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PAGE TWO
THE FARMERS' FORUM
FARMING PROBLEMS OF TODAY
By I. C. McAULIFFE
If wtrybody In ih* world should sud
denly ptoji All their work And go to fa n
Sn«c on the plaim of h hundred yours Ago
they couldn't supply the j<r* acnt demand
for tijfT Imltural prodi*'-. Whore smprov
*d machinery la unknown arid modern
method■< are not pra< ’lced the people
are tut if naked and half *l.nrv#*4 today.
YH In aplte of all thla the cot lon field*
of th# Ho nth At thla season of the year
present# ih« mm* apper.i.w*. that they
d»d when th»» Decmroilop of Indepen
dence waa signed
Tha limifl alow and tedious prone*# of
hand pkklrtf la Indulg'd In hy thous
and* upon thouaanda all over »ha cotton
hell. The aamo old plck-aack and the
aam* old plan of weighing out In the
field. I *own In Georgia the old-time
white oak apllt F>iiek*t la vanishing and
the hitrlap spread la taking Its pin* •*.
Thla la due to the fact that the forest#
have been destroyed and tlie few original
tract* wtill standing liava been stripped
of all tha fins whlt«i oak.
Thla la the situation that confronts the
cotton turmor and he la now the tag«d
for' all tha worlds opplaltlon. From the
inland points of fCurope on throughout
all the world peopl* ar# trying to obtain
tha fleecy staph* »*. a lower prlr* Th*-
price that la paid In backaches and phy
steal exhaustion docs not cuts* Into the
bargain which tha dealers propose 10
make at the expanse of the farmer. Mo
matter If there are child labor laws over
the Month none of them cart be enforced
In cotton picking time Everybody that
pan be marshaled Into the field* must j
4ar»d thalr aid to tha Imperative work of j
|be country.
j It aecma that thla Is not right. It may
ha the cynical view of the man who ha*
lasted and tom bed the r< • lity of the elf j
nation from every standpoint of tha w<>rk
From Afar It may look different but
when the sweat of tha Urow la ehod
through a series of long summer days,
♦be uncertainty /if the production, and at
laaf tha unending task of picking come*
ground the aspect appear* In a different J
Ugh t. Everybody 1* mote or lea* prej
udiced whan they have to combat with !
the fearful raatitlcM of m struggle, but!
Surely none *an In more Justly so than
In# Southern farmer.
Nature has thrown a mantle around
tha cotton plant that seems to protect ;
It from the danger* of over-production ;
Tha stories that are *ent out concerning 1
euch theories are vague Imaginations of ,
n oorninerr-Inl world conjured up for th* j
purpose rtf extorting dollar* from the j
common run of men whs earn them tty I
honest toll out In the fields, estranged '
from the Intrlcs* lea of the commercial
world and unused to the artifices of the
ijkliplmnMt In trade.
THE POULTRY CORNER
SOME POULTRY DISEASES
AND THE REMEDIES
Oop Hound Arthur Rail, th* depart
ment authority, rt#»* rtt»#a thla *Um<tlt
»* fallow* Th»" orop aomrilMU'* hrconti
with faml and It# thin mua
oubtr w«ll» btHome «Hat#itd«*d himl par*
ttally |Mr«lyr.»fl an that thn nui
. not h# rnptird. or tli«> oprnlng Into th*
I lower fuiophaptia may hr <*o in a ologaad
[* with a foqthar, a #tn»w, or mutta olhar
auhatano which thr hint h.m * wallowed
'■ Thr « r<»|» la pi rally «tl»trn«h,| ntul thr
niHN nt f« r«1 1 * tathwr hard and linn
In l*otlt »*»*e* th* Ivmptnma air thr
aapir «t»i iraatmanl ahmild Im» conduct*
«k) on tha a.nna prthdplta For tCMt*
mmi pour on a fourth to oti«* half ounca
of malted lard It awrret Oil down tha
throat and ww*ull>ult»»a tha tontenta of
tha ofop with tha hand In am h « w.*> »*»
to tand to liraalt up tha moaa I‘nlfM
I tha imar.iaa te flatted the root an ta of
tha rrap will usually pa a* away In a
