Newspaper Page Text
I BAHTOR-HERALD. ATHBWB, GEORGIA
; SUNDAY. JUNE
Classified Adverdsements
I FOR RENT — 4-ROOM UP8TAIR8
apartment, private bath, sink in
kitchen fcn<J heater In • bath froom,
.Good location. Phone jRtt-Jj, J12p
the
MID BATES
2 Cento a Word 'V
Minimum Charge of 40 Cents
Insertions. Seven times tor
price of fivo insertions.
All tflscontlnusncee MUST 6
msde In peraon at The Ban
ner-Herald Office or by letter.
Telephone dlscontlnuancee are
NOT valid.
WANT AD
PHONE
BANNER-HERALD WANT
AD8 OIT/R68ULTS
75
75
FOR SALE
WANTED—WE WANT THE RIGHT!
introduce FOR SALE—ONE BUSHEL CANE
Seed. Apply Banner-Herald Office.
voman in every puu
■ gorgeous Hybrid Tea and other
e*. old fanhfonts' flowers, climb'
vines, flowering shrubs and
es. There is In each community
tactful woman of wide urquain
ice, favorably known, who car
make a great success of this under
taking. If we are tnlkfng to you,
write us today. First National Nurs
eries. Rochester. N. V. J10p
Lost and Found
FOSKD—CHiAItETTi; CASK. Owner
•4B get same by describing
paying fur this ad. Call 43.1.
j COUNTY 8 A L E tf MANAGERS
wanted for C-E-JC Automatic Head
light for Fords. Takes danger out of
night driving; light turns with wheel
and is always on the road; easy to
sell; retails $7.50; Installed In thirty
minutes. Most useful accessory on
market; 'liberal commission;
Ive territory; can build fin<
FOR EXCHANGE—G6 ACRE FARM
on Mitchell's Bridge Road for city
real estate, Frank A. Lipscomb,
Athens, Georgia. J12c
FOR RALE—Pure bred Rhode Island
Barred Rgpk White Leghorn chick
ens. Call 587. M. C. ArraeJ. J13c.
FOR SALE—Ford Roadster, Ford
cut down. €40 Hudson. Overland 90.
Good condition, cheap. See Armel’s
Garage. Phone 587. J13c.
[itl&n—AI
-AUTO TAG NO. 34-843 ON
Jdffprson Road. Owner can have
onrrjg, by paying for this ad. Address
J. JA’ Richardson, Athens, Go., Route
No. %L JlOp
L« .f*-BUNCH OF KEYS WITH
name plate, "Henry Smith, Geor-
giaif^Iotel.'* Finder please return
aml^rccelve reward. J12c
^WANTED—HELP
VAMPED—STENOC.Ra4i I Elt W
experience. Address Ijox 434, a
ing j6t|K-rience and salary
ITH
stftt-
WANTED — Fifty labor-
on the Danielsville
Road. $1.50 per day for
niqe hours. Nothing held
back. Pay every Saturday
at moon. Free transporta
tion. See Mr. Goodson on
•usihci
Wrl
WANTED—A LONO ESTABLISIIEI
firm manufacturing molasses mixed
feeds with established trade In ter
ritory desires the services of livo,
energetic salesmen to liandfo their
products, either as a complete or side
line on a commission basis. An ex
cellent side line for flour salesmen
Full co-oj»eratlon given and exclusive
rritory allowed. Satisfactory ref-
ences are requisite. All communi
cations confidential. State territory
ered. Geo. B. Matthews ft Rons,
New Orleans, La. Jibe
PLANING MILL FOR SAEE—ONE
B Woods fast food- planer com
plete with heads, belts, grinder, blow
system, double end trimmer, edger,
n-*75 H. P. Ames engine, two boilers,
for partniuiars. jelectric light plant, shafting and pul
leys complete. All in first class
shape. ^Uan In* bought at a bargain.
White ft Hamilton Lumber Co.,
Craw fordville, (in.
