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TTRARSTS SUNDAY AMERICAN*. ATLANTA. G.V. SUNDAY, NOVEMBER 30. 1013.
A Merchants and Manufacturers’ Bulletin A
Gifts Thursday Bring Many Orders to Frank E. Block Company
v
ADVERTISING GATE C!TY
Atlanta-Made Goods To Be Extensively Advertised in This Manner
I mlujst rial and Statistical <Irganizat ion of < Lum
ber of Commerce to Herald City’s Many Ad
vantages— Figures Show l >ig (l rowtb.
T ON .T. DANIEL, head of
X-j Daniel Brothers Com
pany, who negotiated pur
chase of crackers and cakes
from Rlock concern.
Twenty Thousand Boxes, Worth $1,000, Feed
Hungry Pedestrians—Publicity Helps Firms.
'i he cafrffi phrase "Atlanta Always
Ahead*’ win continue to be a Jive reality
If W. H. Leahy, secretary of the In
dustrial and Ptatifltlcal Bureau of the
Chamber of Commerce, ''an make It ho.
Mr, Leahy has evolved a scheme for
set ting forth Atlanta's resources In such
a way as to leave an indelible Impres
sion. Tfe has placed In ••very hotel,
bank and railroad station In the city
frame-printed cards telling of the city’s
resources. These displays are about
three feet square, the bright particu
lar feature being a comparison In pic
tures of Atlanta’s skyline in 180.'’., 1903
and 1913.
Factories In Atlanta 548.
The card states that there are 548
factories in Atlanta, employing If.,877
wage earners, 2,281 salaried employees,
with a capital of 844,094,782. and prod
ucts worth $42,977,883 The laborers
draw $6,946,233 and the salaried men
$3,267,284
The number of buildings erected In
1912 was 3.911, at ft cost of $9,982,826
There are 140 passenger trains each
day in and out of Atlanta.
Atlanta Is the third insurance center
it) foe United States, with 227 com
panies of all kinds, and Is the fourth
premium center.
There are eighteen skyscrapers and 21
first-class hotels, with 3.391 roomi
Financial Status Fine.
Bank clearings for 1912, says the bul
letin arc $691,941,254, and for 1902 were
nnlv ’ $131.200.437 a gain for the decade
of $660,740,797.
Bank deposits In November 1913,
were $35.133,098, and in November, 1903.
onh $15,127,419, a difference of $20,-
006.679.
The capital ami surplus of Atlanta
banks in November. 1913 was $11,874,
13 was $11.
996. and ten years ago only $3,504,825, n
difference of $7,780,170
Good Population Showing.
Tor the fiscal year ending .Tune 30,
1913. post office receipts were $1,322,011,
and for the same period last year only
$1,212,005 a difference in favor of 1913
of $116,005
Atlanta ha* 61 public schools, with a
total enrollment In 1913 of 23.678.
There are 800.000 people within a
radium of 60 miles of Atlanta.
The assessed value of property is
$154,827,487, There are 200 miles of
electric street railway and 34 of inter-
urhun electric lines Railroad lines
radiate in 14 directions
It Is the ideu of the officials In the
Industrial and Statistical Bureau that
to place theso cards permanently around
the public buildings will bring them
graphically to the attention of the trav
eling public and to native Atlantans as
well Thousands ,,f people passing year
ly through local hotels and railroad
stations will see the figures and telj
their friends at home about them
Not only In the hotels and stations,
hut In other public places like office
buildings the placards will go
The Bureau received 50 cards Thurs
day and the officials have begun hav
ing them framed
Leahy Seeking to Bring
Large Factories to City.
W. II Leahy, secretary of the lndus
trial arid Statistical Bureau of the At
lanta Chamber of Commerce, Is prepar
tng circular letters to send hundreds of
factories In the principal cities of the
I'ntted States calling their attention to
the advantages of Atlanta as a manu
facturing center and Inviting them to
locate, here. The letters are expected io
he. ready for the mails tills week and
there will he stacks of them.