; saw houra . Fot 1* f* w day* faad should ,
*ha llmltad la quantity If tha forr*otn«
mat hod ta inalfartual and oprration ha
aomaa naor»aa*y, clip away tha listthara
► from a portion of tha rrop and with a
r %#ry sharp lintfa, lanoat, or »-a«or niaka
an fractal on about I I i tnohaa lona
through tha aaktn amt tha wall of thr
fff<P Than « irafully raitiovo tha con
tapta <tf tha crop with tha flngwr, tha
hahdia of a aptvm or aoma othar
rantan* ot*Jart and a.ah out tha crop
a tth warm watar V*** tha ftn*af, wall
Wllad, Into tha « - pt <«ua to »aa that
ir > la *•> obatru* tlon aw up tha wall
#f rrop ft *t and th "> tha - 1 aWt
|aln| whtta atilt llwan thraad Swing car#*
ful not to aaw tha two mamhraua* to
gathaf, and In a few daya tha wound
will h* haalad Faad altering tv on wtmlo
at aloft until tha wound heals, and do
not give an) watar lor tw«nt\ four
houra •
rdarrfraa Thla la oauaad by worn* |r
fttatlon of tha illtwitlvf lyilrm and may
Pa dua to tha quantity f tha frr.t tha
quaitn f tha head * drinking watar,
pr to climatic nidlt na to w* the
p»w' haa been aapoaad Theca la n gen
oral daproaalon. PPUghflSgt of plumage
and a loa» of appal He. and oanatb fra*
quant aipuialon of aoft, whitish, yellow
lah Of iraanlah oacramant. th- drop,
plnpa beoernin* nioi c liquid otit *o*v#ra
dftarrhao |a present When tha affect ton
ta at all partous tha aiorcm. .» may he*
noma willed with mm-ua or blood It i»
Import«nt that tha null ba nought owl
and f—loved hra that the btrda have
rom for table quartan and that tha) are
not exposed to draft, cold nr dampnaaa.
If tgj(< n oart> , dterrheo can olien t*e
cheeked by raiurlni the amount of i
animal ford and fndlni Ut§>>ly on dry
i Wh.it a pity it is that such must go
•i* year after year. Often, when the
farmer has disposed of his crop, and the
; product Is In the hands of the dealers.
| ihe situation change*. A careless battik
j for supremacy start#, and the result la
j that prices Hoar upward from the ordl
; nary level prevailing during the cotton
<**r.* on. Only n few of the resl farmers
. over profit by these advances, for nearly
Iways th' rop fjr sold before the pa
j rlod of high p?Pcs arrive.
For one, here is an advocate of a a 1»
S Isfartory price. Ten to twelve cents
j permit* of growing cotton profitably un
der present conditions, and the farmer*
who are forced to sal] below 10 caata
* will simply be robbed by spinners and
speculator*, and the money that la Juft*
jly thalr* will be diverted Into other,
| channels and eventually find It a way to
©that serf ion v, enriching other commu
nities, while dace 'la hy decade the cdt
ton belt goo* on without ns reward.
Hut. after all, the Mouth i* making Its
strides, and within a few years It seems
that supremacy will be established. The
unllmitlnr power and the gradually ac
ciimulnttng capital will make itaelf felt
throughout the world.
This matter of marketing the crops
bring* up new question* which ahould re
ceive consideration at the hands of the
faimers. The matter of hauling the crop
to market Is one of stupendous Impor
tance. and there is an endless task on
hand for fotir months. It means hard
work for the horses, and where tha roaus
nr# bud It menus that these, along with
j thaw» gons. will fare hard also. There
l is nothing more disagreeable than the
• vpoaure* one haa to undergo out on the
road In bud weather. When bad rodda
nr* added it make* a state of affairs
that l* almost inconceivable, and only
those who have undergone the trying
circumstances can ever appreciate tha
situation fully.
lisfek some eight or ten years ago I
knew a splendid gentleman who started
out to farm on the most approved plans.