Baseball Results
NEW YORK COTTON
NEW YORK.—The cotton ’ market
was qujet during today's early trad
ing, the chief reature being further
switching of snori commitments from
July to new crop months. There
was scattered commission house and
Southern selling promoted by a fairly
satisfactory weather map. but the
relatively steady ruling of July was
n sustaining Influence. The opening
was easy at an advance of one .point
price will drop to £81.00 and so on
until sold. It i> needless to gay
that some one is going to get a plane" whi?h unt ‘l thJ I
bargain as the price has already gy
been reduced to a ' considerable
amount below regular. It is a uni
que sale and is attracting a great
deal of attention,
CIPS’ PLANE FORCED DOWN
i ATLANTIC CITY, N. J—W. M.
| Sweet and Charles Kingston, both
said to be connected with the New
! York police department were
; forced to land their seaplane in the
t ocean, off Beach Haven, when a
j?eak was discovered in the gaso-
The Boy Scout snow have their the distinction of being ‘‘Roll-of- j ^The^mcn told federal coast-
Neither was injured,
to remain at IJeapn \
l 3 ^Paired,
... , The men told federal coast*
July, but generally 12 to 16 points’cyes turned toward Mountain City, Honor - m : Attend^ncu - i.uoy-. {guards at the Little E^g Harbor
lower, and the later months soon re- one of the most attractive places that is. having 75- per cent or more Station that they were flying fronti
■ov-i in North Georgia, whete tney are of their registered Scouts present \ N or f 0 ik to New York when the ac-
erlng and trade buying. The rains 1 planning to spend from one week on Rally Day.
In Texas were considered beneficial j to six weeks on camp; for that is j
and except for Oklahoma, tho precip- the camp site selected for the j TROOP NO. 2
itation elsewhere wan light and scat-1 Scout troops of Northeast Georgia I Troop No. 2 met Friday night
terlng. ; Council. with twelve members present. The
POR BALE-—PoIlTO RICO POTATO
plants, *1.25 per M. Jn JO M. J.
.«(» por M. Agents wanted. Dr.
Itamhert, Denton. Ga. J
FOP. SALE—CHAMPION , MIDWAY
Spiral gear blower and funia -e. for
blncksmithing tv tr.atliine shop. Bar
gain $14. Athena Cycle Co. JlOc
Wanted
WANTED—THE CHEATHAM Dining
om. former home of Dr. I. if
Goss, servos three meal* dally. Good
things to eat. Dinner 40c. Come and
try It. 297 W. Hancock Ave., PI
1339.
thfcjob.
jlOc
MBjg WOMEN, SALARY *75 FDt.t,
GUUl- $1.50 an hour sjiare time,
««hlpg the genuine guaranteed hos-
loryuaUrect to wearer, beautiful lino.
International' Mills, Norristown, Pn.
•*. JlOp
AGMMTS — DISTRICT MANAGERS.
•Tjjbft weekly selling guaranteed
silk £ hosiery to consumers. Excep
tionai. offer District Managers. Fifth
AvrttUo Hosiery, Box 28, Station O,
NevV-Y ork. JlOp
?iEifcr
it OVER 18 WILLING to travel,
i secret Investigations. Reports.
HalitfV and expenses. Experience un-
ncc&ary. Writo J. Ganor, l^rmer
Oov$» Dcteqtlve, 8t. Louis. JlOp
WANTED — TWO Furnished Roomii
and kitchenette suitable for light
housekeeping. Address "A. M.,’’ care
Banner-Heraid. Jl^c
WANTED—Position
WANTED—Position as governs**, «*r
primary grade pupils to coach dur
ing summer months. Normal grad
uate, 6 years experience In prlmary
grades, I years teacher and supervisor
of Normal Art. Box 65, Winterv"**
J13p.
COLORED MEN WANTED to qualify
f«* sleeping car and train porters.
KwNnce unnecessary. Transporta-
hed. Write T. McCaffrey,
i. St. «Loule. JlOp
MAKB
$25 WEEKLY AT HOME,
furnishing names and addresses.
Experience unnecessary. .Particular*
free! United Mailing Co., St. Louis.
* JlOp
MONEY AT HOME DURING
ea8!T
jspars time painflng lump shades,
piling tops far us. No' canvassing.
Rang and interesting worl% Experi
ence unnecessary. Nileart Company,
2311, Fort Wayne, Indiana. Jtup
RAILROAD
SCHEDULES
SEABOARD AIR LINK RV.
Northbound Southbound
t:sTa AtlanU-Monroa local «:1B p
2:49 p Atl.-Birmingham-Mem. 8:26 p
2:49 p Norfolk.RIch.-N, Y. S;t0 p
7.'55 p Atl.-Abbeville local 7:20 a
11:24 p AtL-Birmingham 8:21 a
11:24 p Norfolk-Washington 6:29 a
11:24 p Wnmlngton-N. T. 8:29 a
•EORtIA RAILROAD
12:18 Pn
Depart
8:20
2:29 pm
CENTRAL OF KRORQIA RY.
