Newspaper Page Text
PAGE SIX
—MAGAZINE SECTION
IBM
CANDIDATES ®
AUTOMOBILES
Routes Being Mapped Out So
Office Seekers May Tour
Districts.
•
With the view to bringing home to
■our politicians and lawmakers a practi
cal example of the exact condition of
our highways, the Touring Club of
America recently devised a plan which
is progressing with excellent effect and
promises very material results for the
good of the motoring public.
The car, as is well known, has for
•rv-eral years been used by politicians
In their campaigning tours. Realizing
that the p esent presidential campaign
would be unusually lively and require
the use of more automobiles than ever,
the Touring Club of America some
weeks ago set out to route campaign
tours for politicians in every part of
the country.
Wherever a candidate could be found'
who was planning a speaking tour, he
was notified that ho could send his Itin
erary to the Touring Club of America,
Broadway and Seventy-sixth street,
New York city, and receive in quick
order, complete Blue Book running di
rections. thus facilitating his move
ments and simplifying all of the com
plexities of his tour
Can Cover More Road.
This will enable him to cover prob
ably twice the amount of territory by
utilizing the best and most direct roads
and at the same time saving him the
embarrassment of finding himself in
some unsought wildernesses at the
hours when he was duo to speak twen
ty miles gway.
The offer of the club has been fruit
ful of so many applications, its force
has been swamped during the past two
weeks and the work seems to be in
’ creasing rather than diminishing ns the
campaign grows warmer and opposing
forces become more determined to out
strip each other in the amount of terri
tory to be covered by their respective
speakers
Applications have come from all fac
tions and they have been answered in
the order in which they were received,
regardless of their political Important
or unimportance.
The idea of the club is to encourage
not only the politicians, who are now
stumping the various states, but to
utilize the roads and thus give them a
working demonstration of what motor
ists and all other road users are asked
to pay taxes for.
Plan To Be Enlarged.
The work will be carried still further
as the campaign progresses and the
delegates to conventions will be routed
to their destinations upon eommuni-
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IF you have studied automobiles you know there are three things ,
owners most want—strength, power, good appearance; the three strong points
of the Mitchell.
Strength in every piece of material; carefully selected and tested; nothing but
the best will do.
Power in the motor; fitted and adjusted for smooth, steady, quiet running, with
full force in every stroke. M ,
Designed on graceful, smart lines; a thing of beauty; that you’ll be proud of.
The Mitchell 5-passenger, 6-cylinder, 48 horse-power car; with 125-inch wheel base;
36-inch wheels; is a fine example of strength, power and good design; $1750.
Mitchell cars are built for the man who can’t afford to make a mistake. f,
1 The Mitchell fcO I'.-P., 6 cvl.. 7 patentee*. $2250 | The Mitchell .45 H.-P., 4 cyl., 5 ptutifm, $1,450
The Mitchell 4# H.-P., 6 cyl., 5 paaaenftera, $1750 The Mitchell .40 H.-P.. 4 cyl., 4 paaaengera. sllsO
Tbe Mitchell 30 H.-P., 4 cylinder* 2 pt*»»cu<er Runabout, without top, $950
Mitchell-1 aC vis Motor Company
- Racine, Wisconsin
2 MITCHELL MOTOR CO. of Atlanta 1 2
ON THE ROAD
WITH OAKLANDS
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W. C. MAYVILLE.
Manager L. F. Smith, of the local
branch of the Oakland Motor Co., has
announced the change of W. C. May
ville from the retail sales staff to road
work in Alabama.
Mr. Mayville is one of the pioneer
automobile men of the South, having
been manager of the Atlanta branch of
tin- Risk Rubber Company In this city
about eight years ago. Later he was
connected In the sales end of the Buick
Company, and in that service he has
gained a < y-' le of acquaintances among
motor car dealers and users which ex
tends all over the Southern states.
Practically everyone identified with the
motor car business in the South knows
"Billy."
eating with the Touring club in New-
York.