Ho bought fine rattle, he had splendid
pasturage *nd an excellent plantation
Nearly everything seemed to favor him
In his work But for the first y*-*r he
had to buy his feed as well us hAul hla
products to market Tha first winter
aas passed, but with the second came
the trying period of wet weather that
always conns along about the last of
the haivest time.
lb* had his wagona all ranged In the
road and the long Journey tft market
was begun When roads are bad a half
distance almost twenty mile* had to
dogon miles seem a long way, but In this
be traveled Along toward evening the
wintry winds begun to blow, and as u4s+*t
feed eliminating thr nmlat manh. Give
table spool if til of nmat tollva) oil aa a
laxative to carry off any Irritating mat*
tcra that may bo In the Intestines . In
**'•«« caaaa give & to 10 dropa of lauda
num to each bird.
tlapaa— Gapes la rauaed by the piea
• nee of small worm* which are a ttn<3 ti
ed to the lining «>f the trachea or wind
pipe. where they cause much Irrltgtjon
and often death to young rhtekena
t Japes usually occur when the chicks
front two to alt weeks old. Heparate
the well from the atek birda and clean
the coop* pen*, feed and water dlahpa ,
by dlatnfei ting with a five par rent so
lution of carbolic arid bomethnea the ’
worms can be removed from the trurkew I
by Inaertlna the clislo«inut<*iit «\f the worm
feather while others will t»e etprllod
and some will be drawn out with the
l*v coughing or snessing. I'lacwf tbo
chicks on a piece of piper, so tb.«4 the
worms may be caught and burned.
Weealng <frostbite) If the comb at
wattles of f.'*l» becomes frosen, and It
I* discolored before It th»w*» out. spplv
*now or tuld water to remove the froet.
for this grnduel thawing wilt often save i
the bird s life Tneti apply vaeettna to
the s dee ted parts twice a day
Scaly I.eg* This Is caused by a mite
which burrows under the scale? of the
feet and shsnkft and It Is considered I
to be Infectious, but does not spread |
rapidly It Is noticed must frequently
In old fowls The s< ales can be removed i
hr stviktng the feet and shanks In warm I
*"V»P> water and by rubbing or brushing i
1 them off with a toothbrush or nailbrush
After the scales have been removed sp* I
1 ply sulphur ointment »>r equal parts If '
| melted lard «nd keroeene The frequent J
| application of keroeene has also been j
found effectual without the previous i
in
[ Chicken To* or Sors Head Thla la a |
contagious dtarase caused b> a fungus
I »nd tHiuts In chickens, turkeys, pigeon* ,
j *nd sometime# in geese It Is quits prev I
<1 nt and 'ery destructive among young!
ebb ks in the southern states. The dls*
eass «D|H#n as an eruption of jsellow
I t'-Mtulies about the beak, nostril#, eyes, j
•and other parts of the twad The»a nt%d-I
j ulee reach their full development In d\e
to ten days when they emit a Wfatery •
discharge Which Igter changes to a thick
yellowish matter As the dtsmase prog '
regies the birds grow thin and weak ano ;
death results In cases of epoctapeou* j
erv the nodules dry up snd form a 1
cnat which later >HikN s away Ths •
A LEB9ON LEARNED.
And I learned amid the darkness
By the spirit’s sight to see,
Learned that angei hosts were
ready
In my need to come to me.
Learned to welcome pain and
trials.
Wings to hear my soul above.
Learned to know that round
about me
Are the arras of ChanFeleaa
Love.
—lda L. Lewi*.
advanced the temperature dropped to
freezing. Before home was reached, on
the return trip, everybody along was
thoroughly frozen, so to speak.
That farmer laid down hla life r»n the
occasion. Within h week tic was In bed
and by tha corning of the spring time h"
wnm sleeping in a grave on the green
hillside That was only a price paid for I
bad roads. Only the life of a struggling
man, seeking to make two blades o* i
grass where only one grew before. A :
man who studied out the scientific points ;
but who neglected to think about the
reality of the conditions confronting him i
at the time This Is Just one of a thous |
and tale* that could be told about bad !
roads mean that a community Ih on the j
!e*a pulls put on to the faithful mules
and the consequent loss in stock. Good
roads mean that a community in on the
progressive shin of life and that there !
win be a noticeable advance made where ‘
ever such progrenHlve methods are ad
vocated and carried out. The communi
ty that Is burdened with rough roads at |
this season Is to be pitied. People who •
drag along In the name old rut without i
a knowledge of Just what good road < 1
mean never knew what they are missing 1
Folks who reside In aecltlona where el*- j
Kant roads are found wouldn’t go to the ;
bad roads if farms were given them un
less they knew that Improvements would :
readily t>a forthcoming.