If Is Mr. f^erihy’s Idea to set forth the
advantages which exist In the Cate City
for manufacturing enterprises of all
sorts and to assure these organizations
that they can find unusually good loca-
ti tns, with or without railroad frontage,
at very reasonable prices
Concerns not satisfied In their present
locations will he Invited to move here
"lock, stock and barrel." Others which
don’t want to move headquarters will be
asked to establish Bout hern branches
and a third kind of establishment will
be the Independent concern.
There arc now some 650 different
"made-In-Atlanta" articles, and the of
flclals of the Industrial and Statistical
Bureau are seeking to Increase the
number materially ny pointing out the
city's good transportation facilities and
other advantages.
A3 a result of the gift of 20,000
if ox on of crackers and cakes to At-
1 lanta public Thanksgiving Day from
j the store of Daniel Bros., Nos. 45 and
17 Peachtree street, the Frank E.
Block Company, manufacturers, have
received a number of large orders,
and the lesson in the situation, ac
cording to Brooks Morgan, of the
Block concern, is that it pays to ad-
ve rt ise.
On the other hand, the Daniel store
did a big business and will probably
hear responses from its "bread line'"
for weeks to come.
I Hungry Crowds Satisfied.
Don J. Daniels, head of the con
cern, arranged to purchase a big
stuck of crackers and cakes from
the Block concern, and to give the
same away to the public, without any
strings whatever attached to the
gifts. Thousands of Atlantans re
sponded and there were few hungry
people on the streets by 1 o’clock,
when the crackers and cakes gave
out and the store closed for the day.
There were animal crackers, oyster
crackers, soda crackers, lemon and
vanilla wafers and every other kind,
and Mr. Daniel declared that in giving
them away he did so with the knowl
edge that there were none better
made. Atlantans need not go out
side the city for such products, he
said.
$1,000 Given Away.
The packages retail at 5 cents
apiece, and the 20,000 packages there
fore, represented a value of $1,000.
They wer> eagerly snapped up by
the crowds.
It was intended to open the doors
at Daniel Brothers at 9 o’clock, hut
the crowds were so large and blocked
the sidewalks to such an extent that
the police ordered the doors opened
half an hour earlier. Street cars
had been stopped and automobiles
passed with difficulty.
A motion picture man ‘‘ame along
and ground out several yards of
film, and the pictures will probably
be seen this week along Peachtree.
Harry Llndburg, A. W, Long, John
A. White, D. M. Meador and Thomas
Robinson assisted Mr. Daniel and
Mr. Morgan in distributing the boxes.
Many Things Given Away.
Gifts of Atlanta-made goods, say
local merchants, are only beginning
Never before in the history of the city
has the necessity been greater forget
ting local products before the public.
’’Patronize us and we’ll patronize you,”
is the slogan, and Atlanta people are
catching on.
The merchants and manufacturers
who handle and make Atlanta prod
ucts do not ask any undue discrimi
nation, but thev want the patronage
of Atlantans when such goods and
products are as high-class as can be
found elsewhere and are offered at
the same or a lower price.
Hundreds of Atlantans seized the
opportunity which Georgia Products
Day presented to And out more about
Atlanta-made goods. They took their
coupons from the Auditorium dinner
tickets and redeemed them at grocery
stores,,bake shops, shoe stores, cloth
ing stores and other places. The goods
have in every instance given satis
faction.
More extensive display* ar^ being
planned by the makers of "
Atlanta, Extensive advertising cam
paigns are being planned, and the ad
vertiser* feel sure they will reap a
golden harvest in Increased local*
trade.
B rooks Morgan, of the
Frank E. Rlock Com
pany, who helped {five away
thousands of boxes of crack
ers and cakes Thursday.
j those days the Individual purchases
J were much larger than they are now*,
! despite the increased population of
I 1 the country and the greater number
of retail outlets. Then a whole sea
son’s merchandise was often contract
ed for at one time, and if the mer-
I chant were not a good buyer he paid
j for his ignorance or ill-luck.
With the separation of stores into
1 departments and the resultant In
crease In the number of buyers per
! store, the individual purchases be-
| came smaller and more frequent. Buy-
I ers used to come to market twice a
year, or they came three or four
times if they were not too far from
New York.
