Newspaper Page Text
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GOODYEAR COMPANY MAKES HIT
Window Displays. Balloon, and
50 Per Cent Equipment Indi
cate* Atlanta Activity.
The Goodyear concern whose tires
were on 42 of the 88 cars at the show,
typifies the activity, the enthusiasm,
the ambition, the enterprise of youth.
It is composed of young men and when
ever you meet them they are the kind
of mOn you like to meet. After nil,
men a: e the big thing behind any busi
ness.
Window Display! Everywhere.
It would be impossible for me to
comment on the suqffoss of the Atlanta
show without mentioning the attrac
tive and attentive compelling power of
the window displays placed in windows
of al) the leading dealers In Atlanta.
The design was simple, but highly ef
fective. Tiie arrangentent of the tires
In the dealers’ windows was identical
with the ones placed in the branch win
dow at 223 Peachtree. In addition, the
branch had a “Wingfoot” worked 1n
sand on the floor. A large non-skid
tire was run over the wet sand, thus
leaving the imprint of the deep cut
blocks which clearly and apparently
demonstrated the non-skid properties
'>t this popular non-skid tread.
These attractive and tasteful win
dows decorated with show colors added
much to the gayness and festivity of
the Auto City of the South.
Balloon “Goodyear” Creates Sensation.
Wherever one went one heard wagers
and comments on the height, size and
capacity of this famous balloon. Every
toy balloon on the street showed that
Atlanta had “Hailoonltes." Despite the
fact that the Goodyear shipped special
ly from Milwaukee did not arrive early
in the week. Manager Hyde put up the
balloon with illuminating gas from the
city plant. That the balloon did go up
and save disappointment was due to
the superiority of the city gas and to
the Initiative and resource of Mr. Hyde
and his men in getting a special pipe to
the balloon. Mr. Hyde also announced
that owing to the delay- in the 52 hy
drogen tubes sent from Milwaukee the
balloon would remain in Atlanta until
the hydrogen arrived. Then that it
would carry up friends —no matter how
long it took.
Tn the recent aeroplane flights held
at the Speedway It Is notable that the
machines of both Charles Wiggins and
Thornwell Andrews were equipped with
Goodyear fabric and tires. Goodyear
aeronautical supplies are used almost
exclusively by leading aviators
Goodyear Popularity.
Goodyear monthly sales now just
about equal their yearly sales in the
year 1909. Last year's output for the
first six months was 18.307 automobile
tires. This year's output for the same
six months come to 495.988 tires. At
every show these tires stand out just
M they have over the country.
The fact that such a concern of such
importance as the Goodyear Tire ami
Rubber Company sent bo many repre
sentatives. not onlj' men from the fac
tory, but from all the branches in the
South, proves that the Atlanta show Is
of considerable Importance.
Credit to Mr. Hyde.
To Mr. Hyde is due much credit for
boosting Atlanta and for getting his
concern to pay such tribute to the au
tomobile industry In the South. It is
pleasant to note the ceaseless activity
of M: . Hyde and w hat he has done for
the good of the business.
OPEN NEW TRUCK FIELD.
The lack of railroads in some of the
South American countries promises to
open tn entirely new field for motor
trucks Where steam and electric rail
roads have not penetrated and local and
Interurban transportation is proving a
serious problem, the motor truck tills a
long felt want.
Tlie Gramm Motor Truck Company,
of Lima, Ohio, recently shipped a two
ton truck, which is to be used as a
twenty-passenger omnibus, to Brazil,
where a firm of Americans have under
taken to establish a transportation
service.
CA DILLAC
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
fiTiTfiß “30” Touring Gir ••
FrAvJlIiH O” To uri n Car -1 uo sizes
■ MUliljiw H cylinder
The White T T
120-28 Mur»<rtt«,St.
I Simple Engine * Accessible * Economical
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11. E. Hyde, Manager Atlanta
Branch of Goodyear Co.