When all the crops are off. take a day ;
looking around and nee what Improve- j
rnenta can be made In the road around i
home. A little work there will greatly
enhance the vs hie of the place and no
doubt will mean much to the appea r .inc«
of the place.
Folks are getting to where thev think
1 something else besides of a mere living
They want to sec the country go forwiixd
and they w;int to see other folks pleased
with progress being mad**. Tha •nan who j
doesn’t do his share Is In a poor wav
and wins but little commendation from
tha common run of tollers who keep oa
working while the idlers sit by and crit
icise. This Is the age of activity, and
the spirit of the times call for co-opera
tbn In every work where Individual v*el
fn» and public good Is involved.
Home and Farm.
DUST BOXES MUST BE
PROVIDED IN WINTER
If Brit Results Are To Be
Obtained Some Atten
tion Must Be
Given.
It Is necessary to provide dust boxen
for the fowrls during the winter months
If they are to he kept from lice.lf the
soil lu tho yards Is naturally dry and
porous, abundant opporf unit lea will be
had for (he dust buHu; during the warm
summer months, but during the late fall,
winter and early spring some artificial
provision must be made A comparative
ly small box will answer the purpose ‘f
I the attendant Is willing to give a little
attention to It each day. These l»ox* % s
! should be placed so that they will re
celve some sunshine on each bright day,
and be kept well tilled with loose earth.
' Hoad dust procured during the hot. dry
months from much traveled roads has .
no superior for this purpose. Probably ,
there Is no wav In which the poultry j
man can better combat the body-louse 1
than by providing dust boxes for his 1
fowls
If the hitds are kept In confinement |
do not feed too much trash lit the lots, 1
The accumulation of potato and appb
peels and other kitchen rufuse causes |
odors that are bv no means conductive of
good health of t
I parasite causing It penetrate* the skin
of a healthy Individual either through an
abrasion, through punctures caused bv
bites of lice, etc . or less fri «iuently
through the normal skin The disease
is most prevalent during warm, damp,
wrather and consquently inoet fatal
to lots hatched chicks
Tl>e folowing preventive measure"
should be employed: keep affected birds
from the premises keep toe houses clean
and dry and hatch five chickens early
i Meg birds may be treated by vpptyint
carbolic ointment of gl>cerlne containing
two per cent carbolic acid, to the affect
!ed parts twice a day The sores m*v
1 also be bathed with soap and water to
loqaefi th# crusts and subsequently
•p*>nged with s solution of copper sul
phate ton* half ounce to out qn¥ft of
j aster) When other treatments are uv
[availing, tincture of lodine may be spar*
( I ugly uaesl
limber Neck This disease as Ha name
indicates, is characterised by the limp
condition of the nerk the fowl prvctk •
| ally losing all control of the neck mus*
| cleg, so that the head reats on toe ground
This condition occurs m warm weather
•and is caused by the fowls eating d-
THE AUGUSTA HERALD
CONCENTRATES FOR FEEDING
By J. C. McAuliffc.
Cotton seed meat should ho in great
demand the coming season on ac
fount of the high prire of grain. It
wt-rms almost an impossibility to
think of r’estern rattle feeders using
75 cents corn for fattening eattle for
market, when cotton seed meal, one
of th“ best concentrates, can be pur
chased at anything like the present
price. This great product of the cot
ton belt now represents virtually all
■ the profit there Is In growing cotton
when the fleecy staple is selling at
j prices now ruling.
It seems that the whole country
should realize Just what it means to
have such a grt-„ food at hand and
if such value was attached to the
product as It justly merits there
'would.be a revolution in prices with
!in a couple of weeks. A western ex
change speaks of cotton seed meal in
i this connection, but does not give any
rriore Importance to it than to any oi!
meals, while as a matter of fact cot
ton seed meal is really the one great
food when It comes to cost and value.
