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1913 AUTO TRADE
IS TREMENDOUS
Season Opens With Rush That
Indicates Big Increase in
Transactions.
•
With the early arrival of new models
from the Eastern factories, the 1913
season Is beginning with a rush that
indicates another record-breaking year
in the Southern automobile industry.
The past season has broken all previous
records in the matter of distribution of
motor cars in this state, and with the
preparations for good roads and the
coming of the big automobile show, the
next few months should result in this
state being one of the greatest markets
for automobiles In the world.
The activity in the automobile indus
try is not only directed toward the sell
ing of cars, but toward securing better
roads and better conditions for automo
bile owners. With the campaign for
good roads and the increasing popula
tion of the country districts, the auto
mobile sales will be greatly increased
during the coming season.
That the Atlanta representatives of
the large automobile manufacturers
realize the importance of- this city as
an automobile distributing point is in
dicated by the preparations they are
making to handle the increasing trade.
Has Building Record.
No other city in the Southern states
has such a large number of fine build
ings devoted exclusively to the automo
bile and automobile tire business. This
city is now being used as the distribut
ing point by most of the manufacturers
for the Southern territory. As a result,
there Is a steady increase in the number
of branch houses and factory represen
tatives being established here.
These houses are now distributing
cars throughout the Southern field, and,
with the co-operation of the Eastern
factories, the distribution of machines
In this field will be the most important
factor in the American automobile in
dustry for the next few years.
The sale of cars Is not confined to any
one particular type, but includes prac
tically all classes. The biggest sale and
demand Is felt in the popular-priced
car class. All of the distributors of
popular-priced cars have had a re
markable season, and have been unable
to fill all of their orders.
The improvement in roads and the
construction of the state highways will
mean an even larger sale of this type of
car, because most of these machines are
being distributed through the country
districts.
No Limit to Market.
There is practically no limit to the
market for low-priced cars in the coun
try. Every farmer in the state can use
a machine and most of them are either
now driving one or planning to own a
car very soon. The many advantage#
of an automobile on a farm have been
demonstrated by thousands of farmers
during the past two years, with the re
sult that no farmer can get along very
well without a car.
The fact that a farmer can use a ma
chine to go to market, taking his prod
uce a long distance with speed and
comfort, is one of the factors that Is
making motor cars popular in the
country. The possibility, of combining
the car for pleasure purposes, for tour
ing to other parts of the state, is also
an advantage that is being accepted by
the farmers with pleasure. It is no
longer a novelty to see a farmer using
his machine for trips about the country
while the horses stay in the field.
Besides the great future for the pop
ular-priced cars in the country, the
market for commercial vehicles is un>
doubtedly one of the greatest assets
of the future automobile industry. The
commercial vehicles will undoubtedly
prove the greatest factor in the busi
ness life of every city in the country.
The city, which has been very slow in
adopting the commercial truck, is at
last taking them up.
OVERLAND MACHINE
CROSSING COUNTRY
ON PLEASURE BENT
Plunging in mud, wallowing through
sand of the deserts, climbing moun
tains. fording streams and overcoming
other obstacles, a 30-horsepower Over
land touring car is»now wending its
way toward the Atlantic coast, having
left Santa Barbara on May tl.
Dr. A. F. Hustead and wife, of
Wheeling. W. Va., who are making the
transcontinental trip, are those types
of democratic Southerners who love
the out-of-door life and who believe in
long-distance touring us the greatest of
medicines.
Dr. Hustead is not endeavoring to
make any records, except to capture all
the fresh air, pine and hemlock essence
nn d scenery that lie along the road.
In fact, the trip I" being made by short
dally trips, and. in the physicians own
words "We are touring as all tourists
should tour going fast enough to get
ahead, but not too fast to ««• something
the » -
LIVE WIRE OF
COLE COMPANY
lir
1
H. C. LATHROP.
He is one of the men who has
helped push the Cole Car to the
front ranks.
AUTO TRUCK GROWTH
SURPRISES EVEN THE
MOST OPTIMISTIC ONE
The growth of the motor truck busi
ness is assuming such tremendous pro
portions that it is an interesting devel
opment to watch. At the present writ
ing there are 260 concerns making mo
tor trucks, *and new names are being
added to the list every day. There is
hardly a line of merchandising which
requires trucking of any kind that is
not adopting the motor truck as a
means of transportation, to say noth
ing about the omnibus lines that are
being established throughout the coun
try.
