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9 C
HEARST’S SUNDAY AMERICAN. ATLANTA, GA„
SUNDAY, NOVEMBER TO, 1013.
A car so much out of the ordinary; so beautiful; and
with such obvuous advantages, for both pleasant and
unpleasant weather, that the supply will unques
tionably fall short of the insistent demand. If you
are interested you had better see your Studebaker
dealer at once.
The Studebaker “SIX” Sedan $2250
A five-passenger closed car on the superb Studebaker “SIX”
chassis—supplying a degree of dignity and elegance unpre
cedented at the price.
Studebaker
Detroit
ATLANTA BRANCH
Peachtree and
arris
*g Car $1050
Ho ad nr* $1200
"Sir* Sedan - ,
Model **25" Touring Car
Model M J5” Touring Car
Sia-Passenger "SIX"
Model “J5” Coupe
"SIX" Touring
“SIA- Landau-Roodst*
$2250
$985
$1290
$1550 SttM
$1950
$1575
$1950
*- ' ! ■* •* .*>■» tf ' Mi ' ^
Mileage and Safety
Epuip your car aow with these Original Effectrr* Non-Skid Tirw-
the boet tire made.
THE REPUBLIC RUBBER CO.,
237 Peachtree, Atlanta, Ga. G. A. Sohl, Manager.
Demonstrations Are Coming Back in Style CHINES[ LIST
Well-Known Studebaker Official Discusses Trend 10 TAKE STOCK TIRE
IF
General Sales Manager To Be the
Guest of Charles H. Booth,
Big Business Reported.
{ ■ Redden, general .sales mana
ger of the ^Maxwell Motor Company,
will arrive In Atlanta Monday to be
the guest of Charles H. Booth, South
ern district manager of the Maxwell.
Mr. Redden has been so much 1m- j
pressed with the exceptional show
ing made by the Southern Maxwell
dealers under Mr. Booth that he has
decided to make a visit to Atlanta
and the South and personally meet
with and talk to the concern's men.
In Atlanta Monday will be dealers
from several Southern States, and a
meeting- will be held at which Mr.
Redden will tell the salesmen of the
improvements made in the Maxwell
factory facilities and give to them a
general Idea of the sales policies of
the company.
Big Demand South.
In explanation of the situation,
Manager Booth said:
“There has been such an over
whelming demand for our line since
the announcement of the 1914 models
That my time has been largely taken
up ordering cars out of the factory
and trying to divert shipments from
other channels to supply the demand
in the South.
“The job has not been an easy one,
for, although the factories have been
working to capacity, it has been an
impossibility to turn cars out right
and fast enough for the ever-increas
ing demand throughout the country.
Will Meet Men.
“Now the whole mammoth Maxwell
plants and factories are in full swing
and are able to keep up with orders,
so I have asked Mr. Redden to come
South and meet my men face to face,
telling them how well we can now
take charge of their needs and filling
them with his own enthusiasm.
• The dealers who will talk with Mr.
Redden will gain exceptionally good
knowledge of the automobile situa
tion in this country, and also obtain
many on sales value. He is a man of
rare insight, wide knowledge and
broad experience.”
From Atlanta Mr. Redden will ac
company Mr. Booth on a. trip to Jack
sonville and thence to Charlotte.
TO DUPLICATE TRACK.
Anxious to regain the laurels
snatched from her brow by Goux,
Boll lot, Dawson and others, Ger
many Is contemplating the erection
or a race course similar to that of
the Indianapolis motor speedway; Ht
least that is what a letter received
at the Indianapolis track from Adam
Opel, a prominent automobile manu
facturer of Ruesslesheim, seems to
Indicate.
FEW PEDESTRIANS LEFT.
The steadily Increasing proportion
of motorlirts In Cf llfomSa’a populates)
Is shown in recent statistics complied
from the State's registration figures
Some counties shpw one automobii*
for every JO or 35 of population
There are 187 makes of cars in service
of which nearly 12 per cent are Studs
bakers
This car is a refinement of the six-cylinder model which Studebaker lias built in such
numbers the past season. Noteworthy improvements are left drive, center control, a separate-
unit starting, lighting and ignition system, streamline body and auxiliary tonneau seats, fold
ing into a recess in the back of the front seat when not in use. Its body has been enlarged
to full seven-passenger capacity. It lists for $1,575, f. o. b. Detroit.