However, even southern farmers
must come to appreciate this great
product for its feeding value. There
are hundreds of farmera in every sec
tion of the south who do not put a
real estimate of value on cotton seed
meal. It Is time that folk at home
were buying, or rather using their
own material and quit buying high
priced stuff from other sections. The
exchange In question, the Farmers'
Tribune, says:
Indications point to another year of
high grain prices. Corn is quoted at
78 cents a bushel on the Chicago
market as w„ are writing. For De
cember delivery the price of 65 cents,
and for May delivery 64 cents.
While the latter figures are specula
tive and may not be a true Index of
] prices during December and May,
there are no present indications that
i corn will be cheap. We do not pre
tend to be able to forecast the mar
ket either of corn or of beef, but we
wish to call attention to the fact that
the higher the prire of corn or other
| farm grains the cheaper, relatively,
er ( , the go-railed concentrated feed
ing stuffs, such as oil meal, gluten
, meal, cottonseed ineal. blood meal,
tankage, ete. These products do not
; fluctuate in market value nearly so
much as do the more common grains.
They do, of comae, lo a certain extent
i respond to corn and other grain
prices, but the difference in their
highest and lowest market valuations
ar ( , much less pronounced than are
| tho fluctuations In the value of corn,
! wheat, oats and barley, for instance.
| When corn Is 35 cents oil meal can
HENS THAT LAY IN WINTER.
THE PROFITABLE KIND
Thr farmer or poultry man, who
secures eggs from his hens during
thi' winter always comes out a win
ner and there are many ]K>ints that
should be considered alotiK this line
just at present. The Country Gen
-1 tleman rocs into the details of the
uuestlon In yuite an approved way
. and says :
"Pullets of the American varieties
I and other kindred kinds, hatched
[ prior to May 1, should begin to lay
| the latter part of November, provtd
Mir they have been well fed and cared
! for mi to the present time, and are
forced from now on to a complete
finish Smaller kinds, such as Left
horns, Mtnorcas and others of the
Mediterranean breed should lay by
the end of November providing they
were hatched prior to June 1. The re
sults will prove whether they have
been pn>|>« rl> grown for the punsise
or not. Kew pullets of any kind
hatched after June 1 will prove prof i
Itahle *rr producers during the win I
ter These hatrhed since June 1 had
belter bo kept to themselves and led
for rrowing Into strength and vigor]
rather than be housed with the laying
pullet* and fed as they should be for
eRR production.
From now till the winter begins,
those intended for winter egg produc
tlon should he fed all the rich tat
forming und muscle-producing food
the\ will cat. Make them grow
flesh snd feathers as fast as possible
for the sooner they have completed
tlielr growth and grown r. now coal
of fea'hers, the sooner will they b-
I tin to lay.
hielcct the poorest of all you have
Rivwn to >.*» to n mket for the buck
i-trr wlp i he calls. Ito not tiermil
I «tii cm to take the cream of your
tVsk swiii. nold on to these tor von
own winter selection. The poorest
1 ;ha- von have are ot the least value
jio von vet they should be of epn 1
- alne or market poultry. The htick
II , ui pi the verv be d you
eonus’.rd f|e«h In which a r toln ain*, has
,; ‘i ,i This po!*«n censes partial
I .lysis of lh» birds Maggots eaten
t'V fAtv '** .ta not (hf vltseos** sxoapt
tt th-jr conu-ln * * poison th«*y have ob
l«.un»4 fnvm »t - 4t-c*y\ns flesh.
The »«•"? nnfl most rffei-ttve tnammt
- of « Mirse. never to leave dead fowl"
1 .-r other Holnuili ground, but to N»ry or
| a ! • ' ':ifui of cus’or ull u» aont<Umc«
effective. i
Conducted By
J . C. McAULIFFE
( usually be bought at $27 to S2B per
; ton, while when corn is 70 centß a
i bushel oil meal may nearly alwavs be
purchased at from S3O to $32 per ton.
i The reason why prices of concen
| trates do not fluctuate to the extent
observed in the case of corn is be
i cause th e feeding value of the former
Is not so well understood by farmers
and feeders. The feeder ceases to
buy concentrates when the pric e goes
beyond a certain point, which is not
always true > n the case of corn. The
j great majority of cattle feeders who
use concentrates at all do not feed
to exceed one and one-half pounds of
oil meal a day, or its equivalent In
other similar by-products to steers on
full feed, while but a very few feed
to exceed three pounds per head per
; day.