W. O. Bolton, Agent, Phon# 1*41
Central of Georgia Station j
Depart for Maooa 7:30 a. m.
. 4:49 d. m.
Arrive from Maeon 12:10 p! m.
8:28 p. m.
For further Information phone
2. Y. Brute, a A., 840.
RAILWAY
Leave Ataene Arrive
f :4I A. 1L* M:28 P. M.
20:46 A. 1LM ••10:10 A. M.
• Dally, ee Dally Except Sunday.
“ SOUTHERN RAILWAY
Effective Sunday, April 20, 1822.
No* f leaves Athens 7:48 a. m., ar
rive^ Lula 8:28 a. m.
No. f leaves Athene 4:18 p. aa, ar
rives Lula 6:46 p. ra.
No. T leaves Lula 1:98 p. m., arrives
Athene 8:30 p. m.
No. 6 leaves Lula 18:18 a. m.* ar-
nvsa Athens 11:49 a. m.’
Q. H. MILLER. C. A.. Athena Ga.
Telenbon* R1
WANTED — CAN ACCOMMODATE
three business men or Indies f«»r
room and board. Plume 918-J, Mrs,
Clements, 153 W. JluiWock. JlOc
WANTED — TO EXCHANGE GOOD
horse for Holstein bull or steer,
young or old. Southern Cotton Oil
Co., Phone 27. J12c
For Rent—Rooms
FOB KENT—AT ONCE, FOVP r
house, with b»th. n«n» Norm,!
He hoot. W. T. Florsnc*. Phoe,
1754-W. Jl'o
YELLOW MULE HEADED COW
taken up by Era. K. L, McCun, at
111 Poplar «treet.. Owner-can have
earns by identifying. ‘ JIL’
FOB BENT—UPSTAIRS Apartment
all convenience,. W. H. Bensjon, 153
Prince. J***
ATHENS
BUSINESS COLLEGE
Bookkeeplhg, Shorthand and
Typawrltlng
Sayo BO per cent of expenata by
attendlnc thla aohool. The grad-
uatoa of the Athena Bualneaa
College alwaya get the beet po-
altlon. Exery OraduaUd am-
ployed. Write tor Information
today.
Box 643, Athana, Qa.
BETTEH
SHOE BEPAIBINO
HOFMEISTER 8H0E 8HOP
phone Your Order
1186
We call P»r and Dallyar.
Guard Your Heallh
PREVCNffyEToTlilEN
Ki, (ID It
FOR HAUK— UY OWNER, MODERN
8-room bungalow. Tornui. Apply
**Wi" cars Itanncr-lloruld. JUk.*
Mar.
Mnv
July
FOR SALK—LARGE Modern Home,
Tsven be^l rooiqs, three bath?,
nleeplng ixirch, steam heat, double
garage. Locatud in excellent part t.t
luwn. Good teriim, Several oinull
farms and many pieces of city prop
erty. limn* eboleo building lota for
uale. Guaranty Trust Corp. Phone
71C. R« S. Freeman. y J12c
FOlT SALE— FORD TOURING CAR
and camping outfit. 464 W. Dough
erty Street. J10p
FOR RALE—'WOOD. TRIMMINGS
from lumber, will deliver In Athens
in earn on \ Ga. Railroad track for
$2.50 per cord. J. A. Coffee,
Standard Oil Street. Athens. Ga. Jlfp
After selling off to 27.35 for July
and 23.93 for October, the market
rallied with July selling up to 27.85
and October to 24.45 on rumors of
hellish private May consumption fig
ures. The close wan very steady at
net advance,; i.f 15 to 32 pointo.
NEW YORK STOCK!)
NEW YORK COTTON
The following were tho ruling
prices In the exchange today:
Tone, steady; middling, 20.10 cents;
quiet. '
cident happened to their machine.
Good Car £t>r a $r,o? '
We have K. Try iMort
4 If I, ,B e«ciptlcnir 0 ff„.
ConoIIy Motor Co.
