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—m——~-————~-—~—-~,-»IQ_I_IIEA,I_I\T_’I‘__ERE_SIS,,,OE “THE MEN — " /<&AqmingmS ———— WHO MAKE AND SELL ATLANTA PRODUCTS
. .
Big Furniture Wholesalers Are
Well Stocked—Many New
Items on Display.
A more complete and attractive line
f furniture would be hard to find than
&mt which s belx:f shown by the Ster
chl Furniture an Carpet Company,
wholesalers and retailers of fine furni
ture.
The display of reed fiber roods is ex
ceptionally complete, Tableg, chalirs,
rgckers, lounges, bookcases, flower
stands; in faot eveg concelvable plece
g furniture is carrled by the Sterchi
ompany.
Rugs and carpets are here in abun
glnce, many new and exclusive patterns
eing shown.
Thé regular furniture lines are the
best this concern has ever shown, cov
ering as they do, almost all styles and
fna,kes from practically every wood used
n the manufacture of furniture.
This concern is catering to the retail
. )
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i
" .
M ; ll .
Who Visit the Atlanta Market
Atlanta Millinery H
Announce That
Beginning Monday, February Eleventh, Which
Inaugurates the Second Week of Our
(7()1;11)i11('¢l Showing of Spring Millinery Merchandise, We
Will Be Open and Ready for Business
~ SIX DAYS IN THE WEEK
Orders From Headquarters of the National Fuel
Administration Declare
NO MORE IDLE MONDAYS IN ATLANTA.
M. KUTZ CO.
ERNEST L. RHODES CO.
J. REGENSTE:IN CO.
///“° “
&7
108 f//(:'-r""
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PR
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.
No. 22 Is Meeting
With Big §
“No. 22" the new cigar, made espe
clally for Wright Campbell, wholesaler
of cigars and other necessities for the
tired business man, is having a remark
able sale throughout this section, con
sidering that it has only been on the
market for a few weeks.
Mr. Campbell recently received a large
shipment of these cigars, and imme
diately upon arrival repacked them and
shipped them to his trade. ‘‘No. 23"
promises to be one of the biggest sellers
on this market.
Mr. Campbell says that he is still
sellln{ below the market on many of
his lines. This Is because he bought
heavily before the bl% advanoce.
Three carloads of Sheboygan Ginger
Ale are expected to arrive some time
durlrg the coming week, according to
}Mr. amrbell. This is a new line this
concern Is handling and is one of the
' best sellers C;mrben is handling.
~_Ambrosia is still way above par, and
‘the cigars of all brands are having &
good sale.
merchant of the South, by realizing his
needs and preparing themselves accord
ingly. Merchants who have not had an
ogportumty of seeing the Sterchi line
should take advantage of the large cata
log issued by this company and look
over the many big sellers offered, or
better still, on the next bu_vlng trip
make it a point to drop in at the bdig
show rooms and see the exclusive furni
ture with one of the house men.
The Sterchi Company is the largest
wholesale furniture house in the South,
many carloads are received each week,
and merchants buying from this house
can rest assured that what they buy
will be & big seller and not dead stock.
Toy BoMliers are the biggest sellers
on the toy market today.
.. Protect your interests and buy in At
lanta, where they are manufactured.
No High Freight Charges—lmmediate
Shipments.
Visiting merchants be sure and visit
our showrooms,
Write for Catalogue.
GEORGIA TOY SOLDIER
AND NOVELTIES CO.
ATLANTA, GA.
Tll% IVY ST. PONE IVY 2208-L.
Baby
Carriages
and Sulkies
All Styles
THE SOUTH’S LARGEST WAOLESALERS OF FURNITURE, CARPETS AND RUGS
\
Entire Staff Working Day and
' '
Night to Get Out Orders—Big
Week by Road Men.
The entire staff of the A. M. Robinson
Company, wholesalers of dry goods, ne
tions and ready-to-wear, havé been
working for the past week until 11 and
13 o'clock at night, {n order that they
may catch up with their shipments.
The shipping department of this
house has billed out more goods dur
ing the first few weeks of the new
vear than at any time during their
business career.
Business prospects for 1918 are very
bright, and if shipping conditions get
anywhere near normal, the year will
be a record breaker for the Robinson
Company.