The great majority of cattle feed
ers throughout th e corn belt do not
make use of concentrates at all ex
i cept during a few weeks of the finish
ing period. And this is a mistake as
corn alone .is not profitable fatten
ing grain, especially when the rough
age consists of (timothy or wild hay,
corn stalks or fodder corn. That this
is true has been demonstrated many
times hy our experiment stations
and needs no further proof. Not only
have our experiment stations shown
this by carefully conducted feeding
trials, but many of the most success
ful feeders hav e also convinced them
selves of this fact and are gradually
| becoming larger consumers of these
, products.
THE DOG TAX IN WESTERN KY-
A report from Paducah, Ky., states
I five hundred dogs In McCracken coun
ty have been returned for taxation
I this year, and as not a single sheep
1 claim has ever been filed againßt the
i fund, the county achool will receive
| the dollar a bead tax receipts. This
, Is the first time dogs have been as
scssion in tho county. More dogs are
assessed by the city of Paducah
than are assessed in the whole
county.
1 I
The Adventures of Charles Edward.
j Harrison Rhodes, the author of
, "The Adventures of Charles Edward”
has returned from abroad to assist
in the production of his play, “A Gen
tleman from Mississippi,” under the
management of William A. Brady,
| with Thomas A. Wise as the star. Jt
is not impossible that. "The Adven
tures of Charles Edward,' which b.ts
I been as popular ir. England as it. has
| in this country, may also be drama
j tized.
FOR PROFIT
AND PLEASURE
have if he can possibly get them, but
remember that holding first for breed
ing purposes of the best you produce
leads to success in Ihe business.
There is no reasonable excuse for
feeding surplus cockerels beyond the
period when they are sufficiently well
grown to sell to market. Select ns
many of the best cockerels as you
will need for your own use and to sell
for producers. Send all the rest to
I market as quickly as they have grown
to a sufficient size. Remember grain
is scarce and high, and • the more
they eat the less profitable will then
growing prove to be. Dispose of sur
plus cockerels always each year as
soon as they can he sold.
The question of keeping the old
hens should he considered. Healthy,
vigorous hens In their second year
should produce 7, r > per cent, as many
eggs as they did the first. Those
that were not profitable as pullets
will be quite unprofitable as two
year-old hens. Those that were profit
able as pullets should be kept ns
two-year-old hens, from the fact that
they will produce more than enough
eggs to pay their keep, and eggs for
hatching from two-year-old hens tha
are fine egg producers are the best.
These hi ns should he selected from
the far: that they have been great
egg producers themselves. All the
r. st of the yearling hi ns should he
sold to market before they begin to
moult, or else retained until they have
finished Ihetr moult. This, of course,
adds h useless cost to the carcass be
cause the -arrass will aeldom bring
more after the moult than it would
have brough* prior to It.
Moulting continues for an irregtt
lar pe-iod; lime fowls complete their
moult in thirty days: others continue
(mm 70 to i*n days Those that finish
in the shorter period are usually the
best egg producer* the coming win
ter: those that continue the longer
period have Irs- one-fourth of the
year, and usually lose another mon’h
before thev begin to lay.
The method* that have been re
commended for hastening the moult
have proved In most Instance* quit,
unsatisfactory. The best method Is
proper care and attention, with plentv
of got d. wholesome food, the weed
; lug out of undesirable stork, and re
taining only those which have the
rtreng’h and vigor to respond reaj-
II to nature's law ani reasonable
trea in at.
Clearing House Certificates
In removing the cases o' unused Certificates from the cellar of
the Georgia Railroad Bank today, quite a number of the Certifi
cates were lost; many being found on the streets afterwards.