'fs»n;:::sB
22.77 22.77 22.77
27.75 27.85 27.35 27.78 27.02
24.05 24.45 23.93 24.40 24.15
23.35 23.77 23.35 23.72 23.50
chance. Easy terms. H. R.‘ Short,
Morton Ave., Phene 1024. JlOp
LOOK IT OVER TODAY—Beautiful
five room and bath bungalow. Just ^
being finished. You get the first fear that the western rains might IAffgfefeint» «nd the'fulTtacfcfn^of - - -
extend Into the eastern belt ever hi* troop committee, is destined ♦,.! handsome 100 piece set of Import-
Sunday, enured a bulge to leveln -“ .have n very efficient orjraiifattinn Japanese Hand Painted China-
to-35 points higher than the final j '* '.ware was displayed in the window.
prices df yesterday, July trading •*?. J (The regular price of this set is
to 27.98 and October to 23.85. Th«. Troop No. 3. Elberton. won th n $100. Just as an advertisement It
close was 24 to 30 poind ttet higher 'dst.inrtion of heinr the “Roll-of- is being oflereu at u puce to uc
on the day. with July at a rango „r */ >nor “’ i n'Pi , ogress-Troop,“ with named by the purchaser. On June
27.94 to 27.96 and Octobes at a range rroo P No. 1, Gainesville, n clone 1st *■ a starter a special price of
of 23.80 to 22.85. ' ;ne<^nn. $00 was made on the sot and a re*
NBW Orleans COTTON '■ • rnop No. 11, Athens, had 100 ' rfu( *f^ on of $t.00 is being made
The following were the ruling !T*J. rent 0 ‘_ ft s members present on ®very day and will continue until a
nrira. In th,. exchange today: ! “ y ’- 5’ f n ? Iac ) t0 ' 1 n "'v “teps in and buy« tho
:Ten,, steady; mlddllm;. « «»"*•’! TwSj J wnP ol bcin 8 .» “Stnr. at tho price prevailing
■•o-Aw Ar ^I 0, ?: i that day. The price yesterday was
I Quite a number of troops won $®L0O. The price Monday will be
■2.00. If not sold Monday the
FOR SALE—PORTO RICAN SWEET
Potato Plants. $1.00 per thousand.
, M. Longenecker, Nlcholeon, Ga.,
Route No. 2." Jl2p
FOR SALK—BEAUTIFUL NEW two
etory residence, 6-room* and bath,
alt convenience*, very desirable loca
tlon. Price $6,800. which io a bar
gain. Only $1,900 cash payment
Term* on balance. Address M 0. H.”
c&ro Banner-Herald. JlOp
FLY SCREENS WtLL NOT KEEP
out gnatn and mosqaRoen unless
made of 16 mesh wire. That Is the
kind of wire I use. 8ee me for
eereens. C. II. Hartman, Broad and
Foundry Streets. PhoiiW 1166. JlOp
Miscellaneous
REAL ESTATE LOANS — 6 PER
cent Money. Bankers Reserve Sys
tem 6 per cent loans are made on
city or farm property to buy. build,
Improve, or poy indebtedness. Bank
era Reserve Deposit Company, Keith
^lg., Cincinnati. Ohio. JlOc
NOTICE
I wllf begin my summer school
Monday. Juno It, 1923. No deduc
lions for absence.
JlOp. a P. ORR.
GALLSTONE, LIVER. CONSTIPA
TION. HTOMACU complications. A
specialist's booklet and advice to all
sufferers free.. Address D. Hunter,
207 Main St., Utile Rock, Ark. JlOp
Matrimonial
WEALTHY. PRETTY. Alf«llon«t,
girl would marry. Writ, ,nclo,lng
envelope. Dorln Dawn. South Euclid.
Ohio. !•»»
SQIVBYDMMISTS immHISf
TRUSTEE'S SALE
By virtue n» order pained by Hon
orable Howell Cobb. Refine In Bank
ruptcy. I will sell nt' the office uf th.
Referee on the Hth 'day of dun,,
1J23, at It o'clock A M. the follow
ing dewrlbed prulierty:
A certain lot of land, with tlw Im
provements there .o, on th# North
elde of the Boulevard, bnown oa lelU
J. < and C of Section 4 of th* Ixnda
of the Athene Park fc Improvement
Company, eald property being known
I ao No. 1M Boulevard and being th,
property occupied by A. D. Atklason,
bankrupt.
Said property wltt be acid a, the
property o4 the uelate of A. D, At
klneon, bankrupt. Terms of mtla
canh. Att bids subject to contirnu
tlon.
O. J. TOLNA9.
Trustee A. D. Atkinson, Bankrupt.