Claude Smith, L. B. Robinson, Hugh
Hays, F. W. Webb and M. L. Crawford,
some of the live wires in the sales or
ganization spent the past week in the
house looking after their many cus
tomers who have been in the ecity buy
ing their needs for the coming spring
and summer. Last week was one of
the best this season.
~ “L. B.” landed a big opening bill from
a local merchant during the week,
selling every department of the new
store. Many local and foreign bids
were made on this account, according to
C. J. Willlamson, but “L. B.” got away
with the order. |
J. P. Morgan, head of. the manufac
turing department is in the east for
a few weeks, looking after the Robin
son interest§ there. As the wri(erl
understands it, Mr. Morgan is no re
lation to the ‘“‘money king."”
THE “STERCHI LINE” IS THE PROFITABLE LINE FOR SOUTHERN MERCHANTS
STERCHI FURNITURE | ;
- & CARPET COMPANY
g 3 11 EAST MITCHILL STREET, ATLANTA, GA.
HIARST'S SUNDAYs AMERICAN — A Newspaper tor People Who ‘Think — SUNDAY, FEBRUAKY 10, 1918,
Buy Spring Li |
uy Spring Lines |
N illi
ow—Williamson
“If merchants expect to have merchan
dise quring the coming spring and sum
mer, they had beum\lay aside some of
the less important things that they are
doing around the store, and come into
Atlanta,” says C. J. Williamson, head of
the dry goods department of A. M. Rob- |
inson Company, and one of the buyers
for the concern. *The retailer who
wants stock should get on a train and
come to the logical market, Atlanta.”
“There is no use‘ln putting off the
buying trip, for as sure as a retailer
does, he will be left ‘hlfih and dry.
Every day merchandise is advancing;
sometimes there is an advance within a
few hours, and it is to the merchants’
advantage to get in on the ground
floor.”
‘Wholesalers in Atlanta are well
stocked, considering the embargoes and
congested freight conditions, but the
out-of-town buyer is Mockinf up and
naturally depleting the lines of many of
the wholesale houses.
Merchandise will continue to arrive
from the rrimary markets, but not fast
enough, a though conditions seem to be
Imnrovin§ rapidly. !
Many lines have been withdrawn en
tirely from sale by manufacturers, ac
cording to Mr. Willlamson, and the con
dition of spot merchandise is becoming
more acute as the days go by.
Atlanta is the trading center of the
South. New York shipments are hard
to get. Buy where the deliveries can
be made within_a reasonable period.
Toy Soldier Company
The Georgia Toy Soldier and Novelties
Manufacturing Company has just had
completed one of the most attractive
pieces of selling literature that has been
seen in the South for many a day.
It is a distinctive hooklet, well ar
ranged and tells the story of the firm's
business in a concise manner. A num
ber of engravings have been used show
ing toy soldiers in sets, each with price
and full information.
Every number carrled by this concern
fa clearly priced in dozens and {)roas
lots to the retail merchants and jobber.
Retail merchants and jobbers should
write for this new booklet, for it intro
duces a line that promises to be one of
the largest sellers on the market. l
Many concerns throughout the coun- |
try have written to the Georgia Tov
Soldier Novelties Manufacturing Com
pany for information on their lines, and
a national distribution of this commodi
ty is expected before the year *has
passed.
e e - e ————— A o e 4
\
Actual Size
RSN A cigar of qual
g
bg : ity and one of the
A S
i@@ . famous Ruy Lopez
R family.
(gfi; A These cigars
%?y @%@ manufacturedin all
b {'}OPEI‘ sizes have gained
PPN
;‘k a national reputa
-3”;‘3 “: tion _ because of
NS GRe. Ah
S Bppd “#" their perfect tobac-
Rf e eet
A»«);fi’i cowondertful
b i T
%§2 44;; aroma and pleas
s SRR '
i *z,w ing taste.
i NB R
;]% ;ig}: If you are not
Z ;é& stocked on this
L ?’Vg, line—write, wire or
frorou B phone.