STEVENS DURYEA
OFFERS NOVELTY
IN NEW DESIGNING
An adjustable rear seat is the motor
car novelty this tall. It is an advance
toward increased comfort, for however
easy riding a ear may be, the passen
ger’s enjoyment depends a great deal
on his sitting position. And that is a
matter of leg room and seat angle.
In designing their new car—which
they intend for an epoch maker —the
Stevens-Duryea engineers gave special
attention to ease; and .1. Frank Duryea
got the idea of the adjustable rear seat
into his mind.
The Atlanta Georgian
Automomli Department
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A WARNING.
Teacher Now. Johnny, what do we
learn from the parable of the prodigal
son ?
Johnny— Why—er—l s’pose it teaches
us not to be a calf.
ADAPTABLE MAN.
Artist (to gentlemen whose potrait
he has just painted)—why are you
Facing at your portrait so thought
fully?
Gentlemen lam wondering what I'd
better do to myself to make me look
as much like the picture as possible.
ar King of the Auto Show
BUCK Is Acclaimed
HERE ARE SOME OF THE POINTS IN WHICH BUICK EXCELLED:
PHICE SERVICE COMFORT APPEARANCE OPERATION POWER
UPKEEP COST WEIGHT GRACE ACCESSIBILITY OF PARTS SPEED
Don t make the mistake of buying some other car and then wish you had bought a BUICK.
Buyers of motor cars do not have to grope in the dark. The happy experience of thousands of
Bl IUK drivers is proof that BI’IUK embodies all the best, most practical and most desirable
* I features that have made f he motor
IK • car a boon to humanity.
We wish to express our appre
ypOßi| ’ ! K ciation for the many compliments
II iinf t expressions of approval re-
; *’. v the Bl IUK auto show
. -• all stlo ' v vis-
I Mr J o, ' s bitercsted in BUICK cars
Z " ! H BUICK sales r 00 1“ for
• art her inspection and demonstra
. «l!b> rfi tion. '
BUICK INCLUDE EVERY ACCEPTED STANDARD FEATURE AS REGULAR EQUIP
MENT AND IN THE BUICK LINE OF THREE TOLLING CARS AND TWO ROADSTERS
IS A CAR FOR EVERY MOTORIST.
BUICK prices: Touring ears, fully equipped. Model 23. si.100; Model 31, $1,350; Model
40. $1,725. Roadsters. Model 24, $1,000; Model 30. $1,190.
BUICK MOTOR COMPANY
Atlanta Branch, 52 North Prvor Street
R. H. LOSEY, Manager
HMIBG
LKH OUTPUT
At Meeting of Stockholders It
Is Decided to Greatly En
large Activities.
On Friday, October 23. the R-C-H
Corporation invited those interested in
the company, including shareholders, to
attend a meeting for the purpose of
disclosing fully the ondition of the
company's business, l> lleving that those
1 who had contribute.! in any form to the
upbuilding of the companj were enti
tled to as much information as to its
activities as tiie stoeK holders and offi
cers, and at that meeting a condition or
status was shown that was most grati
fying,.
Contracts backed by deposits from
dealers for oars aggregating, both in
domestic and foreign trade, more than
16,000 were shown. The capacity of
the company tn turn out cars according
to the high standard which it main
tains is now over 50 cars per day.
The report showed that the company
indulged in the fullest confidence of
the meeting and that cost of operation
and production was such as to afford a
safe margin to the company, and also
indicated conclusively that fairly com
pared, the car gives as much to the
public, at the price, as any car on the
market. The reports from the dealers
and from the public as to the satisfac
tion given to users of the cars were
extraordinary.
One of the purposes the management
had in mind was to learn whether those
Interested in the company deemed it
■better to limit the production to such
as the present facilities of the company
enabled them to place upon the market
or to undertake to meet the greater de
mand by enlarging the activities of the
company. At this meeting a most un
usual tribute was paid to the company
and the car production. Every one at
the meeting assented to a plan of oper
ation for the company during the next
year whereby its output will not be cur
tailed and Its financial position made so
secure that despite any rumors that
may have been behind them, the friends
of the car, its users and those inter
ested In its success show that it may
be positively assured that the R-C-H
is in the field for an even greater suc
cess than it has enjoyed in the past,
and will continue to meet the increas
ing demand, whatever it may be.