Now they come more frequently,
and it is not a rare thing for many
out-of-town buyers to visit this mar
ket every month. Never before have
the hotel registers borne the names
of so many buyers at this time of
the year. 9
It is admitted generally that the
uncertainty attendant on the passage
of the tariff bill had a deterrent ef
fect on many buyers, but there are
some wholesalers who are waiting for
spring to prove their contention rn
the passing of the seasons as a fac
tor in retail merchandising.
Here We Are Again
You may have noticed that we
held up our advertising for the
past few weeks.
It looked like folks were buy
ing more Red Seal Shoes than
our factories could make.
' Vv ’■ - / A
M v 71
Buying Hosts Seek
New York Marts
Earlier This Year
We have now pretty well caught
up with our at-once orders. We
are in good shape to fill orders
promptly.
Big Force Is Busy
Developing Tracts
For 30,000 Trees
McCLURE TEN CENT COMPANY
Importers, Jobbers, Distributors
GOODS TO RETAIL AT 5c TO $1.00
Write n* about opening s store or department of this kind for you
Red ‘Hills of Habersham’ Converted
Into Blooming Orchards—Land
Values Going Up.
Til
EDISON DICTATING MACHINE
TROUBLE OF* [JITTER
SAYRES HALF THE TIME, HXFKN 8® Atfl>
WRt ting
iMsdwptn Oranire by Thomas A. Edison Bold, demonstrated and euir-
<uitoe4 in Osorgta by
BAYLIS OFFICE EQUIPMENT 00.
Office Furniture—Commercial Stationary
No 1 Smith Broad Street Phone 241
CAPITAL CITY TOBACCO CO.
Atlanta, Qa.
176-178 'Marietta St
fMPOHica« *r*o JOCUirfM
The Only exclusive Tobacco House In Georgia
When in town come to see ns or write ns for new price list.
It will be worth your while.
( Over in Habereham County, near
| Olarkesvllle, a development in apple
lands is going on that promises to as
sume large proportions. The Hab-
ersham Orchard and Improvement
Company has already planted 126
aeres in trees, which are now two
and three years old, and as fast as
practicable will continue the work
until 1,700 acres will have been
planted.
There are 6,600 trees on the 125
acres, and there will eventually be a
total of 30,000 on the entire tract.
Officers of the orchard company
are: Norman T. Pool, president;
J. R. Collier, vice president; L. A.
Dozier, secretary and treasurer, and
J 1 ''. A. Quillian, attorney. These men
have the indorsement of C. C. New
man, horticulturist of the South Car
olina Experiment Station, and many
other well-known citizens, and the
orchard land is commended by O. B.
Brackett, pomologist of the Federal
Department of Agriculture.
Apple land In Habersham County
has increased wonderfully, it is on
the market at prices up to $800 an
E. t_. ADAMS CO.
WHOLESALE GROCERS
OUR MOTTO: First Quality Merchandise
and Prompt Service.
Volimer Manufacturing Co,
We Cater to the Retail Jeweler Only
MA.ntjfartnrers and TVritmers of Fine .Tewelrr Rrtgmv
infT, Diamond Setting and Watchmaking a specialty
Sprcial Designs tn Plntinuin. l,«t us do your diamond
tsminting repair work.
Bell Phone
Ivy 1670
Moore Bldg.,
Atlanta, Ga.
USING ATLANTA WILL BE
"SHOPEARLY"GRY BIG ICE CENTER
Cause Is Generally Supposed To Be
Due to Recent Tariff
Legislation.
Dealers Urge Customers Not
to Put Off Christmas Purchases.
Only Nineteen More Days.
Stocks Coal and Ice Co. Has New
Process to Help Small Towns.
List of Incorporators,
acre for four-year trees.
Speaking of the development, Mr.
Pool said:
“The officers of the company are
Atlanta business men who are bent
on raising apples, not going into the
stock or bond business and selling
shares on undeveloped property. We
are selling bonds on what we have
already set out, however, and people
have taken $25,000 worth, which are
secured by the Trust Company of
Georgia, trustees for the bondhold
ers.
