Newspaper Page Text
EIGHT
Safety
Security
In determining an lnveistment
Security Is the first consldara
tlon. Your banking homo should
be selected with the same care.
The Planter* Loan and Sav
ings Bank fills every require
ment of safety and security for
your funds. The officers of this
bank give their close, personal
attention to its affairs.
Responsible Banking has been
the policy of this institution
since the first day its doors wer«
open nC —44 years ago. That this
policy is appreciated is indicated
by the constant and gratifying
growth In business.
On the ficnre of Safety, Secu
rity and Responsibility, we In
vite your account
The Planters Loan
& Savings Bank
'O6 miOAII ST., AUGUSTA, QA.
L. C. HAYNE, Presiden..
GEO. P. BATEB, Cashier.
HAVE YOU READ “WANTS”
WHAT AILS YOU?
[lk,
I
Be/?.'; •• JBfPsPiiy* !
rrercu.' I 1 ;• . 'j
DR. L. P. PIRKLE,
Spsclalist.
expelled from the body nnd thus a long lint of shin scrofulous and
kindred affections are overcome and sound, vigorous health estab
lished
All Chronic Diseases n Speciality. Consultation, Examination
nnd diagnosis free I also make calls.
Phone 34H1. Office -hours 9 a. m. to 1 p. m., 3 to 3 p, m. *
10 to 2 Hunduy only.
DR. L. P. PIRKLE
SPECIALIST.
420-1 LEONARD BUILDING. AUGUSTA, GA.
JANUARY Ist, 1915
The New Year is Almost Upon
Us. Let it Mean the Time When You
Will Stall a Savings Account
WITH THIS BANK
Deposits Made Now Will Bear 4
Per Cent Interest From New Year’s
Day.
=?■”- THE
AUGUSTA SAVINGS BANK
827 Broad Street.
35 Year* of Faithful Service.
SAfFTY FIRST
WHICH? are you looking for Bar
gain Counter Glasses, are you willing
to wear cheap glasses just because they
nre cheap, do you consent to having
your eyes tampered with at the risk
of their Permanent Injury.
We take as much Interest and
pride In fitting glasses to the face
as we do In fitting lenses to correct
defects, frame fitting Is an art, you
get the best here.
PROF. P, M. WHITMAN,
Assisted by
Mr. L. A. Williams.
Optometrists and Opticians.
214 Beventh St.
Established 1886.
ROOFING
We are still doing the
Roofing and Sheet Metal
Bufiiness.
It is not necessary to
come to us with your
Roof troubles; just call
us over the phone. We
will take the load and
the worry off you, and
the cost will he satisfac
tory, and the work guar
anteed. There will be
no come-back to any of
our work at your ex
pense.
McCAKREL SUPPLY
COMPANY
Phone 1626.
643 Broad Street.
An Invitation Is extended
by Pr. i’lrkle to every sick
and ailing man or woman to
consult him at his office In
person or by letter Write
your eymptome fully and
frankly and evyy letter will
be carefully considered, fully
answered and its statements
held as strictly confidentially.
Nature laws are perfect, if
only wo obey them, but dis
ease follows disobedience. 1
believe that many hundreds
of my cures form a well sub
stantial basis for every claim
1 make; my treatment acts
directly on the organs af
fected and at the some time
a general restorative tone for
the whole system.
No doubt you know of
many cures of cases of fe
male weakness and kindred
ailments of women I have
cured Let Me Offer You the
Relief and Comfort I Am
Giving Others Daily by
strengthening, and arousing
the stomach, liver and kid
neys Into vigorous action.
Pigeatton Is promoted where
by the blood Is enriched and
purified and disease produc
ing bacteria destroyed and
“A Message to Augnsta Business Men”
By ELBERT HUBBARD.
(From the Philistine.)
John R. Gentry was the greatest little racehorse of his
time. He landed stakes to the tune of sixty-eight thousand
dollars, piloted by an East Aurora driver, and then was sold
as a gentleman’s driver.
C. K. Gentry lives in Los Angeles. He js a newspaper
advertising man. Gentry’s got grip, gimp, go and gumption.
He neither blows, brags nor bellyaches. . When he gets a
message to Garcia, away he goes. He was formerly a war
correspondent and has seen service in four campaigns.
Gentry has just delivered a message to the American
businessman which shows that Peace hath her victories no less
renowned than war. He has set an example which might
profitably be followed by every line of business—both big
and little. Incidentally, he has given the hardtimes talker
the knock-out punch, and put to rout those whose timidity
was restraining trade.
What he has done any businessman with faith, energy
and enthusiasm can do. And if every one will set about do
ing instead of dodging, America will shortly be enjoying a
prosperity such as the world has never known. “If it were
done, when’t is done, then’t were well’t were done quickly.”
When the present foreign embroilment scare hit America,
a number of merchants and manufacturers began to lament
the tact that the war was upon us, our commerce would be
crimped, and business would go ding-dong bow-wows, for
getting that while others destroyed, we must produce.