Pe9 N Matinee .. .. ..5c
L S
i e Puritano Extra 10c
PR
;, % Blackstone, 15¢c; 2
o Vol tar v a 5 08b
e Cazadores .. ..15¢
: ii s b i
e ol
CIGARS THAT SELL,
LASTECO—AII Havana .. ....5¢
AW Leaf—Domestic .. .. .. ..5c
No. 22—Campbell’s Special—
-s—inches for—s¢
Wright Gamnhell
State Agent for Ambrosia and
Sheboygan Ginger Ale.
Cigars, Pipes, Chewing Gum, Spe
cialties.
6-8 Peters St. Atlanta, Ga.
I
|
: S -
M. B. Crosby Had No Trouble in
| Returning to U. S, After At
tending Father's Funeral.
M. B. Crosby, sales manager for thal
Blosser-Willlams Company, has re
turned from Canada, where he went two
weeks ago to attend the funeral of his
father.
Yome of Mr. Crosby's frlends were
under the impression that he had been
detained in Toronto by the war of
| flejals. “
While in Canada, Mr. Crosby com-
Ivlled with all the requirements of the
Canadlan Government as to military
service. He registered for service, but
was told that men more than 34 years
of a%e were not required to serve. Mr,
Crosby being over the draft nsf was
allowed to come lhrouT(h to the United
States and is now back at his desk of
the big printing concern he represents.
N AAA A A A AAP AN
, Grocers %
~ Weekly Lett I
AAAA A A A A A AAAN A AN AAAA
THE MASS MEETING AND SMOKER.
John A, Green's address was pro
nounced by all the best ever. He spoke
to a good crowd, a representative gath
ering of Atlanta's leading rewml Bro
cers, men who are ug to date and want
to_improve their methods.
Mr. Green knows his story well; he
knows the retail grocery buslness from
a long connection with it; he is now,
and has been, for years, one of Cleve
land’'s best retail grocers; he knows
the business through his fourteen vears
of service in the natlonal association.
For two years its president and twelve
years its secretary.
He knows the legislative or legal side;
he spent most of many sessions of the
Congress in Washington, watching out
for the interest of the retailer. ‘
y ,No man is better equipped mentally,
physically of in way of experience, (o
make this campaign for higher ideals
for the retail grocer than big-souled,
big-hearted, genial John Green. Well
seasoned, well balanced, with a sunn
disposition, untiring energy, fileld wItIIn
love for everybody, a ‘‘good mixer,” he
is peculiarly adapted for just such work.
In fact, friend John 'may well be
dubbed, the Commercial Evangelist of
Retail Grocerydom. - -
When he told some of the unneces
sary things retail grocers do, every gro
cer present thought he was “it."” One
{ grocer told us he ‘““made a hundred dol
|lars” while listening to Mr. Green's
| talk on *‘turnovers.’” We belleve every
imerchant Jyresrnt is a hundred dollars
| better off for having heard this address,
| If. he will adopt some of these advanced
ideas. Mr. Green is a great bellever in
lorgnnization,, forganized effort, ‘team |
, work.” g
{ Mr. Green is highly pleased with the
; Atlanta association. Well, we are a
|hurd~workim:_ progressive and aggress. |
ive bunch. But just se what a ‘“wide- ,
awake,” far-thinking president we’ve
got in Brother J. L. McCord. He nevei |
sleeps; always on the alert; ‘‘eternally
lat it’’ is his motto.
| Don’t miss the regular monthly meet
| ing Tuesday, February 13, 7:30 p. m,,
1301 Chamber of Commerce Building.
. There is greater necessity for organi
' zation than ever before. The service of
| the association is more necessary. The
' meetings pre of more Interest to each'
'and .every member. Ne wthings come
'up every day. Business methods mus. |
change to meet the exigencles of war
and war conditions. We must change I
You can sell four pounds of potatoes,
'sweet or Irish, or both, with each pound !
of flour. Ask your customers to help
I_vou to observe to the letter and in spir- |
it all food and fuel laws and rulings
I\Ve must win the war.
I . . .
Canadian University
" Back of Fi ing Line
I LONDON, Febh. 9—W. A, Willison,
‘the Canadian correspondent at the front,
states that a Canadian division has es
tablished a university behind the firing
line to equip men on active service for
‘“‘greater efficiency in business, the pro
fessions, agriculture and other irent in
'dustries of the Dominion.”” The mode
of operation is threefold, including:
1. Lectures to large groups dealing
with civie and imperial topics, or look
ing forwara to duties and opportunities
of the future.