Capital of Premier Easy Way Provided
Increased $500,000 To Replace Wires
New Delivery Car
Has Self-Startei
Commercial Vehicles for First Time
To Be Equipped With Electrical
Device—Here Soon.
Confidential information has been
furnished Studebaker dealers of the
impending advent of a new delivery
car. embodying for the first time in a
gasoline motor used commercially the
principles of electric starting and
electric lighting.
Work on these new cars has a«-
ready been begun, and deliveries an*
promised in a few weeks.
Indianapolis Concern Has Grown Un
til It Occupies Two City Blocks.
‘Little Six’ Popular.
The capital of the Premier Motor
Manufacturing Company of Indian
apolis has been increased $500,000 to
take care of a rapidly growing busi
ness. This concern was organized ten
years ago on a comparatively small
scale, and its output ha^; grown to
such an extent that the plant now
covers two city blocks.
The Premier was one of a few con
cerns which several years ago real
ized the necessity of the six-cylindef
car. The “Little Six” therefore has
the advantage of the longest time in
manufacture. H. O. Smith, president
of the concern, predicts an unusually
heavy demand for this car.
MISS RICE WITH BUICK.
Miss Ethel Rice, of Flint, Mich.,
has joined the local office force of
the Buick Motor Company.
Mitchell’s Owners Not Required to
Have Intricate Knowledge
of Mechanics.
In order to make certain that the
owner of a Mitchell car need have no
j intricate knowledge of mechanics or
electrical practice to replace wires
used in the ignition system, should it
be necessary after fording a creek to
remove drops'of water or otherwise
eliminate short-circuiting troubles,
the Mitchell-Lewis Motor Company
has mounted the magneto on the left
side of the engine in a very accessible
place.
This magneto is driven through a
flexible universal joint from the dis
tribution gear box. A fiber distribu
tion tube Is utilized, and all the sec
ondary vires are marked at born
ends.
The firing order of the cylinders is
conspicuously indicated on a little
i place mounted on the distribution tube.
This guides the owner in replacing
the wires and rnake9 it almost impos
sible for him to have trouble with
them.
QUEER LETTERS
All-W eather Treads
Double-Thick
Treads Immensely
Enduring
Grips
Flat-Top
Wide-Base
Sharp-Cut
Very Deep
Like a Smooth Tread on Dry Roads—A Resistless Grip on Wet Roads
Buy Nothing Else
This Winter
You men who investigate will this
winter buy nothing but All-Weather
treads.
Here is all the advantage, all the
economy of thepiain-tread tire. And
here is the last word in efficient anti
skids. It is the greatest of Good
year inventions.
The tread is double-thick. The
rubber is extra tough — toughened
by a secret process. The blocks
are deep and enduring. They
last for thousands of miles.
The tread is flat. The projec
tions are broad and regular. Thus
we avoid vibration and give you the
smooth-tread effect.
The blocks have sharp edges, facing
the skidding direction. And those
edges stay sharp. Their grip on wet
roads is tenacious.
The blocks widen out so they meet
at the base. Thus the strains are dis
tributed just as with plain-tread tires.
It was separate projections, centering
the strain at one point in the fabric,
which made anti-skids short-lived.
Come, see and compare them
man who does this will ever
buy the old-type anti-skids.
There is no comparison, in
efficiency, in economy, in all-
around, long-time service.
You can see this at a glance.
Yet most anti-skids cost more
than these because of smaller
output.
No-Rim-Cut Tires
With All-Weather Treads
The Most Popular
Tires Ever Made
All-Weather treads now come, if
wanted, on Goodyear No-Rim-Cut
tires. They outsell our smooth
treads with users. And these great
tires are now, by long odds, the
largest-selling tires in the world.
No-Rim-Cut tires first won top place
because they cannot rim-cut. They
have saved motor car owners many
millions of dollars by this one great
economy.
They are also the only tires which
are final-cured on air bags, under actual
road conditions. This is done at an
extra cost of $1,500 daily. It is done to
save the countless blow-outs due to
wrinkled fabric.
They are the only tires in which
hundreds of large rubber rivets are
created to prevent tread separation.
Rim-cutting is made impossible.
Blow - outs and loose treads are
minimized in ways that no rival
employs. Because of this fact, no
other tire compares in sales with
Goodyears.
Now comes this All-Weather tread.