Even among the newspapers of America, while the edi
torial departments preached optimism, the business offices
practised pessimism. Publishers were hard hit. They
worked overtime to figure out a way to meet an increase in
white-paper bills, and a decrease in revenue.
In Los Angeles the situation was particularly trying. The
circulations out there are unusually high, and the advertising
rates in comparison particularly low.
On Hearst’s Examiner the man in charge of the advertis
ing department was away on an extended vacation, and
Gentry was “Second in Command.” He explained to his
helpers that the way to do a thing was to do it. The way to
get business was to go after it. Yes, it would require some
additional expenditure and some valuable space in the paper
to advertise the advantages of advertising, but if optimism
end advertising were good things to preach, they were like
wise good things to practise.
Gentry clinched his argument with the statement that the
publisher was in reality a manufacturer producing a product
to sell to readers and advertisers, and if push and publicity
were the things the manufacturer needed at this particular
time it naturally followed that the publisher needed them also.
The General Manager was big enough to see that if ad
vertising and energy would turn the trick for him, his men
should have no trouble in later convincing timid merchants
and manufacturers that it would also do the thing for them.
When Gentry called his advertising staff together he said
in substance:
“Gentlemen: Business is a battle. If you’re in it, there
should be nq thought of surrender. 'We have n’t yet begun
ito fight. To achieve success the man can who thinks he can,
and those who can’t will eventually be canned.
“I agree with my friend, the Fra, that, ‘Some men secure
results if kindly encouraged, but give me the man who does
things in spite of hell.’ ”
Let it be said here that Hearst hires men of ideas and in
itiative. The fact that I modestly admit being on his payroll
for a hundred dollars a day proves the point.
When the check-up was finally made, one man signed to
secure in thirty days twelve new contracts, another ten, an
other eight, and so on and so on. When the meeting ad
journed, one hundred new contracts for the month had been
pledged. A persistent advertising campaign of well-written
matter, to be displayed in space about the size of a Philistine
page, together with attractive mail-matter, had been decided
upon. Each man was handed a copy of A Message to Garcia
and told To Go To It !
The fact that, in the first twenty-six days of the month,
one hundred thirteen contracts, ranging from fifty-two-time
orders to fifty thousand lines, were signed, merely goes to
show that a big amount of business can be secured right now
if it is intelligently and energetically gone after.
Few of us are working up to our full capacity. Right
now Gentry is demonstrating that his last month’s record was
a piker achievement in comparison with the opportunities
which invariably await those who dare and—what’s more to
the point—do.
I repeat: What Gentry has done, any man can do.
“But I’m in a peculiar line of business which is affected
by the war,” did I hear you say?
So was Gentry. Conditions abroad have been entirely
upset, but in Nineteen Hundred Fourteen America harvested
th 1 ' richest crops in years and is still engaged in her multifa
rious activities. Erelong foreign countries will be pounding
at the door of our commerce for American products.
In the meantime millions of American money will be
spent for American products brought to the attention of
American people by the push and publicity of American ad
vertisers. * * •
And mark you well this. When the business year, com
prising the next twelve months, has passed, one or a number
of American firms with faith in themselves, their product, and
the future, will stand out pre-eminent.
Was n’t it Jim Hill who said to the scaremongers. “The
mar. who sells the United States short is a dam fool”? We
can get ourselves—not into war, but into something just as bad
—wai conditions, if we “sell the United States short.” * *
Stanley Clague know what he was talking about when he
said this: “The very quickest way for us to sell ourselves
short is to stop advertising our confidence.”
Restrict advertising and you advertise’your lack of faith.
Start the snowball of physchological panic, thru lack of
confidence, and you will have an avalanche of poverty that
will rival the shrapnel-swept plains of Belgium.
Advertising is the advance agent of prosperity.
Lack of advertising at this time is the forerunner of
salesmen withdrawn, shut-down shops, frightened money,
factory melancholia.
Success has no foe but fear.
Gentrys of America, Go To It !
THE AUGUSTA HERALD, AUGUSTA, GA.
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f $11.75 |
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Milan n BnnBfi2BSEE«SS
THE TIME TO Bl)Y
IS WHEN THE OTHER
FELLOW HAS TO SELL
lam satisfied to split even now. I’ll
take exactly what I paid for my high grade
SUITS » OVERCOATS
But you have
ONLY TWO DAYS—
TOMORROW AND NEXT DAY
to profit by this unusual situation. January
first I am going back to my original prices of
$lO and sls, but until then
Any sls Suit or Overcoat in my house, Q| 1 7r
for which others are asking* S2O to S4O V ■ I■ ■ 0
Any $lO Suitor Overcoat in my house, 00 OC
for which others are asking sls to S2O 00.lJ
A. SILVER
1028 BROAD STREET
CLOTHIER HATTER HABERDASHER
TUESDAY, DECEMBER 29."