The following list shows by what
lines of business the motor truck is be
ing mostly used and the number of cars
In use:
Express and transfer companies . .2,615
Breweries 2,548
Department stores
Sightseeing and omnibus lines ..1,060
Gas and electric companies .. ..1,320
Gen'l manufacturing companies ..1,320
Fire apparatus 1,260
The total value of trucks in the Unit
ed states is $64,800,0,00. The annual
operating expenses of these are $113,-
400,000. The chauffeur wage Is $28,-
300,000. They give employment to 5,000
garage fnen. The annual Insurance is
$5,300,000, and the annual tire cost is
about $12,500,000.
One expert says that the cost of
maintaining 60,000 hors<» would be
$135,000,000. This would mean a saving
of $11,000,000 per annum in favor of the
motor truck. The following list gives
the number of trucks in use in five-of
the largest cities in the United States:
Greater New York 4,060
Chicago 1.800
Boston 900
Los Angeles 760
Detroit v 4OO
Twenty-five of the largest cities show
a total of 11,270 trucks, an Increase of
T 5 per cent since September 1, 1911.
The total number in use in America is
about 30,000. The jight states having
the largest number in use are as fol
lows:
New York 7,892.
Pennsylvania 2,664
Illinois 2,551
California 2,198
Massachusetts 2,045
Ohio 1471
Michigan 1,146
New Jersey 1,080
In lumber wagons you can’t
find riding comfort-—because
they are heavy. The light
carriage of yesterday was'de
vised for ease. And the
automobile of to-day—and
to-morrow-—is the light,
strong, economical and per
fectly balanced Ford.
75,(XX) Ford cars already sold this season
—one-third of America’s product. Five
passenger touring car $690 —three passen
ger roadster $590 torpedo runabout $590
delivery car S7O0 —town car S9O0 —
f. <>. It. Detroit, complete with all equip
ment. Get catalogue from Ford Motor
Company, 311 Peachtree St., Atlanta, or
direct from Detroit factory.
t
N-—_ - - -
the ATLANTA GEORGIAN AND NEWS. SATURDAY, AUGUST 24,
The Atlanta Georgian
Automobili Dipartmint
ATLANTA’S SHOW
TO BE IMMENSE
November Automobile Exhibit
of Local Dealers Will Be
Magnificent.
That the South will see the greatest
automobile show in the history of the
industry was evidenced by the large
and enthusiastic meeting of the Atlan
ta Automobile and Accessory Dealers
association held at the club rooms last
Wednesday evening.
An arrangement has been completed
with the Atlanta Gas Light Company
to rent to the association the mammoth,
costly and exquisite fixtures, decora
tions and lighting effects that will be
used by the Gas Show in December.
This fact alone will enable the auto
mobile people to put up a show that
will probably outclass in point of beau
ty any show ever held anywhere.
Space Practically Sold,
Applications for space are even
greater than fast year, and at present
it looks as if the limit will have to be
cut in order to allow each exhibitor
room. Some want as much as 2,500
square feet, but as there is only 20,000
square feet available, this will be im
possible. President George Hansen
states that notice of the closing date
for space applications will be made
within the next few days and drawings
will take place immediately.
Atlanta To Be First.
The Atlanta show will be the first
of any importance to open this year,
and thus the automobile loving people
of the South will have the opportunity
to see and examine all the new cars
and latest models and improvements
before even New York or Chicago.
Some of the dealers have announced
their intention of showing fire fight
ing automobile apparatus. This will
be a distinct novelty, never before
seen at a Southern show
Wylie West, chairman of the show
committee, is busily engaged in making
preparations for advertising and the
engagement of special features which
will be inaugurated in this show to
make It more of a success.
The Auditorium floor will be lowered
to a level, instead of having the incline
as heretofore, and a mezzlnine floor
may be built to accommodate the over
flow.
Will Have White Way.
Large gas arcs will blaze the way to
the Auditorium and burn during the
entire show. The immediate vicinity of
the building will resemble Broadway
from November 16 to 23.
To turn out the new Disco Electric
Starting and Lighting equipment, the Ig
nition Starter Company have closed a
deal for a plant in Detroit that will give
them 109,000 square feet of floor space
with thoroughly modern equipment.