The R-C-H Corporation advises that
i within the near future they may have
I some further details confirmatory here
of to give out to the trade, as well as
the public.
It has been discovered that In the city
of Philadelphia there are at present on
the statute books thirteen separate or-
■ dinances governing and defining the
i rights of various classes of vehicles.
■ The new ordinance now being consid
eredl is a composite of all the thirteen.
I Maximum speed of ten miles an hour is
; provided within the city llmtls under
penalty of a $25 line.
HUDSON ATTRACTS INTEREST
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1 nc \'eu. 'HUDSON "37” Torpedo .ttJESgl\- s Jr* ’’
Four {.'vlmder *
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Hudson “37.” the product of Howard E. (Joifin. has made the Fulton Auto exhibit a popnl
one at the show.
Km "SIX" TO BE
TESTED IB BOOTH
Studebaker Car Will Be Driven
Through Heavy Sands on
Radiator Test.
The new Studebaker six which was
driven down to Atlanta ffom Detsoit
by Chief Engineer and Designer Haz
lett will be sent from Atlanta through
th<» sands and bad roads of south Geor
gia and Florida on the final crucial
test.
Harry Cohen, of Atlanta, and George
Meinzinger, of the factory experimen
tal department, will make the trip, and
their instructions are to drive the car
as hard as possible and give it the
roughest treatment that any owner
would possibly subject his car to. In
explaining the idea of this trip, Mr.
Hazlett said:
“We have tested this car over moun
tains and the worst roads in the central
section, but we haven’t had the oppor
tunity of trying it out on the sands of
the South. We want to nut this car to
an absolute test on the sand, in order to
find out which'of our three radiators
is best suited for the South. If the
car heats up the boys will put on the
other radiators, and we will find by
actual test which we will want to put
on cars for Southern trade. Details
of every mile and the behavior of the
car in each mile of travel will be fur
nished me, and I can know then just
what is best. I have told these boys
that I don’t want them to take care of
this car, but if necessary tear it up. for
we must know these facts before we
ship cars to our dealers.”
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The car will be driven down through way down the east coast of Fl
south Georgia, and probably all the and then back to Detroit
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“If s ail !
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just like an
■ Electric” II
THAT’S what you’ll say after having looked at i g
the perfected control system in the Henderson
Luxury Car. It’s the simplest idea in the world ?|
—the exclusive Henderson single lever center i
control. The lever is between the front seats —entirely
out of the way.
Just raise up the lever, pull slightly toward you and engage
your clutch —you roll forward on low. Let the lever drop
downward —pull out clutch —press lever forward —and you are |
in intermediate gears. Disengage the clutch —pull lever back |
to you —and on high gear you rush forward swiftly and silently S
in this Henderson Luxury Car. Reverse is lever above and
slightly forward. It’sallsosimpletohandleyou'llbeastonished. K |
This Henderson offers unusual features at an unusual price 11
—and with everything you’ll want in a motor car.
Il
$1485
A Complete Car in Every Detail I
Dynamo Electric Lights {Left-Hand Drive
Self Starter Single Lever Center Control
Long Stroke 4Js xSX Silent Motor 34x4-in. Tires
116-in. Wheeibase Demountable Rims Nickel Trimmings
Stutz Rear System Gasoline Tank Under Dash Cowl
Three-Point Suspension Imbedded Dash Lamps ~ i
Silk Mohair Top
SSO Model B Stewart Speedometer with Grade indicator g
Windshield Robe and Foot Rails
Completely Equipped
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lUAUIV V,»l WIUI cvciy ucsiramc icaturc. n s inuuc ngin. g|
a( a moderate price—and the Hendersons of Indianapolis
stand back of it.
We are ready to demonstrate now
Atlanta Auto Sales Co.
225-227 PEACHTREE STREET.
General Distributors for Georgia. South Carolina and Florida.
/ z 'K Henderson Five-Passenger
.y _ ' Touring Car
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