A tread which safety demands on all
wheels at all seasons. An anti-skid
tread which has no competi
tion with men who know the
facts.
So there are now four econ
omies— four enormous advan
tages—to win you to No-Rim-
Cut tires. You will join the
legions who buy these tires
when you once find them out.
THE GOODYEAR TIRE & RUBBER COMPANY. AKRON, OHIO
I hi* < om pa ii) has no connect lou whatever with nny other rubber concern which uses the Goodyear name.
Toronto, Canada London, England Mexico City, Mexico
Brtochn and Agencici in 103 Principal Cities Dealers Everywhere Write Us on Anything You Want in Rubber
Atlanta Branch: 223 Peachtree Street
Phone Beh, ivy 915; Standard 797
FOR SALE BV ALL D E A L E R S—STOC K E D BY
Auto Oil & Gasoline Company. Dixie Garage Company, Day Night Service Company. Dobbs Tire Repair Company.
Folsom Garage, Johnson-Gewinner Company. Sanders Speer Vulc. Compny. Southern Dorris Company. Southern
Company.
Foiso
Rubbe
Regal President Tells of How
Correspondents Try to Get
Something for Nothing.
Out of Own Country, However,
Celestial Is Heavy Purchaser,
Says Official,
"To rind points of similarity be
tween an Irishman and a Chinaman
would appear a hopeless undertaking,”
said E. G. Bennet, vice president of
General Motors Export Co., who has
charge of the Oakland foreign busi
ness, “yet as far as the automobile
exporter is concerned, Ireland and
China come under the same classifi
cation.
"Their common ground lies in the
fact that both the Irishman and the
Chinaman in his home country is a
non-purchaser of motor cars. An au
tomobile driven by a Chinaman in the
cities of China is an unusual sight,
yet away from hia home surroundings
the Chinaman is a heavy purchaser.
The same is true of the Irish people.
Cars Sent to Japan.
“China, one of the largest coun
tries in the world, is a poor export
country. We ship more Oaklands to
Java than we do to the whole of
China, and this holds true with other
manufacturers.
"It does not follow* that we do not
ship Oaklands to China, for we do,
but they are practically all bought by
foreigners, the Oakland being popular
with the English, French and German
people, who reside in China.
“But the Chinese business mau who
dwells in the Malay States or the
Dutch East Indies is a ready pur
chaser, taking practically all of the
cars shipped to these countries.”
Going Soon to Russia.
Mr. Bennet’s headquarters ar© in
New York City, and he recently vis
ited the home office in Pontiac, ac
companied by H. M. Salisbury, comp
troller. Mr. Bennet will leave in a
few weeks for Russia, to superintend
tho placing of agencies throughout
that country. He will go direct to
St. Petersburg, and thence to Vladi
vostok.
”1914 Oaklands are in good demand
for export.” says Mr. Bennet. “While
I was at the factory a rush order for
Model 36 touring cars came in from
Brisbane, Australia. The dealer was
allowed only one car on the order
and this was shipped overland by way
of Vancouver, instead of the w*ator
way through the Suez, in order to
save a few days’ time.”
Local Manager of Goodrich Com
pany Says Lower Cost Won’t
Affect Quality.
“Once in a while our eaies depart
ment gets a sudden shock and a good
laugh over a peculiar letter from a
prospective buyer,” said Fred W.
Haines, president cf the Regal Motor
Car Company, the other day.
“Last week we received a check and
an order for one of our touring cars
from a man out West. The joke lay
in the check, which was for $11.25.
It seems that we had recently run an
advertisement in his local paper and
an error had been made in setting
the type. The price should have read
$1125, but the misplacement of the
period made it read $11.25.
“A short time ago a party in Texas
sent us $40 and requested that a car
be forwarded immediately. He was
willing to pay up the balance in
monthly payments, but neglected to
state just how many years he would
require to do so.
"Then there was another man from
down there somewhere who ordered a
car. This man wanted to become our
agent for his county and. though lie
had no money, he assured us that he
could sell some Regal cars by having
one with which to demonstrate.
"Another peculiar order came in l
from Western Canada. It was from
a man in a locality where we were
running a series of advertisements
describing our under slung construc
tion and referring to It as an extra
feature of Regal cars. Although no
money accompanied this order, the
writer warned us not to forget the
extra, feature—underslung construc
tion—but to send it along sure.”