Every road user, as well as every high
official, will he interested in the an
nouncement of the formation of a so
ciety to be known as the Association of
Connecticut Road Officials, which was
temporarily organized at a meeting re
cently held in New Haven following the
suggestion made by the Touring Club of
America that there was urgent need of
co-operation between municipal and state
highway authorities.
D. R. Noonan, of Paris, 111., took the two
feature events of the Newport. 111., hill
climb on August 8. defeating a large field
with a two-year-old Maxwell car. Noo
nan not only won the open event, but
finished first in a special contest for the
Edgar county championship.
One of the longest camptng automo
bile itineraries ever arranged since the
motor car became popular has just been
completed by Colonel Frank A. Johnson,
who. with Mrs. Johnson and their daugh
ter, will leave in a few days to tour the
United States and Europe in their Na
tional 40 car.
No-Rim-Cut Tires—lo% Oversize,
L - - ■■w ■ _ . • ■ <
The Human Side of Tires
The Goodyear Code
After all, tire worth depends entirely on Not in a personal way— not a boast
the men behind the tires. So today let us ful way. We wish simply to show, in
coyer the human side—the ambitions and these days of complaint, that Big Busi-s
principles, the men and the methods which ness may still be guided by The Golden
underlie Goodyear tires. - Rule.
Complete Independence
We believe that active competition,
better than anything else, insures justice
to consumers.
It makes quality essential, compels
fair prices, induces a square deal.
Under free competition the best man
wins, and that’s best for all concerned.
So we maintain complete independence.
We have no trade alliances, no gentle
men’s agreements. And consolidation,
when proposed, has met our earnest oppo
sition.
Even our patents are licensed to
others, to avoid the slightest taint of
monopoly.
Modest Capitalization
We believe that high cost of living is
largely due to the enormous volume of
watered stocks. „ i
Fictitious capital, calling for dividends,
compels prices out of reason.
So we have clung to modest capttaliza- i
tion, though this is the world's largest
tire business. Not a dollar of water in
our capital stock.
We count in our assets neither patents
nor good will. We have no bonded debt.
Moderate Profits
We insist on moderate profits. Our
eventual interests, we are sure, are best
conserved in that way.
Our profit last year on No-Rim-Cut tires
averaged 854 percent. That’s half the
usual in a line like this.
A 6-Mile Factory Now Results
Also Monarchy of Tiredom
Do ideals in business pay? Trade came like a flood as soon as men
Let us note the result after 13 years. Good- became acquainted with these tires. Now
year tires now far outsell every other tire. a monthly output of 100,000 fails to keep
The sales have six times over in pace with the call.
the past three years. They double now once Few business stories ever told compare
in eight months. with the Goodyear story.
Factory Growth
Our original factory had 36,000 square feet.
Our additions for the year 1912 a'lotie will total
560,000 square feet.
When these additions are completed they will
give us a total of 1,600,000 square feet.
Figure what this means. Were the factory
fifty feet wide, and one story high, it would be
over six miles long.
Goodyear Popularity
Our monthly sales now just about equal our
■year’s sales in the year 1909.
Last year's output for the first six months was
186.307 automobile tires. This year’s output,
fur the same six months, came to 485,983 tires.
This has latgely come about through whnt
motorists said about Good year tires and methods
Thosj are eloquent figures to answer the ques
tion, “Do ideals in bysmess pay?”
How It Came About
The ablest men we could find have, for 13
years, worked to perfect these tires.
Years ago, in our factory, they
built a tire-testing machine. This
machine wears out four tires at a
time, under all sorts of road condi
tions
On this machine they have tested
over 200 fabrics, and some 40 for
mulas for treads.
Every method and process has
here been put to the ultimate test
of mileage.
New ideas have been constantly
compared with the old. Rival tires
have been compared with our
own
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
<7BBI (Thia Company has no connection whatever with any other rubber concern which uses the Goodyear name)
Atlanta Branch 223 Peachtree Street
Phone Bell, Ivy 915; Atlanta 79?
No-Rim-Cut Tires—lo% Oversize
- - - ' - - -- ' -M., . 2 2.
GEORGIAN WANT ADS BRING BIG RESULTS
And that In a business where costs are
cut to the ii.innnum, by enormous output
and modern equipment.