Everything points to the success of
the club's idea and it is believed that
ere the campaign is over the leadeTs in
all parties will be among the best
boosters for better roads, more of them
and more money for maintenance; all
of which will contribute to the general
good of the touring situation, the util
ity of the car, the Improvement of the
accommodations along the routes and
the building of more hotels in every
state
Every one has heard of the use which
- President Taft, Governor Wilson. Colo
nel Roosevelt and all of the other pres
idential candidates have already made
of the automobile, and its value has
partly through the influence of the club
been Instilled in the minor candidates
. and leaders until it might be right
fully termed "a campaign of gasoline
and horse power."
THE ATLANTA GEORGIAN AND NEWS. SATURDAY. AUGUST 24. 1912.
The Atlanta Georgian
Automobile Departmint
TIRE INDDSTRY
GROWS RAPIDLY
Expert Figures $120,000,000
Worth Will Have Been Used
During 1912. .
X" —— ■
A statistician in one of the trade
journals estimates that in the year 1912
$120,000,000 worth of tires will have
been sold In the United States.
He based his figures on the fact that
there are 6p0,000 automobiles in use
In the country, and that each car re
quires six tires, according to the esti
mate of automobile tire manufacturers.
This means the total output of the en
tire country will be 4,000,000 tires. Fig
uring the average cost of a tire to the
car owner at S3O, this means the Amer
ican motoring public will spend on
tires alone in 1912 $120,000,000.
From January 1 of this year to the
middle of June the Goodyear Tire and
Rubber Company, manufacturers of the
No-Rim-Cut tire, has placed on the
market 450,000 tires, and by the end of
the year P. W. Litchfield, the factory
manager, estimates his output will
reach 1.000,000 tires.
"This," says Litchfield, "means that
the- Goodyear company will produce
one-fourth of the country’s entire out
put.
day we are contriving some
improvement, and the motorist is ben
efited by the better quality tire pro
duced through scientific and systematic
research of the chemistry of crude
rubber, and in the design and construc
tion of the tire with the end in view of
giving the motorist a product not only
economical, but of high efficiency in
point, of service.”
The Goodyear company made the first
big effort to place its No-Rim-Cut tire
before tile public three years ago, and
the fact that today it is equipping on -
fourth of the ears in the country is sig
nificant that American business meth
ods are more progressive than those of
other countries. To develop a business
to such an extent in three years is sure
ly unique in the history of even Ameri
can progression.
In April, 1910, tlie Goodyear Tire and
Rubber Company had 1,925 names on
its payroll, and on the last roll there
were 5,500.
EXPENSE OF TRUCK
TIRES ELIMINATED
WITH A LITTLE CARE
"There are a few simple rules," said
R. T>, Barr, manager of the local Fire
stone tire branch, “that every u-er of
motor trucks would do well to instill in
the minds of his drivers:
"For instance, overloading and over
speeding are the two greatest causes of
excessive tire expense. Rubber has a
certain amount of 'life,' and if over
worked can not recuperate.
"Another thing that shortens the life
i is brakes that are out of true. If one is
, tighter than the other, one tire takes
most of the strain. Wheels should be
’ trued up, and oil and grease should not
. be allowed to accumulate on the tires.
"Drivers should be careful to start
and stop gradually, not with a jerk, and
always in a straight line."
“40” TourinA Car Uwo sizes I
I illllj it * urin^Chr* six cylindcr
The ▼▼
I lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli
”——
Cole Six Cylinder, 5-Puaengot—■Convertible to 7-Paesenger—Touring Car
Delco Electric Starting, Lighting and Ignition. Price. Completely Equipped. $2485
ANNOUNCING SERIES EIGHT
THREE CHASSIS
COLE “60”—Six Cylinders
132-inch wheel base, tires 37x4 Ji, Deico electric starting,
lighting and ignition, completely equipped, $2485. This
car is large, rangy and luxurious —it will hold its own on
the long, grinding tour with any car, regardless of price,
and a more beautiful car was never buik.
\7*OU said—“ When I find a gasoline motor car my wife can start every time from the driver’s
1 seat by simply pressing an electric button— l’ll buy it then and there.” And just to prove that
we have kept in touch with your wishes, permit us to quote you a little further. “There’s no
use taking up my time and yours— P ve finally decided what I want in a motor car.
r T want a powerful, silent motor —a car that I can light all around from
the driver’s seat, by’ electric buttons. I must have three-point suspension,
oversize tires, long wheel base, unit power plant, enclosed valves, Timken
full floating rear axle, demountable rims, Gemmer steering gear, Delco
unit starting, lighting and ignition system —no experiments for me —in fact,
nothing but standard, proven construction and equipment throughout. In the
tonneau there must be lots of sprawl room and deep upholstering.