New ‘W-M” Non-Skid
Shown by G. A. Sohl;
No Price Increase
Republic Product Sure To Be Popu
lar, Says Local Representative.
Tire Larger and Heavier.
New Auto Literature.
A new viewpoint in automobile lit
erature is afforded by the Stude
baker Proof Book, just issued, which
describes in detail the mechanical pro
cesses through which raw* material
passes in Its trip to completion in a
Studebaker car.
At the psychological moment, when
the tire user is feeling the need of
equipping Ms car with safety tread
tires, and when the Goodrich “Safety
First” slogan is becoming almost a
household word, the B. F. Goodrich
Company announces a reduction fn
tire prices to the user.
“This action Is characteristic of
the Goodrich Company’s policy of
giving the greatest possible service
and maintaining Its leadership,” said
H. A. Price, local manager of the
Goodrich Company. “It is our policy
to deserve and hold the confidence of
our customers by always sharing
with them the benefits derived from
improved methods of manufacture
and changed conditions in the rubber
and other markets.'
“At this time a lowering in the cost
of tires means a lot to the user. It
means a genuine help to him in re
ducing the expense of operating his
car.
“The price reduction te considera
ble, and every man who has to buy
tires is going to appreciate it. A
price reduction on Goodrich tires is
important because It involves no sac
rifice of intrinsic value. Every tire
user know r s that in every Goodrich
tire there is 44 years of experience in
rubber manufacture—and all the rep
utation and responsibility such a rec
ord means.
“The fact that the lower prices af
fect Goodrich Safety Tread tires
shows that this is no half-way meas
ure. And it means that the motorist
can get the tire, with ‘the tread that
makes the brake effective' Just when
it will do him the most good.”
Last spring the Goodrich Company
led the tire makers of the world in
reducing prices to the consumer as It
did last year. The reduction in prices
at this time comes ns a pleasant sur
prise to the motorists of the country.
Sells to Studebakers Only.
Ahighly-developed stage of speciali
zation Is afforded by the large sales
room, service station and repair shop
of the Cobum Motor Car Company,
of Norfalk, Va., which will not even
sell gasoline and oil to tho owner of
a car that does not bear the Stude
baker brand.
A REMARKABLE CAR.
G. K. Fullager, of New York, afteT
driving the same automobile five
years and 6-0,000 miles, says that the
motor will start on compression,
three times out of four, within a rea
sonable tim« iofter stopping. The
car has never required new bearings
and the transmission gears show no
wear.
"The Maxwell Motor Company (Inc.)
Invites Correspondence with
Experienced Salesmen
Splendid Opportunity for Live Men whose Records Will
Bear Investigation and who are Ambitions to Advance
WE ARE RAPIDLY INCREASING our production, which
means increased distribution.
WE CAN USE MEN of the right caliber, not only at head,
quarters but in the various districts—in every State, in
fact.
ALSO: WE WILL BE GLAD TO HEAR from men experi
enced in quantity production and of suitable qualifications
for Department Heads, Inspectors, Tool-makers, Fore
men, etc.
WRITE giving all the facts in first letter—what you have
done, what your ambitions are, and what salary you expect.
WRITE DIRECT to Walter E. Flanders, President, and your
communication will be treated as confidential.
MAXWELL MOTOR COMPANY, INC.
Detroit, Michigan.
"FOURS
Landau
Roadster
G. A. 8ohl, of the Republic Rub
ber Company, is busy showing the
new “W-M” non-skid tire made b>
his company.
The "W-M" is somewhat lighter in
construction than the regular Repub
lic, but is made of the same quality
rubber and fabric. It is designed for
light cars, and appeals to owners who
are anxious for a longer live 1 tire.
In speaking of the new Republic
product, Mr. Sohl said:
“This non-skid tire has made quite
a hit so far, and is sure to become
very popular when fully introduced.
It is the only non-s id tire sold at
the same price as plain treads, and
comparison snows that it Is larger
arid heavier than any on the market.
With Republic reputation back of it.
the “W-M” will surely prove a good
investment, especially to owners of
light cars.”
$50,000,000 BUSINESS
WILLYS-OVERLAND RECORD
The Willys-Overland Company
manufactured and sold 40.000 cars
during the 1913 season, this amount
representing a gross business of more
than $50,000,000.
This was the best record of any
member of the Automobile Chamber
of Commerce, and gives the concern
first choice in space *t the New York