This notice is given the public to warn them against
these Certificates from anyone, as all ninety-seven dollars oj
those issued last year have been redeemed,
Augusta Clearing House Association
By RUFUS H. BROWN. Manager.
September 8, 1908.
• . i
• Are You Sowing Your Publicity
‘Wild Oats?” :
. Do you advertise on the “hit or miss” plan? Has tha ,
whole matter of publicity seemed to you a complicated “guess?” i
And have you been content to "guess wrong” a good deal of the
time? Have you figured the thing out as one of life’s lotteries
—in which, if "luck” is with you, an occasional prize may be
• drawn; but in which, most of the time, "blanks” are to be your J
portion.? 1
Do you "try" about every sort of plausible "advertising”
plan or scheme that is presented to you—tie up your appropria
• tion to dead walls and bill-boards and "dodgers" and “novelties" !
and the various Hinds of fo-de rol that look as though there “might
be something in tt?
Well, there are a great many ways in which to “adver-
I tise" There are a great many ways in which to “to spend an <
advertising appropriation” without “advertising,” too! If you '
have “sown your wild oats’’ as an advertiser, “settle down” and
confine yourself, for a time, to “newspaper publicity”—and com
mence to make some money—to get some returns from your In- <
J vestment. It can be done —in that way. A very wise man once *
wrote—and the thought ought to be worth a lot of money to
you— * 1
, “THAT MAN IMPROPERLY BLAMES THE SEA WHO IS A <
SECOND TIME WRECKED.” *
And, it would seem, that advertiser improperly anathema- ■
tizos his “luck" who continues to “sow wild oats” In an adver
• tising way! J
, IF YOU WANT RESULTS,
j TRY HERALD ADS. AWHILE. j
George E. Payne & Co.,
1106 Broad Street.
Wishes to announce to his friends and former
patrons that he has established a soft drink, cigar
and tobacco store next door below his old stand,
and he solicits their patronage.
Hope’s Big Navy
People who are not without either optimism or imagination
like to “think in pictures”—to paint, in fantastic shapes, the
hopes, the fears, the apprehensions of life.
Mankind has long been accustomed to construct “MENTAL
SHIPS” —to think of a cherished plan or hope as, “When my
ship comes in!” The man or woman of buoyant temperament
has “mental ships" sailing in all seas—and some of them are
"coming in” every few days!
If your “ships" are sailing according to the “PUBLICITY
CHARTS'’ a good many more of them will “come in" on time
and with BIGGER CARGOES.
If most of your “ships” have found their ways to "Davy
.Tone’s Locker," or to the graveyard of the seas, you may be
gin the building of an entire NEW NAVY OF HOPE bv be
coming a close reader —a student—of the advertisements.
IN TODAY'S ADVERTISEMENTS—so full of “chances," “op
portunities”—you may find some “ships’' whose whole cargoes
are consigned to you: and other “ships” ready and waiting to
set out on long or short voyage* freighted with your hopes and
prospects.
You Mav Choose For Yourself
EITHER
“Hard Times” or “Good Times”
FOR IT HAS COME TO BE A PERSONAL PROB
LEM WITH EACH BUSINESS MAN.
The “hard times” are over, generally speaking.
They are not over for those people who are content to have
them rontinue.
With the advent of Fall activities In business will com* to
each merchant, to each man who is conducting a business, the oppor
tunity to say a long good bye to “hard times,” or to cling to them
a little longer.
It Is to he, largely, s test of courage—the making of thla
choice. A test of advertising courage—mainly.
The stronger business men will choose good time* as a mat
ter of course—and will proceed to make the choice effective by a
campaign of res! advertising. There will be better bigger more" ef
fective advertising done this Fall than ever before. ’ v
Th* afraid-merchant will wonder “where the money is coming
from to pa;, the bills " He will. In some rases, decide that hi
must not “take the risk " That will be HIS DBOSION FOR "HARD
TIMES’’ In preference to "good times," so far as he, personally,
is concerned.
Prosperity Is now a personal Question. Your* l« a per. _
•onal question with you. This It both true and important. '
Use THE HERALD For Results in Augusta.
SUNDAY, SEPT. 20