“I also want a speedometer on the dash, right under my eye, together
All right, we’ve agreed to every one of your demands—we have taken you
absolutely at your word—the name of the car you specify is the COLE. Read again the Cole
specifications you have named above and then send for
FREE—A 64-Page Education on All Types of Gasoline Driven Motor Cars—Write Today
The Cole Blue Book is just what yrm warn and need—it is packed from covet to tion regarding motor cars in general and you are welcome to it no matter what kind of
cover with money-saving mfi.-i nanon—besides it enables yon to spot the inferior car at a car you drive. Once you get this book in your hands you wouldn’t part with it for
sight No man can ever hand yon a mechanical ‘lemon" after you have read the Cole >so—because it will save you vastly more In sending us the coupon below you promise
Blue Book. This book is not confined to information about the Cole. It handles the nothing—obligate yourself in no way. A limited number of these valuable books are for
subject of automobile construction in a broad, truthful way; gives vou specific informa- immediate distribution—send for your free copy now
Evtry Reader of this Paper Interested in Automobiles Should Send the Coupon Below at Once
Cole Motor Car Company, Indianapolis, Indiana
DEALERS—Use This Coupon Greatest Selling Proposition FREE BOOK COUPON
Ci Ever offered the Dealer r COUPON
Cole Motor Car Co- Indiaoapoha, Ind. Cole Motor Car Co
i ui j t. u —>.• ... Three cars, one name-plate, one standard of construe- Indianapolis. Ind
lam an automobile dealer. If you have anything better ,• .. , . -n. c .. ~ . . Zr . v
, , i. . j. tion -the Aezr The COLE has an established repu- ///£-* win..... ..i,...,.. . -
than 1 am now handling, it s up to you to show me • . .. , . • . . // /On witt>ou.ot>nsitioi>of.oi,p»n.iendmrta>-
Without obligation on my part, send me immediately the ution for quality at a moderate pnee All6-tnch g -«*««>»• «p, .1 ,o« Cale Biw Bik
Cole Blue Book and your special proposition. whcel ha ’ t ' • five-passenger convertible to seven- / " g
passenger four wuh a wheel base of 122 inches, and a /V > *g ** n< ” • ■ “•
a- j: _ aia-cylinder with a wheel base of 132 inches, Timken 'X. g " »• car. ou. <»«, porckuw oe»
kales and bearings —Delco starter, lighting and ignition g Hame
Addrtn With this line you can sell everybody who wants a car ' g
~ ' Write or «ir< quick—territory still open. i Addreu
Cole Motor Co., 239 Peachtree Street
COLE “50” —Four Cylinders
122-inch wheel base, tires 36x4, Delco electric starting,
lighting and ignition, completely equipped, $1985. This
car is framed oh the lines of the 122-inch wheel base Series
Seven Cole, which placed the Cole in such an enviable
position among motor cart. Like the Six, it doffs its bon
net to no car built.
( «o ii
B——
find S ton capacities.
Simple EnAinc * Accessible • Economical
The ’ ’ r
i with starting and lighting switch, sight oil-feed and carburetor air adjust
ment. I want a gasoline pressure tank in the rear, with sight gauge and air
1 pump, gear driven by motor, augmented by auxiliary air hand pump, and a
i running-board not cluttered up with traps. You know what i want —a car to
use, not to support. Furthermore, 1 only want to buy one car, and such a car
: as I have described above will save me buying a second car —an electric for
my family. And now to price—if you can sell ,me this car at a price my
business judgment can endorse, I’m your customer.”
COLE “40” —Four Cylinders
116-inch wheel base, tires 36x4, Delco electric starting,
lighting and ignition, fully equipped, $1685. This car is
for the man or woman who wants just a slightly smaller
car—without any sacrifice in quality. It is just as stylish
and as well powered in proportion to its weight as the
larger Coles —merely a trifle smaller—that’s all.