Newspaper Page Text
jjOME EPiTlOfl
VOLUME XiX, No. 123,
ECONOMIES UNSURPASSABLE
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THE WISE DRV GOODS CO.
In This Big May Stock; Reducing Sale. We Find That We Have About 25% Too
Much Stock on Hand and All of Which is the Cream of the Season’s Offerings.
It must be reduced at once and we can find no better way to successfully do this than quote such values as the following.
Household Necessities Very
Much Underpriced for
This Sale
TOO 72 inch all pure linen Satin Damask,
beautiful range of new patterns; special
sale at 89^
72 inch extra fine all pure linen Satin
Damask, worth $1.39, at $1.05
70 inch extra fine Satin Damask, cheap
at 75c to 85c, at. 59^
Ready hemmed Napkins; fine as the fruit
season is now here you use so many.
Special at, per dozen .60^
Colored bordered fringed Doylies at, each
All pure linen Napkins, worth $1.25
per dozen, at 98^
Crash Toweling, worth 10c per yard,at 7%^
Crash Toweling, worth 121,4 c per
yard, at B%^
Good heavy twilled Cotton Crash Towel
ing, at ■ 5
90c A‘j.x9o inch Sheets, at 79^
SI.OO 90x90 inch Sheets, at , .. 89^
9t'V#o extra heavy hemstitched Sheets,
worth $1.39, at . . $1.19
Wise’s the Place of Refuge
for the Limited Purse
15c Printed Crepes, at .10^
12 1 yard wide Percales, at .. .. .. ..
Remnants of 10c yard wide Percales at 7U>^
20c brown Dress Linens, at 14^
35c Crepe and Eponges, at 25^
35c Ratines in white and color's, at ...
$1.25 Ratine, 40 inches wide, at 98^
36 inch white Nulinon for shirt waists,
worth 25c per yard, at 19^
7i/ 2 c Apron Ginghams, at .. 5$
35c Pongee Dress Linens, at .. .
Another Sale of Those Beau
tiful Crex Rug's at a
Wonderful Saving
36x72 Crex Rugs, worth $1.50, at ..
54x90 Hall Rugs, worth $4.00, at .. .. $2.95
6x9 Art Squares, worth $6.50, at ... .$4.98
Bxlo Art Squares, worth $8.50, at . $6.49
wit
74M
' - 1
THE AUGUSTA HERALD
This
Smart
Raglan
is only one of the
splendid new
styles you can
see in the Stand
ard Fashion
Sheet for April,
Be sure to call
for a Free copy
at our Standard
Pattern Depart
ment.
THE ONE PAPER IN MOST HOMES—THE ONLY PAPER IN MANY HOMES.
AUGUSTA. GEORGIA. SUNDAY MORNING, MAY 3. 1914.
Double Purple Trading Stamps During the Morning Hours
Startling Announcement
Come and Be Fitted In One of Our
Popular LaVictoire Corsets
One of the Most Satisfactory Comfortable
Figure Moulders on the Market.
tfyij ■'
of Matchless Reductions in
Ladies* & Misses’
Ready=to=Wear
Every garment is the best efforts
of the most skilled manufacturers.
The styles of the entire showing are
right up to the minute.
It is a sale that the economical
buyer cannot afford to overlook and
do themselves justice.
Entire stock of Silk and Wool Coat
Suits for a quick £l If
close, reduced to 11 dll iifCc
One lot of white and colored Crepe and Voile Dresses, in
misses’ and ladies’ sizes, worth $7.50 to SIO.OO
each, at .. .. ... .„ .-. «. M . . $695
$12.50 to $15.00 Crepe Dresses at SIO.OO
$25.00 Crepe Meteor and Crepe de Chine Dresses
at ~518.75
Black Spotproof Silk Habutai Dresses, at.. ..$12.50
Don’t fail to see our line of Crepe and Ratine Dresses
for special selling at sls, $lB, S2O, and $25. It by
far surpasses anything in Augusta.
“Froe-hip-bone” models skillfully cut so that
no gores, seams or steel (only the corset fabrics)
touch the wearers’ hip-bone. Thus giving supreme
comfort.
La Victoire —Back and Front Lace Models
A visit to our corset department will satisfy the
most fastidious.
The models for either slender or stout women
arc perfect images of the styles you are taking
from the fashion plates for your new evening
gowns and street dresses.
We would like to have you fit one of these
garments before you purchase. Let us help you
select the model best suited to your figure.
v f * o,n
s'/ -■
$6.00 PER YEAR—S CENTS PER COPY.
SI.OO SILKS
REDUCED TO OVC
Consisting of Cheney Bros.’ Showerproof
Foulards, Silk, Poplins, Taffetas, figured
Crepe do Chines and fancies. This is the
silk opportunity of the season, and the lot
cannot last long at these prices. gQ.
Special at .. .. ... Ov2C
Big Muslin Underwear
Sale On For Monday
Sheerness, the keynote of tb'e new Under
wear. The dinging outside garments make
a demand for underwear to correspond, and
that we can give you in every line.
Combinations from to $5.00
Combinations of Nainsook, with laces, and
ornamental with bows and rosettes, at very
low prices.
Crepe Combinations at 98^
Petticoats show straight lines. The plain
skirt with scalloped edges ... 50c 4 to $1.25
Petticoats with lace flounces and ribbons,
bows, from .. ... $1.98 to $3.50
Princess Slips in mull, pink, blue and laven
der, val lace and beading at top, finished at
bottom witli val lace and pin tucks . .$1.50
A beautiful line of white slips, grand values,
for
Silk slips in pink, blue and white .. .$6.50
The dainty Camisole fashoined of rich shad
ow lace and wide satin ribbon, square front
and back...,. .....
Beautiful nainsook gowns, high and low
neck with lace ayd embroidery trimmings,
from .. to $3.50
A beautiful assortment of crepe gowns, in
pink, blue and white, at .. ... .. ... »— B9^
Men’s, Women’s and Children’s Spring Un
derwear Now Ready.
Noted for Tts Splendid Assortments and
Low Prices.
Ladies’ full bleached ribbed Vests, tape in
neck, at .. ,5^
Ladies’ fine full bleached lisle finish
Vests, at ..
Infants’ medium weight long sleeve cotton
Vests, at.. and 25^
Boys’ spring weight Shirts and Drawers,
at,. .. ... ~. ....... .. .. ... .. .....25^
Men’s 50c Spring Underwear, at 39^
Cool, Soft, Hot Weather Hosiery
In these hot ami sultry days you
should wear the coolest hosiery ob
tainable. The thin sheer gauze
weights of Hunter Brown’a Darnless
Guaranteed Hoalery are admirably
adapted to Hummer wear, because
only the moat Hanltary fast-color dyes
are used, affording a cool, soft, com
sortable fabric.
Buster Brown’s
Darnless
Guaranteed Hosiery
For Men, Women and Children.
costs only 25c a pair—equal in style and finish to many
25c grades. Made from expensive Sea Island cotton yarn,
strongly reinforced at all wearing parts with 2, 2 and 4-
ply linen thread.
Bvery of Tour Pairs guaranteed to wear without
holes for four months. If holes appear, new hoalery Is
sent free.
All sixes, styles and colors, l.et our hosiery depart
ment show you this delightful summer hosiery.
f{OME EQUIP|^|