In a rubber tire business, with fluctuat
ing materials, that’s a margin as small as
one dares to accept.
Profit Sharing
We believe that men work best who
have a -share in the earnings. And that
owners of the business are apt to best
serve its patrons.
So 134 of our leading men share in the
Goodyear profits. Ahd the Company has
helped them acquire their stock.
Our branch managers are stockholders.
Thus our dealings with the public, the
whole country over, are being conducted
by partners.
In our factories, building tires, there
are 49 stockholders. In our office there
are 33.
Ninety per cent of the Goodyear com
mon stock Is owned by the active men in
the concern.
Every voice in our policy, every factor
in quality,every creator of Goodyear repu
tation, shares the results of his actions.
We know of no better way to insure
to dur customers the service which we
intend.
Trained Men
College-bred men are employed here in
large numbers. Their accurate training
and breadth of view tyre evident in Good
year dealings.
Every question that came up has been an
swered only by the mileage test.
After 13 years of that sort of comparison we
have brought Goodyear tires pretty close to
finality.
• Rim-Cutting Ended
Contpletely
Then some of our experts took up the rim
cutting question. They examined thousands of
ruined tires, of nearly e >ery make. And they
found among all the clincher tires that 23 per
cent were rim-cut.
Then a tire was Invented to make rim-cutting
impossible. It is known as the Goodyear No-
Rim-Cut tire.
These tires now outsell every other tire made.
They are used tod/iy on tens of thousands of
cars. Yet never has one been rim-cut.
By this invention alone we wiped out for tire
users about 23 per cent of their tire upkeep.
Saving Blow-Outs
At the same time our experts took up the
I question of blow-outs, due to overloaded tires.
GOODYEAR
<3* AKRON, OHIO
No-Rim-Cut Tires
With or Without Non-Skid Treads
PAGE FIVE
AL ■ "
k^" 4 «- - ~7 ~ W
For our factories we pick the/most
promising men who come from/great
technical schools.
i f
Every year our superintendent visits
the best of these schools, where he aims
to select the very cream of the
Thus we have gathered here, in the
course of years, an army of trained and
competent men. And the future of all of
them depends on better tires.
All Young Men /
We believe in young men, and our,
organization consists of them. The most
important man in it, in a manufacturing
way, is 36 years old.
Thus the Goodyear concern typifies the
activity, the enthusiasm, the; { ambition,
the enterprise of youth.
Each man’s career lies mjaihly before
him. t So none rests on his laurels, none
is yet easing up.
Goodyear men, wherever you meet
them, are the kind you like to ffieet.j»They
personify intelligent activity.
Fairness and Truth
Above all, with these men we insist bn
fair dealing, and on utter regard for the
truth.
Faults and ' mistakes are forgiven by ’
all of us, but unfairness and falsehood
are not.
i Here lies, we believe, the chiefest
' reason for the Goodyear growth: Wher
ever 'you seek you’ll find a boundless
faith'in what the Goodyear people do.
Nine tires in ten, when of just rated size, are
at times much overloaded. Sometimes by extras
added to the car sometimes by over-weight'
passengers.
It is figured that 5 per cent B<WM to the
weight takes 15 per cent from the tire mileage.
So we made these tires—No-Rim-Cut tires—j
10 per cent over the rated size. And that 10 per'
cent oversize, under av»-4ge conditions, adds
25 per cent to the tire mileage.
These two features together No-Rirn-Cut
and oversize have saved motor car owners
many millions of dollars. For tens of thousands
of men they have cut tire bills in two.
200,000 Users
There are not less than 200,000 motorists now
using Goodyear tires. Wherever we have made
a careful count —at shows and in'showrooms—
every third car is equipped with them.
This year, 127 leading motor car makers con
tracted for Goodyear tires. Over 100.000 cars
of the 1912 models were equipped at the factory
with them. That is the present situation, with
25 competitors making tires.
Now Goodyear sales are doubling every eight
months. They are twelve times
larger than three years ago.
Judge for yourself what condi
tions will be when all men know
these tires. ?
■—w— -
The Goodyear Tire Book based
on 13 years of tire making—is filled
with facts you should know. Ask
us to mail it to you.
Goodyear pneumatic tires are
guaranteed when filled with air
at the recommended pressure.
When filled with any substitute for
air our guarantee is withdrawn.
J—MAGAZINE SECTION