June I,-!le-
NEW ORLEANS COTTON
NEW ORLEANS. — A favorable
orinlon of w*«k-end reviews of the
general businesn of the country
enured advances of 4 to 11 points in
the early trading In cotton today, but
rains In Texas, considered to lie
highly beneficial to the crop, result-
In selling which, before the first
hour was over, carried prices 7 to 23
points under the close of yesterday.
July rose to 27.79 and fell back to
27.45. October rose to 23.60 and fell
back to 23.30.
At the lowest of the day prices
were 10 to 23 points dpwn, net. Late
In the session it was rumored that s>.
private bureau was out with an esti
mate of 614,000 bales as the con
sumption of cotton by America
Quite a number of Scouts have meeting was opened by the Lord 1
made their deposits and will bz Prayer. Many games were played
ready t<* start for camp as soon “nu songs were sung. Scout D. D.
the time is definitely announced Pousse an Jack Dale will lead
for their division to go. . the meeting next time and have a
The troops of Gainesville and fine program worked out such that
Now Hollavd will most likely be it will make the meeting u fea-»
the first group, taking June 15 or ture. Thh meetlrig is to be held in j
20 to June 30. Elberton, Commerce, the out-of-doors next time and a
Jefferson and Carlton are expected hotdog roast will celebrate the oc* {
to compose the second groun, tak- casion. Another new member came j
Ing July 1-15. Athens. Winder, in Friday night making the total
Princeton and Winterville may be number of eighteen registered
counted on tc be on camp July members. Scout Jamq£ Dean join-
15-30. ed and Sidney Goldman paid his
, Seventy-five Scouts and S-out camp lees this making a total of
. p.90 23.40 22.87 23.25 23.03 , officials are expected in each sop- ten boys from our troop who have
.. 22.86 *3.26 22.34 23.25 23.00 nr ate group, thus making two signed up for camp. Scoutmaster
hundred or more to attend camp Kay is very much enthused over
this year. ^ the interest taken by the members.
Anv Scout who is prepaerd to The meeting hall has been cleaned
remain longer on camp than his to a finish and painted up. This
troop, and so desires, may remain helps to create interest among the
there under other leaders "than his hoys* All boys who were not pren
own, with the permission of his ent Friday night be sure to meet
parents and the officials in charge. in front °* tfte Electric Building
Mountain City is fine place for ncx t Friday night at G:?'» it you
a camp. It has a beautiful lake, ‘Wint to get on the hotdog ro «st.
fn/i pmv>g* of water direct;
from the mountains that surround
the city. Any Scout will enjoy
his stay there.
An nmnle sunnlv of f>nod tents,
as well as jn dining hall, kitchen, s
and storage room, will he provH-
ed by the ratppfn? committee that
now looking after the needs of i
the camp.
Plenty of Money to Lend on Rc.il Estate
Commission 3 par cent, over $l,ob0;
10 per cent up to $1,000.
' HUBERT M. RYLEE
Law offices Phone 1676.
406 Holman Bldg. Atheni, aw> r{ i, I
GETS 01 DOill
Cadillac and Hudson Cars For Hire
EPPS GARAGE
A
392 Washington Street
Absolutely Dependable
Phone 4971
A now Iran-, „ a , 5m ^ u nr . Unique Method of Selling
gnnjxed rt .Jefferson, ami is Set of Imported China-
ready showing signs of rapid
°rowth. THe Scout leaders of the
* j troop are deeply In earnest and
ware.
mill:? during May. agolnrt 577,000 du-j w ,*fj be n( j t jj p j r e ff or ta | n «l. . i yV great dc^l of interest is being
ting April and 495.00ft during May "f,forest of the bovs. Col O W shawn in the Chinaware window
laat year. This, coupled witli tho. ( Westmoreland, with his four nhl« < *h*P , - a y at the stork of Scott Hard
$ear that the western raJm might ft S8igf« n t» and the full harHni nf " On .Tune 1st
Jan.
Mar.
July
Oct.
1
Open High Low Cl »ro <’l >no }
22.73 23.04 22.70 23.01 22.10
22.70 23.04 22.05 22.95 22.70
27.73 27.98 27.45 27.91 22.6H
23.60 23.86 23.30 23.80 23.60
23.04 23.30 23.83 23.27 23.00
DIXIE LAKE
Athens’ Newest and Most
Up-to-Date Swimming Pool
Take a Dip
Today in Its Cooi and
Refreshing Waters. T, ,
lUII ICI^ This Afternoon
IVBU9IV- 4:30 to 6:30
By WHITEHALL BAND
DIXIE LAKE
Whitehall Road—One Mile from Town
LIBERTY BONDS
YORK.—Govetnnjent
NEW
doted:
3 Me
First 4 1-4*
Second 4 1-4*
Third 4 1-4*
Fourth 4 1-4* .. .. ..
