Ham
17.500
Herdon Thibaldian
18.000
Nellie Hawkins
20,500
Marguerite Martin .
15,000
Earnest Pratt
18 000
Gertrude Iaaeolf
14.500
Estelle Tinsley ..
20 000
l.avine Stone
19.000
Helen Peavv .
16 500
Vellie Epstein
18.500
DICTRICT
NO.
5.
Mary Jenkins
.. 20.001")
John T,. Harper . .
17 000
Margaret Martin
25.500
Wright Hudson
15 500
Fararason Leathers
Florence Simonson
24 000
DISTRICT NO. 3.
Ann Maver
°5 000
Marv Wheless
19,000
Helen llatie
1Y 500
Evelyn Burke '
.26.000
Mattie Warren
16.000
Wymer Marion
26,500
Miss Marv E. Pingston ....
. 25.500
James E. Hudson ^
i
12,000
Beatrice Goldsmith
24 000
J