2. Clagses for smaller groups taught
by experienced teachers in each unit
throughout the division.
3. Private instruction for more ad
vanced students, with recognition and
credit on their return to Canada for
work accomplished.
The classes will be held in the Bri
gade Divisional Schools, Y. M. C. A.
huts and other available hu!ldlnfz, and
the senate and staff of the university
include men of recognized academio
standing throughout Canada. The es
tablishment of the university is lnwely
due to the activities of the chaplain
services and the Y. M. C. A.
CELEBRATE SONG WEEK.
MADISON, WIS.. Feb. 5 —Celebration
of National Song Week will open in Wis.
consin one week from today. From Fab.
ruary 17 to 23, men, women and chil
dren throughout the State are expected
to participate in a general public and
hom esinging of patriotic snn?s. It is
understood that Governor Phllipp will
suggest that local newspapers publish
the national soags.
ICE FREEZES HIM FAST .
CHESTER, PA., Feb. 9 —REdward
Lewis, 34 years old, of No. 758 Saville
avenue, Eddystone, was found frozen
to the ice in Ridley Creek at Fourth
‘street bridge by John Entwistle, of
Itqis city. |
. TOMBS UNEARTHED AT ROME. |
| ROME, Feb. 9.—Excavations near the |
basilica of St. Paul have revealed In-!
|lereslini’! pagan and Christian tombs,
dating from the first period of Chris
| tianity in Rome. Professor Lanefan!
hopes to discover the tomb of St. Paul.
GASOLINE YIELD TRIPLED.
NRETROIT, Feb. 9—The yvield of gas
‘oline from crude oil has been tripled b§
a"method just perfected by Dr. A, I,
Ramage. The fnvention makes Impos
sible any gasollne shortage, no matter
how great the demands of the war
may be.
In the Ramage process the oil Is
chemically charged as it passes through
stills and apparatus, which convert the
crude oil into increased quantities of
PRINTING & ENGRAVING
In all the great power
that is——T YPES . |
WEBB & VARY COMPANY, Inc.
3815 WEST ALABAMA STREET ATLANTA
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Merchants
Write for
Our Big
Wholesale
Catalog
gasoline I
In Ramoge is a m.vmbu.r of lhei
Amflw:‘n-;m’ I"I_::!.‘:(_::I.I:III“I“I sm:je-(-}". l
o AR THE
2 A T :
QSN HIRSCHIERG CO.
PP Sty 888 OFFICE and
P g G
(R EEIEY scHoOL ,
WL — suppLiEs ||
\f@fi)fi/' Atlanta Georgia |
The messenger of days gone by called ’
to the people and read the message or
proclamation issued by those in authority.
He was a representative of “‘class.” He
commanded attention because of his ap
pearance and because of those he repre
sented. .
The message bearer of today is the
printed literature which leaves the office;
it calls to the business man and buyer; it
tells them of a business and leaves a mes
sage; it makes an indelible impression
upon the mind; it is a direct representa
tive.
It is all these things only when it has = '
been built correctly—it must be distinctive
and represent ‘“‘class.” l
A Catalog, Booklet or Folder is one of
the greatest assets to a business—for it
produces.
Care, thought and experience are need
ed in the building of literature that will
carry the message so that it will interest
and convey completely the story of the
product or service it tells about.
We are prepared to give you advice and
produce literature that will bring returns
in Dollars and Cents.
BIOSSCI-\l' llllamS
COmpany
‘“Printers of Productive Literature.”’ e i
Atlanta, Ga. -
Trade ““E==] Mark
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L NG s e,
Why draw a long face
over wheatless days and meatless
days? It isn't done, you knowss"
not while you have a choice in our
delicious meals.
Cheer up—you're in luck!
Special Patriotic Menus
Changed Daily
Luncheon 12 to 3. Six o’clock Din
ner and Supper € to 8 p. m. 3
MRS. LOUISE WEBSTER, Mgr
HAMBER of" ..
-
Ground floor, C. of C. Bldg.,
Comner N. Pryor and Auburn.
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