"We have a large force of men at
work clearing up the land and expert
tree officials in charge of the or
chards."
Only nineteen more shopping days!
Atlanta merchants are urging their
easterners to hurry up* and buy
Christmas things in order that every
body -shopgirls and clerks as well as
buyers may enjoy the glad tidings of
the holiday.
There will be thousands of things
bought in these nineteen days, and
thousands of dollars spent for them,
and the merchants are expecting the
heaviest trade in many years. Shop
windows are already being gayly dec
orated in anticipation of many calls
for the articles that are displayed.
The merchants are making a spe
cial effort this year to put forth to
best advantage Atlanta-made goods,
demands for these lines having in
creased wonderfully since last Christ
mas. Extra store forces will soon he
added, and n> stone will be left un
turned to give customers the very best
and quickest rvice.
Above all the din and clamor of the
situation, however, rises the chorus
of the merchants, “Shop early.”
Atlanta is soon to be the coding
ice-manufacturing city in this sta
tion. This declaration is made by the
Stocks Coal and Ice Company, suc
cessor to the Stocks Coal Company,
which has suecessullv supplied the
coal-buying trade in Atlanta for 31
years.
The new concern has an improved I
process for making ioe, and will bring
It to the attention of small towns
which have been paying freight on
ice shipped from the cities. The small ]
towns can now make their own ice, I
and at a great saving.
Incorporators of the concern are F.
M. and Thomas F. Stocks, Ernest
Duncan, S. M. MacKendree and A. J.
McArthur, of Atlanta; J. G. Anderson,
Jr., of Tampa; John J. Cain, of Co- I
lumbia, S. C,; H. C. Moshell, of Spar
tanburg; J. P. Taggart, of Savannah;
C. O. Templeton, of Augusta, and
James Sotille, of Charleston. Phillips
C. McDuffie, of Atlanta, is attorney.
The concern has taken offices In the
NEW YORK, Nov. 29.—One of the
most interesting results of the recent
passing of the tariff law is the large
number of buyers It has brought to
this market in a period which ordi
narily is more or less noted for its
Juippj; „*ods„ sv jvj os sseuioprb
concerned.
Twenty years ago, according to ex
perienced local wholesalers, it was
only on the rarest occasions that a
retail merchant came to this market
more than twice a year. At that
time, they say, there was by no
means the number of individual buy
ers there are te-day, which usually
meant that the merchant himself did
all, or nearly all, of the buying. In
Now this is the time to
ready for the holiday trade.
J. K. ORR SHOE CO.
RED SEAL SHOE FACTORY
Atlanta
get
Look through our catalogue for
the season’s best sellers. If you
haven’t one, say so on a postal.
■*a
Raincoats, 10 Cents,
Expected Here Soon
Prominent People
In Mr, North's Tours
Hurt Building.
Party Will Leave Atlanta on 18-Day
Tour Dec. 2, Going to Panama
and Other Points.
Illinois Man Invents Such a Garment,
and Claim Is Made That It
Is Practicable.
THE MAIL ORDER COFFEE ROASTERS
ATLANTA COFFEE MILLS COMPANY
Blenders of High-Grade Coffees
Specml Blende
EUREKA, ATCO, SQUARE DEAL
Rich In Flavor, Fresh and Pure
Ask Your Grooer.