U. 8. Treasury 4 l-4a
bonds
101.4
08.13
98.14
98.24
98.17
99.26
CHICAGO QUOTATIONS
The following were the ruling
prices In the exchange today:
Prov.
Open High Low Close Close
WHEAT- %
July . .. Ill 111% 110% 111% 110
Sept. . . 109% 110 109 109% 108%
Dm. . . lit 1MM 11114 111% HI*
CORN- \
July ... II MW >1 81H *114/
Rent. . . 7*14 78U 77H 77% 77*
Dec. . 4714 4714 ‘7 c6 »
OAT8-
4254 4154 47 4751 4754
1154 7*51 3*54 7*54 3*54
7*54 4454 7554 44 4054
July . ..
Sept. , .
Dee. . ..
LARD-
Juljr .. .
Sept, r .
RIBS—
July . ••
Sept. . .
11.25 11.30 11.22 11.22 11.27
11.62 11.55 11.43 11.43 11.62,
PURE AND SPARKLING
- NATURE’S BEST REMEDY
»o other water ha* the wonderful Uete, the Invigorating feel
ing that It leave* after each gloxt full—It’e delightful, yee It'a—
LINTON SPRINGS .WATER
Drink it All Year 'Round—Out EepecUlly ito Baring and Sum
mer—PHONE 95
/
Linton Springs .Water Company ' .
Office Broad Street
New Orchestra Is
Feature At Georgian
mqveu of the management tn Im
proving and adding to the oervlee
of the Georgian Hotel, the Geor
gian', Sunday dinner will be fea
tured by the lalttal appearance of
I Its new orchextra under direction
Igf Profee toe Auot In Wight, 0. Bon.
ton.
The pereonnei of the orcbeetre le
a, follow,: Director, Prof. Wight:
planiel, re. John Blrchmor, (niece
of late Prof.' John , B. Vaughn);
ltr. Cert Ktdom, eonwtlet; Mr.
Anson Eldon, trombone, and Mr.
James Aaron. claroneL
The Georgian HoteTa
jroome are femoue foe thr excel'
Kler. I
Conolly Motor Co. I
1mm
price. Liberal Terms.
Advertised Goods Reach*You
Without Lost Motion
A big part of the cost of living today may be charged to lost mo
tion, to slow, slipshod distribution of goods, and to old-style,
66-?HOiV£-(j6
Taxi Seryice '
Day and Night
■
nerved, and n special l
i
_ table d'hote dinner at tl will be
* this ev.nlnr
YellowCabCo.
’PHONE 6G
Office
GEORGIAN HOTEL
wasteful selling methods.
For example, every year tons of
fruits and vegetables rot on the ground,
because it doesn’t pay to pick them.
Discouraged growers plant less the
next seasort, and the supply of food is
reduced. Meanwhile, consumers in the
cities near by grumble over high
prices. Demand and supply are not
brought together.
Contract 'this with the handling of
oranges.. $1,000000 a year is spent for
advertising by the co-operative asso
ciation of the California Fruit Grow
ers. A large sum; yet it is only about
one-fifth of a cent per dozen—one-six
tieth of a cent for each orange sold.
And this advertising has kept down
the cost of oranges. To quote an offi
cial of the Exchange:
“The cost of selling oranges and
lemons through the California Fruit-
m
■ rjU'id
Growers’ Exchange is lowcf- today, t
than it was ten years agb.
A p. t vi
“In tfhe twelve years since, the first
campaign was launched the consump
tion of Californian oranges has dou
bled. The American consumer has bbe hL
taught by co-operative advertising to-
eat nearly twice as many oranges as
be** 8 - i,.,Vui
“Had the orange'industry remained
on the old basis, there would have J
no profit in growing oranges,
acreage would not have been pis
Old .orchards would* most surely have^
been uprooted and other crops plant
ed.’?
plant-:
9il
Advertising properly done, saves
money-for the consumer and makes
money for the producer by driving Jilt
wasteful methods, increasing volume
and cutting down the costs of selling
and distribution.
Published by The Banner-Herald in co-operation with
The American Association of Advertising Agencies.,