Buy Your Coffee Direct From
the MIH—Roasted Dally
402 Edgewood Avenue, Atlanta, Ga.
AtUnti. dealers are expecting oon the
arrival *u a raincoat that retails from
10 cents up. A man in Illinois has in
vented a process to produce such a
GEORGIA PRODUCTS DAY
EVERY DAY WHEN YOU WEAK
ARAGON
SHIRTS—PANTS—OVERALLS
MANT'FACTTRED BA'
A. M. ROBINSON CO M P A N Y
*9 *ertt> Pryor St. Atlanta. Georgia
There coats are made in the rcgula
tion slip-on style, from an integral
piece of waterproof paper. Their pro
duction cost, according to The Sartorial
Art Journal, wiTl be no higher than
cents each, and even that figure can
ho lessened. The coat can he folded
up to fit in an ordinary envelope and is
particularly adapted to being carried in
handbags
The coats can be made of oiled paper
or paraffin, vellum parchment paper,
which gives the appearance <if sllklnes
at a short distance. The original -idea
was for the coats to be worn only once,
but, after a trial, it was demonstrated
that they could he utilized successfully
two or three times. The coats are re
inforced where the buttons are sewn
on and also where the buttonholes are
cut. There are only two seams, both
running underneath the arms and down
the sides. These seams are cemented
by ordinary glue.
Among well-known Atlanta people
in the party of John T, North, bound
for Panama and other Central Amer
ican points, December 2. are Dr. and
Mrs. E. D. Cotmally, P. G. Hanahan,
Mrs. F. T. Lamb, Louis Camak, L.
N. Hudson. Dr Harry E. Stockbridge,
W. M. Nichols, Miss Sally Brown,
Mrs. Luther Z. Rosser, Miss Lizzie
Macau ley. Mm Horace Jones, Elijah
A Brown. .Mrs, M. Wallace, Miss M.
Walker, M, Lee Bonner, of Birming
ham; Judge and Mrs. R. T. Daniel,
of Griffin; R. D. Stubbs. Judge W. G.
Wingfield, T. J. Spivey and F. L.
Batchelor, of Entonton: A. S. John
ston. Dr. I >. A. Bag ley, G. W. Bagley
and L. C. Summerford, of DeSoto, Ga n
and others.
Mr. North Is agent for the United
Fruit Company’s lines and has had
wide experience in “personally con
ducted” tours. i
The party will be gone eighteen
days, returning here December P).
They will ship <•>.. the Cartago from
New Orleans on December 3.
Salesmen Go Out
With Spring Goods
Ten of Dougherty-Little-Redwine’s 1
Force Report Much Interest
Among Merchants.
The force of salesmen of the Dough-
erty-Little-Redwine Company ten in
number—have been on the road for the
past ten days with the new soring sam
ples of this concern, and they report
much interest among merchants.
The generally good weather of the
past week has enabled the salesmen to
get about over a wide territory, and or
ders for the spring goods will soon be
gin coming in fast.
Your Last Chance
For Holiday Goods
Activity in Neckwear.
TRIP
There is noticeable activity in the
highneck types of women’s neckwear
and silk combinations with lace are
also moving well. The demand for
ceintures and girdles continues strong,
and indications are that these goods
will be good holiday features.
Costly Improvements,
The Municipal Board of Catania.
Italy, has submitted to the Municipal
Council of that city a plan for pro- I
viding better sanitation and other im
provements in the city of Catania at
an estimated cost of $5,790,000.
Dutch Engineer's Work.
The Vice Consul of Callao, Peru
reports that the Peruvian Government \
has contracted with a Dutch engineer,
who will be assisted by two other ex
perts from Holland, to carry out the
contemplated improvements of the
port of Callao.
THE HIR3HBERG CQ
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
Value of Exports.
The value of exports to the United
States declared through the London
Consulate General in the first nine
• n»nths of the present year was $101.-
.'35,061, a decrease of $19.128,,"91 from
:• f., in-< for coreraptmcLni j***
rud wi -
rvan& Dar^lstxSaaArta
£-13-17 nelson
H. T. Moore
Own up—
You intended to handle Christmas Goods
this season, didn’t you?
Time slipped by—
Xow, it’s the 1st of December and that order
is not placed yet.
We expected some of our friends would find
themselves in your fix, and prepared for them
with a good stock of
Toys, Dolls, Cut Glass,
Stationery, Novelties, Etc.
These goods can be sent out at once—in one
shipment—from Atlanta.
Come to see us this week, sure.
Our sample room is just around the corner
frum the Terminal Station; you can’t miss it.
Wire or write when yon can come.
SECRETARY.
Rhodes Building,
Atlanta „
MONTAG BROTHERS
WHOLESALE ONLY
10 to 20 Nelson St. ATLANTA
«•*